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What we plan to cover today:. Tools for web analysis Setting KPIs for the website What is web analytics? Type of websites Objectives for the website.

What is web analytics. “Web Analytics is the methodological study of online/offline patterns and trends. It is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web usage. We use web analytics to track key metrics and analyze visitors’ activity and traffic flow. It is a tactical approach to collect data and generate reports..

Types of online presence. © Zamira Ataniyazova 2018.

Tools for web analysis. Google analytics is a freemium analytic tool that provides a detailed statistics of the web traffic. Used by more than 60% of website owners. Google analytics helps to track, measure visitors, traffic sources, goals, conversion, and other metrics. It basically generates reports on: Audience analysis Acquisition analysis Behavioral analysis Conversion analysis.

Tools for web analysis. Optimizely is a optimization platform to test and validate changes and the present look of your website. It also determines which layout to finally go with. Can do: ` A/B testing Multipage Multivariate testing.