Kurts Byg I/S

[Audio] Hello, and welcome to this presentation. You will now get insight as to how group number 33 has done a complete overhaul of a family-driven company, Kurts Byg.

[Audio] Todays agenda contains the following segments, taken out of our written Business Model report. The segments are Basis. Business plan. Value propositions. Customer segments. Key activities. Key partners. Key ressources. Customer relationships. Channels. Cost structure and Revenue stream..

[Audio] The basis of the report is a desire for a restructuring of the company, which will future-proof the company and capture large market shares in a market in progress. In general, the construction industry is heading towards a sustainable (and thus green) future. Therefore, there is a desire for a newly formulated green mission that will help correct the development of the company's new ideas for newly conceived construction projects..

[Audio] Here is an overview of our Canvas Business Model. This shows the current structure of the business. The following presentation will outline and explain what the company's new business plan will look like..

[Audio] This slide shows the company's new value propositions. They will shift their focus from only building family homes, to start doing renovations aswell. These are the company's new value statements. The company will now – "Start doing renovations". "Digital marketing". "Build new relationships". "Educate staff to become better at renovations" and "Renovation of older buildings".

[Audio] The costumer segment is both B2B and B2C. Kurts Byg can from now on appeal to both private and business costumers, such as the state, when renovating government owned houses..

[Audio] The activities that are done in Kurts byg from now on will have a new target in sight, which is "By 2040, the company must be a leader in sustainable renovations" The way in which this would be met is by gradually entering the market and here the above missions are used. Since the equity capital is variously low, the basis for this green transition will initially be the execution of damper work. Gradually, in step with a recession, they will enter the market for renovation, as the private homeowners will not have the funds to buy single-family houses. Along the way, employees must be trained in green solutions. The reason for renovating is that the company already has a large workforce, and these can therefore be utilized instead of being idle in times of crisis. In addition, the company form must be changed from I/S to ApS. This change results in a one-off payment of DKK 40,000, but would lower the risk of a possible bankruptcy or other form of financial problem..

[Audio] In connection with the new direction of the company, new partner relationships are essential for future opportunities. In the future, an integrative negotiation process must be used, where the BAFL method must be taken as a point of departure. Kurts Byg will now take on partnerships with other companies, that eventually will lead to saved money, and thus make the company compete better with other businesses for work. Partnerships must be entered into companies within project planning and marketing, so that Kurts Byg can focus on their core competences..

[Audio] In the future, the company must use the same organizational structure as before, where the management triangle was used Furtermore, conflicts within the company will now be solved by looking at conflicts more circular, instead of linear. This means that there will be a greater focus on interpreting the conflicted situation between two parties, in order to solve the issue..

[Audio] In the future, KURT BYG I/S will further undertake renovation projects and the company's product mix will therefore change in relation to the above. In the future, the product will move from single-family houses to renovation projects, and the designing part will be abolished. In the new industry, the company will address new customers with still competitive prices. As there are many major renovation projects in Aarhus and the surrounding area, the location is maintained. Kurs BYG I/S will in the future move away from traditional marketing methods and towards the digital via, among other things, social media. In addition, word of mouth is maintained as the basis for the quality that has been characterized so far and which is recognized by customers. In addition, the market for renovation is estimated to be significantly smaller than the current one for single-family houses, thereby achieving a larger market share. which can be seen in the market position where the price is maintained.

[Audio] The channels used by Kurts Byg is primarily going to be social media marketing and a positive word of mouth. Kurts byg has always had a positive word of mouth from old and current customers, and good customer relations is still, and always will be a focus for Kurts Byg. By hiring an External social media marketing agency, we will accomplish greater outreach to potential customers..

[Audio] In the beginning, Kurts Byg will still do most of the work they are used to do. But over time the target is, that the primary source of income will be from the potential renovation projects. In the future, Kurts BYG will no longer have a design department and will thus function exclusively as a specialist contractor. Kurts BYG I/S will primarily bid for projects below the threshold amount and must therefore be included in public or limited tenders. The company must therefore make offers for tender where differences are made between the economically most advantageous offer through a concept of "Value-For-Money", which can also function as a competitive parameter in a pre-qualification. This means that all phases of construction can be entered, from the building program to the tender project,.

[Audio] Kurts Byg has because of the occurring energy crisis, made a new budget. The budget on the left is the old budget and the budget on the right is the new one. It has some coloured spots. These spots are where there has been made changes. The company has lowered a lot of costs, while also creating a bigger income. From now on, there will be only one chairman instead of two, furthermore no salary for Kurt, and only 100.000 kr. to Inge and the kids who are not going into the company full time, at this moment. These are the places where we save the most amount of money..