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Presentation for expansion  strategy for  Zudio  Stores in the East Region – West Bengal and North East.

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In Eastern part of India the most important city is Kolkata , the capital of West  Bengal , city of joy, a mega and metro city . This city is a business hub with a lot of famous and prominent business locations. All areas are popular in Kolkata . A lot of festivals are prevalent here like  Durga   Puja , Kali  Puja ,  Holi , and world famous festival  Ganga   Sagar . Due to these festivals also lots of scope for the business. Whole Bengal is highly qualified. Bengal is famous for rice, agriculture,  Tollywood  film industry in Kolkata, etc . Day by day Kolkata is expanding  upto   Serampore ,  Hindmotors ,  Dumdum, Howrah, Salt Lake,  Barasat ,  Madhyamgram ,  Garia ,  Sonarpur , Budge  Budge, etc.  These are surroundings and Kolkata has expanded  upto   these. At  Serampore  work is ongoing on  a vast  residential  project.  This project is in J/V with  Lodha  developers of Mumbai . Kolkata has three  railway  stations, one port   and one Domestic and International Airport at Dumdum.

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Siliguri  is the most important business hub after Kolkata, also gateway to North-East. Most popular roads are Hill Cart road,  Sevoke  road,  Burdwan  road,  Matigara , etc. Huge and mixed population like Marwari, Bengali, etc. All are of rich profile . Siliguri   has a nice trading business and a big tea industry. Adjacent with the city is Darjeeling (famous for tea and tourism),  Gangtok , etc. Many areas join the city. Very well connected with Kolkata and  Guwahati . Connected with all major transport ways with the whole of India. Bagdogra  is the Domestic and International Airport .

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Asansol   is a district and also the main business hub after  Siliguri , with a population of about 15  lakh  plus. This city is also known as the city of brotherhood. It has many prime educational institutes of national importance and higher education. Many residential projects of famous groups like,  Paharpur ,  Sugam ,  Ankur , Jain,  Shristi , etc are already here which caters both the types of customers. Many suburbs, satellite townships and planned settlements are here like  Kalyanpur ,  Shristinagar ,  Burnpur , etc. Two malls are running - one is the Galaxy Mall approx 2,50,000 sq. ft. and second is  Sentrum  Mall . Both  MIG and HIG are here. Multiple source of income for the population. It is a leading business hub. IISCO steel plant of national importance,  HCl , BEML, CLW, etc is situated at  Asansol . Nearer main cities and areas adjacent to  Asansol  are  Dhanbad ,  Raniganj  (coal mining is the main source of income apart from other sources), Durgapur (DSP is the main source of income),  Barakar ,  Bankura ,  Purulia ,  Burdwan ,  Chittaranjan , etc. Durgapur/ Andal  Airport connects to all the major cities in India .

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Eastern part of India Other cities and states

Other important cities in the West Bengal state are  Malda ,  Raiganj ,  Kharagpur , etc.  Zudio  can consider these places also. These are very nice business  hubs with a plush of customer base required. Neighbourhood   states are Jharkhand, Orissa, Chhattisgarh, etc .

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In North-Eastern part of India the most important city is  Guwahati . Most popular area is the G. S. road, Fancy Bazaar,  Machhpua  and Pan Bazaar. Huge density, Assamese culture, mixed population. Lots of Jain  Marwaris  & Assamese stay. Very rich profile of population. Three types of businesses are here – one is timber, second is coal and third is tea. Main business hub is  Guwahati  which is also the capital of the Assam state. Very near to the city of  Silchar  and  Agartala . Other popular places are  Tinsukia ,  Jorhat , etc. In Assam, the most popular festival is  Bihu . Most popular temple is the  Kamakhya  Devi. Very nice and natural beauty here coz Brahmaputra river surrounds the hill and due to this ample tourist attraction also. Guwahati  is the Domestic and International Airport connected with all over.

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Growth will be high if stores open in  these regions.  A lot of properties are available at vibrant locations, at high streets, etc. Customers are there in the market, just to open the store, they themselves will find  Zudio . Customer base, their figures, their income is rising.  Zudio  will achieve a new height, more revenue, a new attractive figure of income and more stores in  these regions. First we will do one or two stores then after monitoring the growth of its business then gradually increasing the number of stores. Not just taking any city in particular but taking the region in whole for expanding the business faster and giving results sooner in a very short span for medium term or longer term. But results i.e. output must start in a short time :-

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1.       1 st  we have to study the state, region and its cities and places where we can operate.  Cities may be of any size with any size of population and characteristics. 2.       We have to study the demographics, economy and literacy rate of the population of the area. 3.       We have to not only search the property, but have to select the property which will give substantial and very fruitful results with nice margins and profit in just a shorter time frame. 4.       Also have to study the Gov. approvals for faster and smoother permissions and area safety and its fruitfulness. All statutory and Gov. approvals faster on table through agencies, third parties, brokers or self i.e. in house .

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5.       Using channels like online platforms, searching properties self, internal contacts, references, leads, sources, brokers, etc to search for the properties according to our requirements and to reach at the final and conclusive stage. Searching and taking out places and properties, visiting those then talking to brokers, land owners, mall owners, etc. To step out in search for, in look for a trendy and all time busy, nice and ambient location with ample space, suitably best for  Zudio  brand. The property must suit and fit best in  Zudio ’s  perspective, its view, its thoughts, its values. 6.       Looking for the property which will offer high annual turnover, water seepage proof, earthquake resistant, not very old property, strong and stiff structure, suits  Zudio ’s  style. Nice to build to suit the purpose for constructing a very beautiful showroom. Make over and changes in engineering of the property if required .

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7.       Looking the properties at central, business hubs, commercial, business districts, shopping destinations, markets, apparel centers, clothes market, high streets, with lavish proper space, area, location and frontage, multi storied buildings, at either fully commercial or commercial cum residential locations where either we are alone in this type of segment store or other brands are also operating there. Nice and huge foot-falls are regular but not seasonal. Must have a nice catchment and customer base of the city and location. Location must suit the customer’s tastes, their budget and requirements that what we are offering. Mere central and business hubs will not give results, we need amusement places for store opening which are shopping destinations. It must be a fashion district where the public comes in search of trendy, nice and cool fashionable clothes. Store should be visible very easily not to the crowd but among the customers for whom we have opened and came to their city. Looking for the properties which are highly suitable for apparels business i.e. to find such a suitable place which is highly recommendable for selling apparels. Tourists like to stay in hotels which are situated in central business districts and will love to visit  Zudio .

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8.       Properties at crossings, corners, entry-exit points will be highly suitable. More players, more nice business. 9.       Clicking  snaps and recording  of prime and prospective locations and properties. Other points to consider are flooring condition, height for nice visibility, proper display and frontage, space for ad and permission for modifications, main road facing property with nice, attractive, experimental and large frontage, fast movement, nice conveyance, nice connectivity, located on the main road with nice road width, ease for customers, etc. The place is to be checked and briefed self and physically, geo tagging, Google maps, locations, any famous or major landmark near it, know how about the property and place from the locals. Old agreements and rent charged previously is to be also checked. Also its past tenants and experience .

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10.   We must know the soul of  Zudio  and the vibes of the city and requirements of customers for maximum utilization of space, investment and masses. Broad view for the huge density of mass we require. A big figure of MIG & HIG base of customers is needed. The store should fall in each one's eyes. The location should be like that the store will itself get popular without any ad in the market, the store's logo and store itself must fall on each and everyone's eyes and vision and perspective. What are the choices of customers and their tastes should coincide and match with the vibes of  Zudio  i.e. what  Zudio  is selling. 11.   Studying the sq. ft. (space) needed for store and agreement, vital points to consider like fore-closure, rent, revenue sharing, tenure, increase in percentage, NOC, etc. Negotiation with property owner, reasonable rents with elastic  T&C.

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12.   After sorted out options we will then discuss the pros and cons, rent, catchment, segment, distance (proximity), business per sq. ft., growth, ground floor availability, eye catchy. And after all approvals from the management and after mutual discussion, understanding and decision across the table between the management and owner at one shot the deal will get signed. 13.   Very sooner the agreement is signed sooner the fit out and movement of goods and materials will commence. 14.   Inducting talented human resources to start the showroom sooner for sales and operations. 15.   Selecting a preferred date, especially any holiday or any festival of state level or national level for launch. 16.   To close the deal from starting to end, from searching to execution, till the completion. 17.   In this way, one after one store, one by one but rapidly we will spread our business all over the region fruitfully, in no time .

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18.   Plan of expansion is very simple: nice location, nice business, nice profit, more stores, same things again and again repeat for rapid growth. All are inter-related for expansion. Rapid search, rapid store, rapid customer, rapid movement, rapid goods, rapid expansion, rapid results and sure shot fruitful results at any situation. 19.   And the concept of a mainly standalone store of  Zudio , makes the deal easier. In around activity to also consider. Other brands in the market and adjoining areas. 20.   Huge scope of business at a wider area for  Zudio  in  these regions.  There are a lot of properties available which perfectly suits  Zudio  for opening, operating and gaining here. Clients will surely convert into prospective customers in  these regions.  For example places in Kolkata like  Minto  Park,  Rashbehari ,  Shyam  bazaar, BBD  Bagh , Esplanade,  Bura  Bazaar, Howrah  Maidan , Central, Park street,  Camac  street, and many other places are there which are highly recommendable for  Zudio  brand. These are just some names, more names are also there .

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21.   We have to study the brand’s taste, preferences and its customer base  which  it wants. To open the store where it will run profitably and where there is demand. Many things are to be considered during property search.   Zudio  has its own taste and concept. To bring that trust of brand and that chemistry in between  Zudio  and customers. Amongst many pre-requisites and formalities, the store’s attractive location at a very prime and nice place is one of the major factors and the vital point for unimagined, positive and optimistic results. 22.   We are targeting a specific customer base in the whole of India i.e. not  aspirational  but affordable segment and to keep in mind this vital point during property search for opening. 23.   Digital marketing, TV ads, attractive, colorful and user friendly websites, ecommerce platforms, mobile apps, loyalty  programs , presentable showroom, blogs, etc for promoting more business. Also to take the first step in foreign markets to expand more .

ZUDIO

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