IMC Plan of Vita Green I See

[Virtual Presenter] The IMC Plan of Vita Green was created by a team of six students, and outlines a comprehensive strategy for effective advertisement and promotion. This plan is divided into twenty sections, each of which provides important insight into the product launch. From identifying information and patient medical history, to discussion and finding, our team has thoughtfully provided a thorough understanding of the product's key features and benefits. Our team also examines industry trends, market forces, and potential challenges to the product's success. The IMC Plan of Vita Green is a complete resource for successful product launch..

BHMH2103 Advertising and Promotion. Tso Chun Lung 22064412A Chan Chi Fung 22140867A Law Cheuk Yiu 21025695A Chau Heyden Chung Hey 22048067A.

[Audio] Our team of six students has developed an IMC Plan for Vita Green with the goal of outlining the required steps to successfully promote and advertise the product. This Plan includes an introduction with product information, a media strategy, a 3-month IMC plan, and references. Now, let's take a closer look at what we have prepared for Vita Green..

[Audio] Vita Green has been a cornerstone in the health and beauty industry since 1993. Their brand concept, "Your Health, Our Mission", captures the company's ambition to improve every customer's overall well-being. For many years now, Vita Green has specialized in producing and distributing top-quality health and beauty products. With the help of a team of six students, they have developed a comprehensive IMC Plan that will ensure their message reaches audiences of all ages and help them achieve their goals..

[Audio] Vita Green's IMC plan is designed to help introduce their innovative product to the public with targeted messaging and a comprehensive approach to advertisement and promotion. Their product has a powerful combination of Zeaxanthin, Lutein, and Anthocyanin, which are known to support eye health and dry eye relief, promote visual acuity, reduce eye strain, and protect against age-related eye conditions. Additionally, Vita Green is committed to quality and uses only GMP (Good Manufacturing Practice) certified ingredients in their products, all of which are available at an affordable price of $360. With their IMC plan, Vita Green is ready to take their product to the next level..

[Audio] "Vita Green's IMC plan was meticulously crafted by a team of six students, with an objective to reach their desired target audiences. Their plan was created to reach those who rely heavily on electronic products, such as computers and mobile phones, who identify with dry, fatigued eyes, and who are often afflicted with red veins, blurriness and premature vision decline. With this in mind, the two main demographic groups they will be targeting are middle-aged individuals, whose body functions are weaker, and teens, who are exposed to far too much blue light. With this strategic direction, Vita Green looks to extend their reach and promote positive eye care for all..

[Audio] Vita Green has had a consistent presence in the market, with stable sales. Our Integrated Marketing Communications (IMC) plan aims to increase purchase actions and motivate repeat purchases. This goal will be fulfilled through the utilization of tactics such as bounce-back coupons, social media advertisements, sampling, and loyalty rewards. A group of six students has developed an extensive and effectual program that will guarantee the success of this campaign..

[Audio] We created a comprehensive Integrated Marketing Communications (IMC) plan for Vita Green, focusing on communication budgets and processes, and paying special attention to the relationship between sales, advertising and market share. We used both quantitative models and computer simulations to forecast the effects of different expenditure levels, so our plans are backed by reliable data. Additionally, we take into consideration the sales from the current year and apply the payout planning ratio when formulating the budget. Combining all of these factors, we ensure that our communication budgets accurately reflect Vita Green's current market situation..

[Audio] A comprehensive and well-thought-out marketing strategy for Vita Green has been created by a team of six students, setting out the steps necessary for effective advertisement and promotion. Direct marketing techniques such as distributing coupons and direct mail, as well as traditional advertising avenues such as billboards, television, and bus banners, are all included in the plan. Furthermore, social media marketing on Instagram and Facebook, mobile marketing using text messages, and internet marketing using their official website and web banners have all been accounted for. Through this IMC plan, Vita Green is guaranteed a successful reach of their target audience and the accomplishment of their marketing objectives..

[Audio] IMC Plan of Vita Green outlines necessary steps for successful advertisement and promotion, such as using continuous schedules where the budget is divided evenly throughout the year. This ensures that Vita Green's brand is exposed consistently, and popularity of the supplements is created. It also ensures that people are regularly exposed to the product and reminded of its benefit for their daily routine..

[Audio] A team of six students developed Vita Green's IMC Plan, outlining the required measures to ensure successful advertisement and promotion. The target market was identified as Middle aged Teens on a local scale in Asia. Demographic aspects were contemplated to make sure the right message was communicated to the intended target group..

[Audio] IMC Plan of Vita Green involves utilization of traditional media channels to maximize advertisement and promotion efficiency. Television can be employed to reach a high number of potential buyers at low cost. For instance, a 30-second commercial spot in Viu Tv costs only $246000 while a 30-second commercial in TVB is priced as low as $528000. Outdoor media can also enable creation of a prominent visual presence at specific, targeted areas, thereby boosting effectiveness of the plan..

[Audio] IMC Plan of Vita Green was developed by a competent group of six students. It details the essential measures for effective implementation of a multi-faceted publicity and advertisement approach. This involves forming a resilient internet marketing strategy, resorting to e-commerce, phone marketing, company engagement, search-optimised design, and smartphone action codes. By combining these efforts, Vita Green has the greatest potential for success..

[Audio] IMC Plan of Vita Green was created by a team of six students to outline the steps needed to successfully advertise and promote the brand. Social media can be used to share product information to potential and target customers by leveraging the three billion monthly active users on Facebook. Additionally, YouTube can be utilized to create personal videos sponsored by the brand to boost brand image and engagement with fans. By taking these steps, Vita Green can better reach their potential customers..

[Audio] Vita Green has crafted a three-month IMC plan which seeks to optimize their advertising and promotion efforts. Traditional media such as television and outdoor advertising will be used alongside modern platforms like YouTube and Facebook for social media marketing. In addition, digital media will be employed through Search Engine Optimization and banner advertising. All these strategies are necessary for a successful IMC plan for Vita Green..

[Audio] A team of six students developed the Vita Green IMC plan. Our campaign aims to maximize reach, frequency, and brand recall for middle-aged and older populations. To achieve this, we suggest running ads at a fixed time each day, e.g. 8 PM during meal times. The first month of our advertising will be done via traditional media channels like television, which provides high reach and frequency at a low cost per contact, and thus is perfect for advertising to middle-aged and elder populations..

[Audio] IMC Plan of Vita Green, crafted by a team of six students, is a powerful strategy designed to maximize the success of promotional activities. It defines target audience, objectives, cost per impressions and high frequency, as well as advantages of Central Admiralty location. Furthermore, plan outlines mediums to be used in first month, including outdoor advertising at the MTR Station..

[Audio] We take a look at the second month in Vita Green's IMC Plan. Social media plays an important role in a successful marketing strategy and the plan for Vita Green intends to raise brand visibility and gather customer data. To achieve these objectives, our team proposed influencer marketing. We have identified a popular social media influencer, Cassie, who we have invited to examine our product and share information about the brand. Moreover, we have requested her to give the target customers more knowledge and form strong opinions about the product through positive word of mouth remarks..

[Audio] Vita Green has created an IMC plan to keep track of customer reactions to their brand. By monitoring the comments sections and analysing customer sentiment, Vita Green can detect potential issues and identify potential brand ambassadors. These insights make it simpler for Vita Green to come up with unique and effective advertising and promotion strategies which will address customer requirements and strengthen their reputation..

[Audio] We plan to capitalize on digital marketing opportunities in the third month, with a focus on search engine optimization. We will use paid search insertions to make ourselves more visible when people perform searches related to our products. For instance, when someone searches for "eye care supplements" on Google, our brand, "Vita Green", will be the top result among millions..

CONCLUSION.

[Audio] A team of six students created the IMC plan of Vita Green to outline the necessary steps for successful advertisement and promotion. This plan covers the five key components of an integrated marketing communication strategy: advertising, direct marketing, sales promotion, public relations and digital marketing. All the elements have their own individual objectives and strategies, and the team has developed a comprehensive plan to reach and engage customers with Vita Green. Are there any queries now that you know the objectives and background of the plan?.

[Audio] A team of six students created the IMC Plan from Vita Green, outlining the steps needed for successful promotion and advertisement. This plan takes into account several facets including television marketing, identifying the target audience, and digital panel advertising, so as to build a comprehensive promotional strategy. Necessary references are supplied to back up the plan..

ALTERNATIVE ICONS.

[Audio] The IMC Plan of Vita Green was carefully crafted by a team of six talented students. With this plan, it outlines the steps needed to effectively advertise and promote the company. When using this template, please remember to keep the Thanks slide which credits Slidesgo. You may modify this template for both personal and commercial use. It is prohibited to sublicense, sell, rent or distribute any of Slidesgo's content, or register any of the elements contained in it as a trademark or logo. Thank you for your cooperation..

[Audio] Vita Green's IMC Plan was carefully crafted to ensure optimal results for the company's advertisement and promotion. It supplies users with all the steps required for a successful promotional campaign. If you are a Premium user, you may adjust the template according to your needs and use it for personal or commercial use. Make sure to adhere to the procedure to make sure you are utilising the template in the right manner..

[Audio] "The IMC Plan of Vita Green was created with attention to detail. The team of six students paid careful consideration to the fonts and colors used to convey their message. We chose two modern fonts, Viga and Cabin, to represent the company's brand. Along with five distinct colors, each carefully selected to create a professional look. Together, the fonts, colors, and presentation, create a message of quality, sophistication, and professionalism..

[Audio] IMC Plan of Vita Green was crafted by a group of 6 students, detailing the essential steps to execute advertisement and publicity aptly. Our conceived designs will allow you to compose the precise narrative you desire. With our style chooser, range of colors, altered backdrops and animator interface, you can generate captivating visuals to make your demonstration the most remarkable it can be. Check how convenient and potent it can be with our "How It Works" segment..

[Audio] The IMC Plan of Vita Green created by a team of six students is illustrated in this slide. It sets out the necessary steps to carry out an effective advertisement and promotion. Additionally, editable graphic resources are provided which can be resized without any damage to their quality. To change the color of the graphic resources, ungroup the resource, click on the object which needs to be changed, click on the paint bucket and select the desired color. Once done, re-group the resource. Moreover, on Slidesgo, more infographics can be found..

[Audio] Vita Green's IMC plan was formulated by a team of six students. It provides a roadmap to successful advertisement and promotion, which is broken down into two phases. Each phase has specific tasks that must be accomplished in order for Vita Green to reach their intended objectives. Referring to the table, Phase 1 tasks are set to be accomplished in January, February, March, and April. Tasks for Phase 2 are slated for completion in May and June. Adherence to this plan is likely to ensure Vita Green's desired level of success..

[Audio] A team of six students created the IMC Plan of Vita Green with the objective to set out the necessary steps for successful advertisement and promotion of their products. This plan includes comprehensive analyses of the markets, competition, consumer behaviour, trends, as well as strategies to accomplish the desired success. In order to make the data of the plan easier to comprehend, the team included detailed medical infographics..

[Audio] The IMC Plan team has provided a large selection of editable icons to be customized to your needs. These icons can be resized without loss of quality and the stroke and fill color can be easily changed. Flaticon's extension in Google Slides further contributes to increased flexibility when it comes to designing and you can add even more to make your presentation more creative and visually appealing..

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Business Icons. Teamwork Icons.

[Audio] The Vita Green IMC Plan was crafted by a team of six committed students to map out a successful marketing and promotional strategy. The plan includes a varied collection of helpful icons and avatar images to ensure foolproof operations. This backing will enable the Vita Green team to make more confident strides towards unveiling their new product..

Creative Process Icons. Performing Arts Icons.

Nature Icons.

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