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Microsoft Has Approached Japanese Developers About Buying Their Studios -  XboxEra

Muhammad Zariff Aiman Bin Ariffin Muhammad Aziman Akmal Bin Zulkifly Saddam Hussein Bin Jasni Muhammad Harith Irfan Bin Mohamad Kamal Muqriz bin Morzani Muhammad Iman Mukhriz Bin Abdul Rashid

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Vision :  To help people and businesses throughout the world realize their full potential. Mission : To empower every person and every organization on the planet to achieve more.

Xbox is a video gaming brand created and owned by Microsoft. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console. The original device was first video game console offered by an American company after the Atari Jaguar stopped sales in 1996. They run their products from a version of Windows and DirectX to power the games on the console.

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-  Microsoft Windows is the most popular operating system in the world. -  The Xbox, was presented to the gaming community in the year 2000. -   Microsoft's Xbox and Xbox 360, predecessors to the Xbox One,     were popular. -    The system has not done well, especially in the worldwide gaming        business much to the astonishment of Microsoft and the gaming        community. -     The original Xbox and Xbox 360 failed to make a big impact in Japan.

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-  Most of the best developers were Japanese in early 2000s. Microsoft needed big name Japanese developers to defect from Sony and Nintendo in order to persuade gamers to move to Xbox. -    The system has not done well, especially in the worldwide gaming. It was extremely difficult to persuade a developer who had relationship with Sony and Nintendo to take a chance on Microsoft's unproven Xbox because of their loyalty The Xbox size is the second problem because it is too big. Microsoft struggled with the timing.

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Marketing objective for the Xbox is more likely to focused to the global market through diversified marketing campaigns.

the objective of Microsoft Xbox is to provide their customer an outstanding product as compared to its competitor.

Microsoft is to focused more on the men gamers who don’t stop to sell their computers to fulfill their desire of gaming addiction.

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Our target market is usually in the psychographic segmentation which is in the attitude category. We only focus on the casual and the hardcore gamers around the world.

The lifestyle of a hardcore gamers will be the greatest buyers of this product as they are individuals who will play video games at any cost.

As a result, hardcore gamers will be the ideal customers since they will not be swayed by pricing to change their minds.

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Xbox will be positioned on an “expect more” value concept.

Xbox console is a readily-built product which customers does not need to buy separate components and assemble it itself..

Regarding about the price, Microsoft company promises their maximum quality and reliability to its product..

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Next gen video game console. All-in-one entertainment system. 1TB hard drive Free Xbox live for a week

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Available without Kinect decrease the cost of one single Xbox penetrate desired target market

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Distribution channels remain as the ones that were successful in selling Xbox's previous generation consoles. In-store and online access to huge customer populations across the country.  Microsoft Store Japan will function as a vertical marketing system, delivering the goods straight to the user.  These channels should be regarded the most effective for reaching our target clients.

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Focus on the gaming system's performance in terms of graphics output and processing capacity. Games that are developed for Japanese consumers and are of Japanese origin.  Use an updated product packaging concept that includes elements of Japanese national and cultural identity  Seek sponsorships from emerging and popular Japanese e-sports players and teams that specialise in console gaming.  Website and social media will function as the brand's primary hub and will act as a point of contact for prospective customers.

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Xbox ailed in Japan because of few things that Microsoft has     been mis looked. Having a console that take up so much space will be added     to the list of problems for Japanese. The ideas for the marketing plan can develop the bases for     future growth of Xbox. This case study will also helps Xbox and Microsoft to identify     the key weakness areas of Xbox sales in Japan. Our marketing plan will definitely help Microsoft to achieve     business ideas for the new opportunities and growth bigger     in Japan.

Why Xbox Failed In Japan

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