The Relevancy Revolution
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The Relevancy Revolution. Stacie de Armas SVP, Inclusive Insights & Initiatives Tongva Land | @staciedearmas.
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•all'll I. Representation matters in content..
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Progress on representation in media has been slow.
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Audiences want to go beyond the surface.. Intersectional representation of women varies.
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“I feel seen.”. “NICHE” AUDIENCE, BIG IMPACT 1.4% of the TV population, but delivered 8% of the premiere audience for Reservation Dogs.
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Advertisers have the power to fulfill customer desires.
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Why?. ‹#›. 2044 the year America is projected to become a “Majority Minority” population.