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Argentina is a land of natural and man-made wonders Travel and tourism contribution for the GDP Rank of the domestic and foreign markets that demonstrate the potential boost  Potential growth and inflow

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Creator of the wealth and the global gross domestic product International travelers Government relying on tourism factors Future efforts Argentina policy makers Branding improvements

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Mission Statement Our mission is to help people connect to nature and increase the economic benefits of Argentina to help develop the country more and create experiences for the tourists.  Vision Statement  Our vision is to be a top tier travel destination and be well developed in infrastructure and economically for the next upcoming years.

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Known for its landscapes, beaches, city, culture, food, etc. The goal for tourists Values: Collaboration, change, transparency, giving your all, future, and positivity Partnerships and stakeholders

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Strengths – unique advantages of the country Jobs and development Infrastructure  Weaknesses – major disadvantages of the country Environmental sustainability Human resources and labor market

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Opportunities – current possible trends for advantage  Digital connections/technology More of a broad market/demographics Threats – developments that may have a negative impact Define its purpose Environmental sustainability

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Political Financial and employment benefits  Support for the city Economic Jobs and development GDP Social  Integrated society and mobility

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Technological  Digital platform and millennials Environmental  National parks Legal Natural and cultural assets

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Goal 1: Argentina’s GDP  Goal 2: Improved aviation infrastructures  Goal 3: Preserving natural and cultural assets Goal 4: New profile of tourists

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Strategy/Action Plan #1 Focus on improving the country to increase tourism  Strategy/Action Plan #2  Improve digital application for better customer experience Strategy/Action Plan #3 Natural and cultural attractions

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Argentina Tourism Development Strategy. Resonance Consultancy. (n.d.). 	https:// resonanceco.com /work/ argentina /.  Argentina travel. Lonely Planet. (2021, May 13). https:// www.lonelyplanet.com / argentina .  Argentina's Travel and Tourism Competitiveness. World Economic Forum. (n.d.). 	https:// www.weforum.org /reports/ argentina -s-travel-and-tourism-competitiveness.  Bernhardson , W. (2019, January 11). Environmental Issues in Argentina. Avalon Travel.		 https:// www.avalontravelbooks.com /travel/trip-ideas/environmental-issues-in- argentina /. Schenkel, Erica & Almeida García, Fernando. (2015). Tourism Policy and State Intervention.	 The Case of Argentina.  Perfiles   latinoamericanos :  revista  de la  Sede   Académica  de	 México de la  Facultad   Latinoamericana  de  Ciencias   Sociales . 23. 197-221. Schlüter, R. and Luis  Adriani , H. (2014), "Tourism Policy in Argentina", Tourism as an		 Instrument for Development: A Theoretical and Practical Study (Bridging Tourism 	Theory and Practice, Vol. 5), Emerald Group Publishing Limited, Bingley, pp. 227-240.	 https:// doi.org /10.1108/S2042-144320140000006018 Welcome Argentina. (2021, July 11). https:// www.welcomeargentina.com / index_i.html . writer, G. (2018, August 31). Argentina's sustainable tourism.  Chimu  Adventures Blog. 	https:// www.chimuadventures.com /blog/2018/04/ argentina -sustainable-tourism/.

Argentina's Tourism Strategic plan

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