Fresh Slice Pizza , 1764 Davie Street

[Audio] Hello and welcome to our presentation on strategic recommendations for FreshSlice Pizza, which is situated on Davie Street. The current situation has been thoroughly analyzed, and we have identified several critical problems and opportunities for growth. Today, we will introduce three fundamental recommendations that are designed to enhance the overall performance and market presence of this location and address these challenges...

[Audio] After thoroughly analyzing the current situation of FreshSlice Pizza's Davie Street location, we identified key problems, including untapped customer segments and seasonal fluctuations that impact performance. To address these challenges, we have developed a set of strategic recommendations focused on enhancing the overall performance and market presence of the location. In this presentation, we will highlight three key recommendations aimed at driving growth, stabilizing revenue, and improving the location's competitive position..

[Audio] To begin, one of our major recommendations focuses on tourism marketing. We propose launching marketing campaigns specifically targeted at tourists. By collaborating with local attractions, hotels, and tour companies, we can increase exposure and drive foot traffic, especially during peak travel seasons. Exclusive deals for visitors will also encourage a higher volume of transactions..

[Audio] Another crucial strategy is enhancing Fresh Slice's digital and social media presence. By partnering with local influencers and leveraging platforms such as Instagram and TikTok, Fresh Slice will be able to engage younger, tech-savvy customers who frequently rely on social media and online reviews to decide where to dine. This will significantly boost online visibility and brand interaction..

[Audio] Next, we are proposing weather-resistant strategies. Weather can be a huge factor in customer behavior, but by promoting delivery services through platforms like DoorDash and Uber Eats and offering discounts during unfavorable weather conditions, we can ensure that Fresh Slice remains a go-to option, rain or shine. This approach will keep sales consistent, even when dine-in traffic might dip. To conclude, these strategies—targeted tourism marketing, enhanced social media presence, and weather-resistant campaigns—are designed to increase Fresh Slice's market penetration, attract a wider customer base, and keep sales resilient throughout various seasons. With these solutions, Fresh Slice will be well-positioned for continued growth and success..

[Audio] Thank you.. Thanks for your attention.