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A virtual game show that gives anyone with a smartphone the opportunity to play around the globe!.
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WInquest App Demo Video.mov. @ @ 40. A picture containing drawing Description automatically generated.
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AR Gaming Dorito Marketing Case study.. Doritos wanted to broaden mass appeal and strengthen brand love, especially amongst Gen Zs , by leveraging gaming. Execution With Verizon Media, the brand promoted an interactive AR game using programmatic techniques. Verizon Media’s branded content division RYOT Studio worked with Doritos to launch a custom-made virtual AR game, Doritos Quest, localised for the Philippines. Using augmented reality (AR) and blockchain technologies, the game featured ' Vatoms ', virtual objects that players can interact with. The AR game ran from April 5 through 30 and challenged gamers to hunt for Doritos chips, shaped to match the four iconic symbols found on a Playstation controller and placed into virtual Doritos packs. Due to pandemic restrictions, the game, originally developed as an outdoor activity in other markets, was adapted to allow people to hunt for the packs in and around their own homes. Packs contained either Playstation symbol chips or an instant-win prize, which would then be stored in a digital wallet. There were 4,000 prizes, and players had to collect all four virtual chips and instant-win redemption cards for a chance to win a PS5, a PS5 Dualsense controller or a pack of Doritos. Read more at: https:// www.campaignasia.com /article/why- 11-million-filipinos-went-hunting-for-virtual-doritos /470820.