Turning Sustainability into a Habit
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Turning Sustainability into a Habit. By.
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INTRODUCTION. Single-use plastics and its impact on the environment Alarming Statistic: By 2060, plastic trash expected to triple; less than 5% recycled (Ncube et al., 2021).
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Problem Statement. Lack of motivation and accountability in recycling Current plastic waste scenario: 95% not recycled, 50% ends up in landfills Need for consumer behavior change regarding single-use plastics.
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Innovative Solution. Core Function: Incentive-based rewards system Collaboration with eco-friendly businesses offering refill options and sustainable packaging.
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How it Works. Collaboration with supermarkets: Recycling bins outside stores Users photograph their recycling efforts App rewards users based on recycling impact.