PowerPoint Presentation

[Audio] Good morning everyone. I am here to talk to you about the competitive landscape of the Match 3 mobile game set in the world of Harry Potter. I will provide a detailed overview of its features, monetization techniques, maximum growths, and relative rankings compared to other popular mobile games. Let's get started..

[Audio] Mobile gaming is gaining prominence, and Match 3 is emerging as a popular and successful market. Harry Potter Puzzles & Spells stands out, combining Match 3 gameplay with an engrossing universe. Our competitive landscape analysis indicates that the Red Ocean market is maturing, and growth requires differentiation. In-app purchases, rewarded ads, gold vaults, bundles, premium passes, and more are featured in competitor games such as Homescapes. Ads can be used to reduce waiting times, get rewards, spells, creatures, rewards, live events, and club challenges. Match 3 games like Candy Crush, Royal Match, Gardenscapes, and Project Makeover are the top-grossing games of 2022. Our analysis showed that the four-pillar meta Match 3 core loop carries core gameplay, treadmill meta goals, decoration, character storytelling, and social live-ops. Casual games represent 80% of downloads and 35% of in-app purchases, and puzzles are the second-largest genre, growing at 15% yearly. Match 3 classics collect 32% of the market, with Candy Crush making up 50% of the revenue, though growth is marginal at 5%. The meta Match 3 is the most profitable, with 57% growth. Relevant metrics such as store revenue, average time per user, active users, open rates, active days, average session duration, average session per user, downloads, and Daily Active Users have been analyzed to compare the relative success of Harry Potter Puzzles & Spells with Royal Match..

[Audio] Our users demonstrate a wide variety of backgrounds and interests, with a focus group composed of millennials who have grown up with Harry Potter books and movies. These casual gamers look for leisure, social interaction, and a sense of accomplishment when playing our game; they desire to express themselves, make progress, and explore various characters and universes. Primarily from the United States, the majority of players range in age from 25 to 40, are primarily married, and hold professional jobs. They typically engage with the game in their free time, drawn in by its narrative aspect, and need to be entertained or else they quickly become disinterested..

[Audio] The proposed solution to increase Harry Potter Puzzles & Spells' growth and monetization is to introduce mini games to appeal to different types of gamers, along with additional content and rewards. Creative levels and limited-time discounts are two great ways to reach this goal. Leveraging the iconic Harry Potter universe with a captivating narrative and storyboarding elements will make the experience even more immersive and attractive to core match 3 players, leading to increased user acquisition, DAU, and retention. To further boost engagement and monetization, the plan should be to unlock plot twists through either in-app purchases or through progression in gameplay, supported by new episodic content. This powerful approach will take Harry Potter Puzzles & Spells to the next level..

[Audio] Monetizing a mobile game, such as a Match 3 game set in the world of Harry Potter, requires thorough contemplation of the available choices. Achieving revenue and growth growth necessitates perceiving why players are likely to expend and which strategies will be most successful. A variety of monetization techniques such as cosmetic purchases, boosts and upgrades, the piggy bank model, and limited-time IAP offers can be exploited to elevate revenue potential. Cosmetics purchases, such as character skins, accessories, and avatars, are alluring to players as they make it possible for them to disclose their identity and stand out. Boosts and upgrades allow players to attain a competitive advantage and avoid losses, while the piggy bank model lets them to purchase bundles at discounted rates. Limited-time IAP offers can as well be deployed to furnish players with extra content, such as new characters and levels, which will help to heighten game pleasure and reinforce player retention. Experiencing a 15-20% revenue increment after utilizing the piggy bank promotions, the typical price points are anywhere from $1.99 to $2.99. Nonetheless, the readiness to pay drastically reduces for casual match 3 games, and the piggy bank model can result in a diminution in revenue per buyer, even though this ought to be balanced by an increase in buyers per DAU. With attentive thought of divergent monetization procedures, it is achievable to enhance revenue and offer players with an immersive experience..

[Audio] We have been working hard to create an exciting new feature for our game Harry Potter Puzzles and Spells - the Narrative Meta Layer. This layer uses the characters, background and storylines of the magical world to offer players a greater sense of immersion and attachment to their in-game characters. Through specific objectives and objectives, users will have a range of smaller, achievable goals to complete, and can unlock further plots and dramatic twists using in-app currency. The Narrative Meta Layer will give our players a deeper level of engagement with the game, allowing them to experience the stories and characters of the wizarding world in a totally new and exciting way..

APPENDIX.

[Audio] Have demonstrated the competitive landscape of the Match 3 mobile game set in the world of Harry Potter, this presentation has examined detailed features, monetization techniques, maximum growths, and relative rankings compared to other popular mobile games. Highlighting the importance of user retention strategies such as in-game events, and discussing the psychology behind effective user retention, the data sources highlighted throughout the presentation allowed for an analysis of the mobile game industry to reach an overall understanding of the success that Harry Potter Match 3 has achieved..