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Asad Imran , Director, Sustainable Agriculture & Food Programme

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Why Sustainable Agriculture & Food Programme?
WWF
ffluents
Residual
effects
Resource
Inefficiency
Natural
resources
Informal
Food
Markets
Security
People
Climate
Change
Soil
Conservation
Ecosystem
Services &
Biodiversity
Planet
Limite
Technical
Capacities
P ofit
Policy
Growing Demand
for Sustainable
Products
Rural
Livelihood
Water
Scarcity
Extension
Services

Why Sustainable Agriculture & Food Programme?

Scene 5

3eographicaI Overview;
GILGIT
BALTISTAN
MULTAN
RAHIMYAR KHAN

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Sustainable Agriculture & Food Programme IN SHORT

Masters in Agriculture+ At 5 years 
Experience

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Scene 8

BC I - G I F  ( Pu nj ab )
BC I - G I F  ( Pu nj ab )

BC I - G I F  ( Si n dh )
BC I - G I F  ( Si n dh )

C a rb o n  S ma rt  C ro p  
Pro d u c ti on  System
C a rb o n  S ma rt  C ro p  
Pro d u c ti on  System

Scene 9

Sustainable 
Agriculture 
Programme 
currently 
running 
agriculture 
projects in 
8 districts 
of Punjab & 
4 districts 
of Sind

More than 
200,000 
farmers 
applying 
Better 
Cotton 
System on 
550,000 ha

41% saving 
in fertilizer 
use, 38% in 
irrigation 
water and 
47% in 
synthetic 
pesticides

More than 
50,000 
rural 
workers 
benefit 
from 
compliance 
to Decent 
Work

Organic 
Cotton 
Project in     
Baluchistan          
6000 
farmers 
with  over 
10000 ha

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Supply Push; 
Farmers’ Training & Certification

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Enabling
Mechanism
Knowledge
sharing and skills
development
Increased
Economic
Sustainability
Results= Improved
Profitability
Business skills
for farmers
Increased
Environmental
Sustainability
Results = Healthy
farm safeguarded for
future generations
Improved practices
Increased yield
Increased
Social
Sustainability
Results = Improved
Health, Safety and
Livelihoods
Reduced input use
Improved quality

Sustainable Cotton Production for Sustainable

Scene 12

Demand Pull;
Corporate Commitments;
• WWF is working with industry partners like
IKEA, Levi's, H&M, Adidas and Marks &
Spencer— all BCI members— to increase both
market demand and production
WAL*MART
IKEA
Levrs

Scene 13

switchasia
228 Ginning SMEs
471 Global members
40 International Textile brands &
1m rove
nt in Resource Efficien
ve
ent
d Ener
10-15 %
Productivity
Efficien

Scene 14

Developing Sustainable Cotton Supply Chain

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Outreach to engage Local Supply Chain actors &

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Market Demand;
Support retailers procure Better Cotton
Products and link with Supply Chain

Market Demand;
Support  retailers to procure Better Cotton 
Products and link with Supply Chain

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Sustainable Livestock Management & Husbandry

Demonstration of improved animal husbandry practices among climate smart families

for around 10-15%  increased milk production

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Skill Development for Economic Resilience

Scene 25

Combining Gender Empowerment and Conservation
Estab
Livelihood Improvement Of Rural Women

Microsoft PowerPoint - SAFP Presentation-Feb 2021 [Compatibility Mode]

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