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What we plan to cover today:. Tools for web analysis Setting KPIs for the website What is web analytics? Type of websites Objectives for the website.
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What is web analytics. “Web Analytics is the methodological study of online/offline patterns and trends. It is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web usage. We use web analytics to track key metrics and analyze visitors’ activity and traffic flow. It is a tactical approach to collect data and generate reports..
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Types of online presence. © Zamira Ataniyazova 2018.
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Tools for web analysis. Google analytics is a freemium analytic tool that provides a detailed statistics of the web traffic. Used by more than 60% of website owners. Google analytics helps to track, measure visitors, traffic sources, goals, conversion, and other metrics. It basically generates reports on: Audience analysis Acquisition analysis Behavioral analysis Conversion analysis.
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Tools for web analysis. Optimizely is a optimization platform to test and validate changes and the present look of your website. It also determines which layout to finally go with. Can do: ` A/B testing Multipage Multivariate testing.