WENDY'S SALLY HOLLOWAY ROBERTA BUSH DIGITAL MEDIA & SOCIETY 3016386

[Audio] My name is Sally Holloway and the company I chose is Wendy's chain fast food restaurant..

[Audio] Wendy's was named after Thomas Dave's daughter, Melinda (Wendy). She also featured in some of the commercials for the company (Statista, 2022). Wendy's is the 3rd largest fast-food chain..

[Audio] Their promise to deliver fresh food to its consumers and to also provide great customer service should be anyone's goal. Wendy's takes this a step further in their interactions with consumers through social media. Their social media platform is the most known..

[Audio] Wendy's and Arby's were merged under the parent company Triarc. But later split and now Wendy's is now owned by its own corporation (statista, 2022).

[Audio] In 2014 Wendy's launched an ad on Facebook that reached over 85 million viewers. The ad was over its Pretzel Bacon Cheeseburger. The tactic they used was an old love song from the 90s, which engaged the viewers Facebook. The strategy to use a catchy tone that consumers are familiar to will draw them into trying the product..

[Audio] Wendy's corporation prides itself on their Twitter platform. Knowing your boundaries between platforms is where Wedny's most prides itself. So, their 'voice' on each platform maybe different. Just like having conversations in real life. How you may talk to your spouse is not how you're going to speak to your children. Wendy's has a total of $11.1 billion as their revenue as of 2021 with the follower count of 3.9 million. Leaving the company named "the most innovative company in the social media category (McKinnon, 2023).".

[Audio] Engaging with consumers in a comical way will draw customers. Just like Starbucks had the talk of purposefully spelling names wrong draws customers to see what their outcome will be. Wendy's has a private page that engages and also gives freebies to their followers. If you follow Wendy's Twitter page you are most likely to see exclusive events, free items, and some free comedy. Which all of these things are what people enjoy..

[Audio] When you see commercials that are engaging, such as a catchy tune or them talking to you versus to someone else or at you, you are better at remembering. Wendy's aims to use these goals in all their advertising..

[Audio] When Wendy's received the negativity over the roasting other food chains it did cost them some revenue. That however did not stop Wendy's from continuing to do so. Now, Wendy's did not let that stop them from their approach. When the company used the Boyz ll Men song, they triggered nostalgia in society. This was not only catchy but also allowed the company to pair with Vevo, 'world's leading all-premium music video and entertainment platform' (Vamos, 2014)..

[Audio] Wendy's can accomplish their goals by posting advertisements in various platforms. In meaning instead of just posting secretive deals on just Twitter they can use their Instagram or Facebook just the same. Although only their Twitter page is private, they can also privatize all their accounts to share focuses the same. Also, They should aim to reach to have more franchises globally. The more there is the more revenue they will bring in..

Thank You Any Questions?.

References. S tatista Research Department (2022, September 13). Wendy's- Statistics and Facts . Statista. Retrieved June 12, 2023, from https://www.statista.com/topics/2416/wendy-s/#topicOverview Raphael, R. (n.d.). 4 Ways Wendy's uses Social Media to Attract Customers . Question Pro. Retrieved June 12, 2023, from https://www.questionpro.com/blog/4-ways-wendys-uses-social-media-to-attract-consumers/ Brandau , M. (2014, February 28). Wendy's Facebook Campaign Reaches more than 85m Users . Nation's Restaurant News. Retrieved June 12, 2023, from https://www.nrn.com/social-media/wendy-s-facebook-campaign-reaches-more-85m-users McKinnon, T. (2023, February 24). Wendy's Brilliant Twitter Strategy & It's Top 22 Best Tweets . Indigo Digital. Retrieved June 12, 2023, from https://www.indigo9digital.com/blog/wendystwitterstrategy Vamos , F. (2014, July 10). Boyz II Men Brings Iconic Slow Jams to Wendy’s #PretzelLoveSongs Campaign . Wendys . Retrieved June 12, 2023, from https://www.irwendys.com/news/news-details/2014/Boyz-II-Men-Brings-Iconic-Slow-Jams-to-Wendys-PretzelLoveSongs-Campaign/default.aspx.