FAIRDEAL APPLIANCES – MARKET OVERVIEW

FAIRDEAL APPLIANCES – MARKET OVERVIEW. . Size of Market - 30% . it has acquired 30% share in the market thus become a dominant brand. Distribution rate – it is at 57% and has grown to 11.5% at Abdul’s and the net increase is 15% Annual Growth – 20% since 2010 Its dealer, Abdul garners 45% its income from sales from Fairdeal’s air conditioners Abdul does not want to lose Fairdeal because it is giving higher income on its conditioner than other brands Abdul and Fairdeal must co exist as they dependent on each other.

FAIRDEAL APPLIANCES CURRENT SITUATION ANALYSIS OF THE MARKET.

STRENGTH FAIRDEAL APPLIANCES. . Strong financial Resources and physical resources such as land and building. Successful track record in the market on either launching a new products in the local market and in meeting the demands of the local market and consumers resulting in positive sales and market solutions. Fairdeal has secured a wide array of intellectual property rights and patents of their innovations Fairdeal can charge high premiums compared to their competitors and this enables them to invest on research and innovations. It can present enough evidences as to the quality of products and services which are considered high thus enabling them to compete with global players internationally. Fairfield focuses on domestic growth and can easily attain this without the necessity of innovation. Fairfield enjoys to be the first mover by experimenting in various areas like in Sales and Marketing Strategy that enables them to tap the uncatered markets with unique solutions...

WEAKNESSES FAIRDEAL APPLIANCES. . Lack of Manpower – it is not diverse enough to enter the international market successfully. Low ROI – though it has a stable balance sheet it lacks the element of profitability which the rate of return. It lacks talent in the field of technology and digital transformation, these talents are critical to the development in Artificial Intelligence which is now prevalent to today appliances. It is not environmentally friendly in which the consumers are now focused to and might backlash on consumers who considers environment is an integral part of doing business. Has poor inventory management and cash cycle. Poor public relation wherein it focuses on internal delivery rather than considering the interests of external stakeholders..

STRENGTH TECHNICA APPLIANCES. . QUALITY TEAM Technica has become the favorites to builders, retailers because of the dedication to quality and innovation RAPID GROWTH Since its acquisition in 2016 by one of the largest player in the industry, the growth is endless QUALITY PRODUCTS It is considered durable and innovative because it was carefully designed in Australian to suit the needs of modern Australian households. BEAUTY AND SOPHISTICATION The design is inspired by great Italian designers to bring beauty and sophistication to every product they manufacture, and it uses high end parts. SAFETY AND SATISFACTION To ensure safety and satisfaction, all products undergo thorough quality control.

WEAKNESSES TECHNICA APPLIANCES. . VERY EXPENSIVE NOT COMPETITIVE NOT DURABLE.

STRENGTH SMARTLINE APPLIANCES. . 1. Provides sustainability from the largest multinational to the smallest family by: Sustainability motivates them to make better and smarter appliances so their clientele be it homes or businesses become sustainable over the generations to come. Won’t leave a mark on environment Recycling of all their product which is 100% carbon neutral that their appliances materials which they call circular value chain by re-entering this materials into the loop after their life cycle. Inventory is robust by maintaining 700,00o Miele original parts thus ensuring availability of parts to ensure prompt service. Availability of parts for discontinued appliances and keep them for 15 years 2. Miele is worldwide and is present in many countries though their importers and their own subsidiaries ..

WEAKNESSES SMARTLINE APPLIANCES. . Their excessive showrooms makes their product expensive though their products are brimming with features they sell seven times higher than standard appliances. Put all their engineering production and marketing in just one top-end brand and maintain just one pricing instead of numerous different quality and pricing, consumer in effect is left with no other choices..

STRENGTH HARLEM APPLIANCES. . Harlem Group, they wide variety of items whether small home appliances or big appliances including household items like ironing board. Harlem continue to innovate through importation They are strategically located having branches mostly in Europe and part of Asia (Turkey), Armenia, Azerbaijan, Bucharest, Romania and Shymkent, Kazakhstan and stores in : Albania, Algeria,Bulgaria , China, Georgia, Greece, Iraq, Lebanon, Libya, Macedonia, Moldovia, Nigeria,,Slovenia , Tajikistan and also it makes import-export and transit trade to over 20 countries. Prices are competitive.

WEAKNESSES HARLEM APPLIANCES. . They only operate in limited places English is not widely spoken Relies only on imports.