Scene 1

Asad Imran , Director, Sustainable Agriculture & Food Programme

Scene 2

Scene 3

Scene 4

Why Sustainable Agriculture & Food Programme?
WWF
ffluents
Residual
effects
Resource
Inefficiency
Natural
resources
Informal
Food
Markets
Security
People
Climate
Change
Soil
Conservation
Ecosystem
Services &
Biodiversity
Planet
Limite
Technical
Capacities
P ofit
Policy
Growing Demand
for Sustainable
Products
Rural
Livelihood
Water
Scarcity
Extension
Services

Why Sustainable Agriculture & Food Programme?

Scene 5

3eographicaI Overview;
GILGIT
BALTISTAN
MULTAN
RAHIMYAR KHAN

Scene 6

Sustainable Agriculture & Food Programme IN SHORT

Masters in Agriculture+ At 5 years 
Experience

Scene 7

Scene 8

BC I - G I F  ( Pu nj ab )
BC I - G I F  ( Pu nj ab )

BC I - G I F  ( Si n dh )
BC I - G I F  ( Si n dh )

C a rb o n  S ma rt  C ro p  
Pro d u c ti on  System
C a rb o n  S ma rt  C ro p  
Pro d u c ti on  System

Scene 9

Sustainable 
Agriculture 
Programme 
currently 
running 
agriculture 
projects in 
8 districts 
of Punjab & 
4 districts 
of Sind

More than 
200,000 
farmers 
applying 
Better 
Cotton 
System on 
550,000 ha

41% saving 
in fertilizer 
use, 38% in 
irrigation 
water and 
47% in 
synthetic 
pesticides

More than 
50,000 
rural 
workers 
benefit 
from 
compliance 
to Decent 
Work

Organic 
Cotton 
Project in     
Baluchistan          
6000 
farmers 
with  over 
10000 ha

Scene 10

Supply Push; 
Farmers’ Training & Certification

Scene 11

Enabling
Mechanism
Knowledge
sharing and skills
development
Increased
Economic
Sustainability
Results= Improved
Profitability
Business skills
for farmers
Increased
Environmental
Sustainability
Results = Healthy
farm safeguarded for
future generations
Improved practices
Increased yield
Increased
Social
Sustainability
Results = Improved
Health, Safety and
Livelihoods
Reduced input use
Improved quality

Sustainable Cotton Production for Sustainable

Scene 12

Demand Pull;
Corporate Commitments;
• WWF is working with industry partners like
IKEA, Levi's, H&M, Adidas and Marks &
Spencer— all BCI members— to increase both
market demand and production
WAL*MART
IKEA
Levrs

Scene 13

switchasia
228 Ginning SMEs
471 Global members
40 International Textile brands &
1m rove
nt in Resource Efficien
ve
ent
d Ener
10-15 %
Productivity
Efficien

Scene 14

Developing Sustainable Cotton Supply Chain

Scene 15

Outreach to engage Local Supply Chain actors &

Scene 16

Market Demand;
Support retailers procure Better Cotton
Products and link with Supply Chain

Market Demand;
Support  retailers to procure Better Cotton 
Products and link with Supply Chain

Scene 17

Scene 18

Scene 19

Scene 20

Scene 21

Scene 22

Scene 23

Sustainable Livestock Management & Husbandry

Demonstration of improved animal husbandry practices among climate smart families

for around 10-15%  increased milk production

Scene 24

Skill Development for Economic Resilience

Scene 25

Combining Gender Empowerment and Conservation
Estab
Livelihood Improvement Of Rural Women

Microsoft PowerPoint - SAFP Presentation-Feb 2021 [Compatibility Mode]

Scene 1 (0s)

Scene 2 (19s)

Scene 3 (31s)

Scene 4 (41s)

Scene 5 (1m 7s)

Scene 6 (1m 14s)

Scene 7 (1m 30s)

Scene 8 (1m 39s)

Scene 9 (2m 12s)

Scene 10 (2m 58s)

Scene 11 (3m 6s)

Scene 12 (3m 24s)

Scene 13 (3m 36s)

Scene 14 (3m 46s)

Scene 15 (3m 54s)

Scene 16 (4m 4s)

Scene 17 (4m 16s)

Scene 18 (4m 23s)

Scene 19 (4m 31s)

Scene 20 (4m 38s)

Scene 21 (4m 46s)

Scene 22 (4m 54s)

Scene 23 (5m 0s)

Scene 24 (5m 13s)

Scene 25 (5m 21s)

Scene 26 (5m 34s)

Scene 27 (5m 42s)

Scene 28 (5m 50s)

Scene 29 (5m 59s)

Scene 30 (6m 7s)