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« NICOLAS, before being a brand, is the name of our creator Louis. A name that has entered the history and culture of our cities and our lives. Just as you can have your neighbourhood market or your family doctor, you also have your wine merchant, and that for generations since 1822.  Nicolas embodies the timeless values ​​of Quality, Passion, Sharing, Pleasure and Commitment. Values ​​continually revisited and reinvented, in what we could call the 5 pillars of Nicolas' architecture that are the products, the wine advisors, the stores, the services and the advertising. By becoming a NICOLAS franchisee, beyond receiving nearly 200 years of expertise, you are also, by adhering to our values, continuing to build this history and participating in this culture that makes us, and you, the leaders. » Eudes Morgan, Managing Director

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Quality is an intrinsic value of NICOLAS. It is at the heart of  our activity. We place high demands on ourselves and our products, so that the various players of our company can work with confidence.

Welcome to a world of enthusiasts, passionate about the product, its History, flavours, gastronomy and customer satisfaction. This is the reason why, since 1822, NICOLAS recruits and surrounds itself with passionate people to further seduce an increasingly large clientele.

Sharing is an essential value at NICOLAS. We share experiences so that each party involved can enrich their knowledge and practices. We want our teams to facilitate communication, skills transfer and the sharing of experience in a friendly atmosphere.

Work and pleasure do not always go hand in hand! And yet at NICOLAS we wish to develop this passion of working in the world of wine. We develop individual and collective initiatives, and make every effort to ensure that every employee enjoys working at NICOLAS.

Commitment is the first historical value of Nicolas. Engaging with all of our teams, in the product and in the service, for our customers. Of past and future generations, Nicolas has a responsible engagement since 1822.

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Everything began in 1822 under Louis XVIII when Louis Nicolas revolutionized the way of consuming wine by proposing that it be sold in bottles. The NICOLAS company was established in Paris with the opening of a boutique and three depots, the beginning of a great human adventure. At a time when wine was either drunk at an establishment or bought by the barrel, Louis Nicolas’ idea would change everything. After this revolutionary concept of wine in a bottle the NICOLAS name would become a guarantee of superior quality wine sold at a reasonable price and with traceable origins.

In  1840 , Louis Nicolas put in place a home delivery service which would mark a new chapter in the history of wine.

Wine was truly introduced into the homes of the French thanks to the NICOLAS’s innovations.

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In  1988 , NICOLAS  is   integrated   into  the  CASTEL group , a  historic   family-owned  business  with  a  strong  and unique  identity . The  two   family  businesses  share   common  values;  each  of  them , in  their   field , assures  quality  and  rigor  for the satisfaction of  wine   lovers . As  ambassadors  of French  wine  CASTEL and NICOLAS showcase French  winemaking   internationally .  T oday  NICOLAS continues to  innovate  and  develop  new services and  remains  one of the  references  of the  sector . Since   1822  NICOLAS has  never   stopped   evolving . NICOLAS ADAPTS TO SUIT THE DEMANDS OF EACH ERA

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Automation of  its   ordering  platform  allowing   each   wine   merchant  to  order   bottles   individually  and not per carton.  Wine   merchants   will   thus   be  able to  hold , in  smaller  stores, a  wider   choice  of  products  to  meet  the  needs  of  their   customers . Nicolas  is  a  pioneer  in the  field  of  wine  distribution. Nicolas  launches   Les  Vinissimes , a unique  tasting  and sales  event  for  prestigious   wines . 2016 2015 To  celebrate   its  150th  birthday ,  Le Printemps  galleries  (Group Lafayette)  chooses  Nicolas  to  create   its   anniversary  Champagne cuvée. 2016 2016 Nicolas  obtains   “Ecocert  Environment ”  certification for  its    quality   approach 2020 Launch of the  Green  loyalty  program  and  implementation  of   secure   remote   payments   in regards to  phone sales .

1926 1955 Patent at the INPI of  the 100cl bottle  which inspired the bottles we know today. 1966 Nicolas is the first to offer  Beaujolais Nouveau on a large scale  (400HL). 1981 First  "Champagne Fair"  on the occasion of Saint-Nicolas. Nicolas is the first and only one to offer such a depth of range. Nicolas is the pioneer of online wine sales with the  opening of its merchant website  and wins 1st prize for the  best French website selling wine online  in the trophies for e-performance. 2008 Introduction of  organic   wines  in all Nicolas stores. 2012 Direct Fine  Wine  service. 1998 Nicolas inaugurates its concept of a  wine bar in Paris, an experience centred around wine where food and wine pairings are celebrated  (Place de la Madeleine, redesigned in 2013, and Bercy Village). 2000 2013 Nicolas sets up the  collection of cork stoppers in all its stores  for the planting of cork Oaks in the Eastern Pyrenees. 2014 Dematerialization and renegotiation  of the tax refund commission rate. Etienne Nicolas asks the architect Pierre Patout to design  a new store model , breaking away with all of the above and resolutely modern. The material used is called LAP (colored cement).

Nicolas  installs  a  Vinothèque  in all of  its  stores, a  superb  setting for the  most   prestigious  nectars.

Nicolas sets up an  E- reservation  service.

Nicolas  implements   digital screens  in all of  its   window  shops  across  France.

Opening  of the  Craft Beers & Cie concept .

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A PIONEER IN THE SALE AND DELIVERY OF WINE BOTTLES SINCE 1822, THE NICOLAS BRAND HAS BEEN ANCHORED IN THE URBAN LANDSCAPE FOR DECADES. EASILY IDENTIFIABLE AND LEADER IN France, NICOLAS IS RECOGNIZED FOR ITS INTEGRATED NETWORK in France AND INTERNATIONALLY.

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It is through sharing that the pleasure of wine is established, and it is its quality that guarantees it.

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NICOLAS makes  quality a full-fledged approach  in which its demanding values flourish. To this end, two essential steps are always observed: an approval, to authorize or not the purchase and a release quality control on reception and throughout the life of a bottle.

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The approval allows to sort wines that the winegrowers must submit for tasting by NICOLAS.  This sorting eliminates on the one hand those who have a fault, but also those who without having a crippling fault will lack authenticity or remarkable qualities. Wines that have the maximum of qualities will be approved and rated. At this stage no other department is allowed to influence oenologists in their judgment or to override their evaluation. The quality department has a categorical veto power. Close to Paris, it is in Nicolas’ laboratory in Thiais, that the oenologists taste up to  18,000 samples  each year.  In a clean room where the temperature is maintained at 16°C and humidity at 70%, they work in 3 stages: tasting, analysis and recording.  Nicolas pushes its level of requirement by tasting all the wines before purchase and therefore only offering wines which will  guarantee pleasure . As for the regional ranges, offered in certain NICOLAS stores, they are no exception to the rule!

1.  Tasting of all the wines and spirits received according to a method developed by NICOLAS more than 70 years ago. This method guarantees the neutrality of the wine expert’s judgment and his unwavering endurance. 2.  Oenological analysis adapted to each type of wine and evaluated using 10 parameters. 3.  Recording of all data inherent to the product: monitoring of the packaging (product presentation, legal notices, presence of an agro-ecological label (AB or Demeter etc.) the quality of the corking  the nature of the glassware

La question de Candide #4 - Œnologue - Le Point

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The oenological analysis of previously approved wines becomes a reference and thereby ensures their traceability. Quality control ensures that all the stores will receive wines exactly in accordance with the quality initially approved.

This is where the Quality Department comes in to:  Check the bottle pattern and levels Check the labels and the corking NICOLAS oenologists intervene again to taste the wine and to redo a complete oenological analysis, supported by state-of-the-art equipment.  Any possible anomaly is immediately detected and the wine concerned is then discarded. Other samples are then examined and the entire stock is removed from sale if non-compliance is proven. A customer complaint about the inherent quality of the product will also systematically generate a new quality control. This well-honed mechanism, which is repeated every day on stock and deliveries to the warehouse, is to this day, unique in France and in the world. Today, with an independent international organization: Ecocert ENVIRONNEMENT, Nicolas has set up specifications that formalize its quality commitments. This voluntary approach is audited annually by a recognized control inspection which validates Nicolas’s performance based on the following pillars: • PRODUCT QUALITY • CUSTOMER SATISFACTION • SUSTAINABLE DEVELOPMENT • SUPPLIER RELATIONSHIPS

This quality approach drives all men and women of NICOLAS, from the vineyard to the shop.

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The NICOLAS selection , always bound by the quality requirements and often resulting from historical partnerships with its suppliers, is the fruit of a continuous search for the ideal - the perfect alliance between the profession of the wine merchant, the French vineyard, and the pleasure of the customer.

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Quality is a formal commitment NICOLAS makes to its customers on ALL products that the house selects for its range, regardless of price, reputation and origin. The current range is composed of more or less 1,200 national references and 500 regional references, knowing that an average store can present between 600 and 700. This range, updated every 6 weeks on a continuous basis, represents most French vineyards, a good part of foreign vineyards, and a wide range of Champagnes,  spirits, beers and other various drinks. Using its experience Nicolas brings out 260 "essential" products which are the most strategic references, best sellers, best performers etc.

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FOR 25 YEARS, NICOLAS HAS BEEN DEVELOPING ITS OWN COLLECTIONS WHICH ARE SELECTED AND BLENDED BY NICOLAS’ OWN OENOLOGISTS

Les Petites Récoltes: Nicolas renews the appeal of Vins de Pays (Protected Geographical Indication).

Once again a pioneer in the field, Nicolas launched its “Petites Récoltes” in 1995, at a time when Vins de Pays were in distress. This range now has 14 references. Fruity and accessible wines whose success lives on after more than 20 years!

Les Grumes: simple and light wines (Vins de France)

Rounder and smoother than its cousins, Les Petites Récoltes, “Les Grumes” arrived in 2016. These Vins de France were inspired by the old name of the grapes from certain terroirs and are available in 3 kind. Nicolas has once again revolutionized the market by re-launching quality French wines!

The CUB collection Bag in Box: wine back in the spotlight

2016 is also the year of creation of this revolutionary collection with no less than 23 BIB® references (12 reds, 7 rosés and 4 whites), in 3 or 5 L format. As original, practical, beautiful as they are good, BIB® of the CUB are a resolutely trendy collection!

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Nicolas  is   passionate  about  bubbles  and  offers  a fine range of champagnes  assembled   under   their  care: 1er cru brut, rosé, blanc de blancs…  Quality  and  pleasure  are  paramount .

BARTON&GUESTIER
OEPÜtS
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2019
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Barton et  Guestier  was founded in 1725 by Thomas Barton, originally from Ireland. Pierre Castel bought B&G from Diageo back in 2002 in order to expand internationally.

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3.92
CHAMPAGNE
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BRUT

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Porto  King’s  Fine Ruby 20% vol Porto  King’s   Tawny  20% vol Porto  King’s  20  Years  20% vol Porto  King’s  White

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04.   THE FINE WINE COLLECTION AT NICOLAS

Available   through  a  dedicated  catalogue,  these  fine Bordeaux,  Burgundies , Champagnes and rare spirits are  ideally   kept  in  ideal  conditions in the  cellars  of Nicolas or the  estates  and châteaux and  delivered   with  care at the  request  of the  customer  to  their   nearest   wine   merchant . Take  a look at a  small  part of the collection  through  the  link  (France  prices )  :  https://bit.ly/39mIXSA

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05.   LOGISTICS – The most efficient in the marketplace

Good stock availability thanks to the financial strength of NICOLAS and a privileged partnership with our suppliers who deliver in priority. Optimum conservation in the NICOLAS warehouses and cellars, which are fully air-conditioned and controlled. More than half of the references can be ordered by the unit and delivered in specific boxes. In-store delivery at least once a week and premium daily delivery, by the unit, for the great wines and rare spirits.

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The quality of advice provided to customers by our wine merchants is the key to the success of a NICOLAS shop.

TRAINING ADVICE & PASSION TO BETTER SERVE OUR CUSTOMERS

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NICOLAS  is  a  recognised  expert and has  its   own  organisation  which  trains  nearly  100  wine   advisors  a  year .  Through   its  training course NICOLAS  shares   its   passion  for local businesses and  its   know-how  in  customer   relationship  management. The  initial training  is  3  weeks ,  during   which  all aspects of the profession are  covered ,  alternating   theory  and practice . This  includes   product  training ,  sales technique ,  merchandising  and  management , all  specific  to the concept of the Nicolas shop. Practical  training in one of the shop ‘ schools ’  allows  for direct contact  with   customers .

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3 WEEKS OF TRAINING INTEGRATED AND REGISTERED TO THE STATE

As a  recognized  expert, Nicolas has  its   own   approved  training center. The 70  preselected  candidates on  average   each   year , follow 3  weeks  of training,  alternating   theory  and practice in a Nicolas store. The 1  week  of  theoretical   learning   takes  place at Nicolas  headquarters ,  both  on  product   knowledge  and store management.  The 2  weeks  in store are a  personalized  immersion  with   wine   merchants  in the  field :  alongside   them ,  they   work  on the areas for  improvement   identified   during  the  theoretical   approach .

IN FRANCE, APPROXIMATELY 100 CONSULTING WINE MERCH AN TS PER YEAR WILL BECOME  “ NON-EMPLOYEE MANAGING DIRECTORS ”  OF A NICOLAS SHOP. THIS ANNUAL RECRUITMENT IS ONE OF NICOLAS’ PRIDE!

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The  educational  team Trainers   who   were   previously   wine   advisors Speakers  from   various   head  office  departments Current   branch  managers External  speakers:  professionals  and  specialists     Evaluations During  the first  week ,  assessments  are made on the  knowledge   acquired   regarding  the  fundamentals  of  wine , spirits and techniques  specific  to the Nicolas concept. At the shop ‘ school ’,  evaluations  are made  using  real scenarios. At the end of the training a final  evaluation   is  made on all the  acquired   knowledge . An  appraisal   is   conducted  at the end of the 3  weeks .

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Les bons gestes du caviste Nicolas.

Training in French  vineyards Masterclasses   with   suppliers Training courses on the  evolution  of the Nicolas concept

An e-learning platform is permanently available on computer, tablet or phone, to improve or acquire new knowledge.

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Nearly 200 years of innovation, evolution and adaptation in order to always be the best for our customers.

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If advising remains a key principle at Nicolas, the wine advisor also develops tools and services entirely dedicated to our customers.

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ADVICE (the  number  one service) CHILLED BOTTLES (the  most   used ) ICE (the  most   practical ) GIFT WRAPPING (the  most   requested ) LOYALTY CARD* (the best- known ) INTERVINA (the  most   practical  for  delivering   throughout  Europe) E-RESERVATION* (the  fastest  for  reserving   your   bottle ) CHAMPAGNE BOWL HIRE (the  most   sparkling ) TAX REFUNDS (the  most   touristy ) E-LIVRAISON* (the  most   awaited ) Call and  pay  (the  most  modern) *  This service  is   only  relevant to  members  holding the  loyalty   card

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Things do not always remain the same in NICOLAS shops. To promote its assets, and meet the expectations of its customers, Nicolas deploys each month a different promotional campaign to highlight - in the heart of the store - the products of the moment.  By adopting a modern code that mixes photos and illustrations, with a direct and simple approach, NICOLAS puts pleasure at the centre of each expression. With digital screens in shop windows, displays, advertising… communication is everywhere and orientated towards customers and sales.

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Nicolas  also   builds   its  network online, via the new  website   www.nicolas.com  and  various  social media   accounts   such  as Instagram, Twitter, Facebook, YouTube, as  well  as blogs,  videos … For real-time  advice : Twitter @ DisMoiNicolas For sharing: @ lesvinsnicolas For  tips  and  pleasure : LesVinsNicolas @ lesvinsnicolas

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Activations and promotions are at the  heart  of the commercial life of the shop. The  annual  plan  consists  of 11  operations   which   include  activations, promotions and  product  or  producer   focuses . This  framework ,  which   is   kept   very  active,  ensures   that  the shops are   continually  attractive and encourages  our   customers  to  visit  more  regularly . These  activations are  always   accompanied  by  our  magazine ‘Vins et Nectars’, a free publication  that   is   available  to  our   customers  in  both   paper  and digital media format. Our  biggest  ‘shop’  window ,  our   website   www.nicolas.com ,  is  the main communication  tool  for  these   operations  and all of the commercial and  company  information for Nicolas.

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NICOLAS
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Click on the box  to  watch  the  video .

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SUSTAINABLE DEVELOPMENT A BRAND WITH VALUES THAT ARE ALMOST 200 YEARS OLD

A commitment for the planet and for the people.

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At Nicolas  we  practice a  responsible  and  sustainable   approach  to  our  business : Sorting  and  recycling  of  waste   from   our  business:  cardboard , glass,  paper ,  corks , plastic, computer  tools  and  obsolete   furniture . Respect of the CO2 charter  framed  by the ADEME for transport professions. Eco- driving  training for drivers set up and  monitored   under   this  charter. NICOLAS  is   committed  to  reducing  the  carbon   footprint  of  its  business by  supporting  the acquisition by  its  transport provider of new  heavy   goods   vehicles  running on Gaz naturel de Ville ( natural   gas ). 4 of  them  have been in  operation   since  August 2017. Using   wood   from   eco-managed   forests  (PEFC or FSC labels) for store  equipment  and  paper   supply . Special  care  regarding   hazardous  to  health   products   used  in the  equipment  of  our  stores. Gradual   implementation  of 100% LED  lighting  in  our  stores and  warehouse . Sustainable   development  and the  various   agroecological  labels  carried  by  products   sold  in  our  shops  is  a  theme   integrated   into  the training of  our   wine   advisors .

We carry out various actions to assert to our suppliers the importance for us of the practice of sustainable viticulture.

Sustainable development is the subject of an annual awareness-raising event for head office and network staff, including eco-friendly campaigns. Sustainable development is a subject of major importance that is a concern for everyone : T he men and women on the ground who are the wine advisors who volunteered to become the ambassadors of this topic for the entire network. The head office teams who ensure the guidance of each action.

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In the  autumn  of 2016 Nicolas  inaugurated   its  first  cork   oak   forest  in the Pyrénées Orientales, in collaboration  with  la Fédération Française du Liège.  This  project   was   started  by Nicolas 3  years   ago  by putting  collecting   urns ,  available  to all, in  each  of  its  stores. The 15,500,000  used   corks   deposited   so  far are   recycled   into   decorative  articles,  insulating   materials ,  aerospace  parts or  electrical   energy .  The  funds   raised  are  then   used  to finance the  planting  of  trees   with  1  cork   oak   tree   planted  for  every  8000  corks   collected . To date,  nearly  2,300  trees   populate   this   young   forest .  This simple  gesture   is  a  strong   commitment  for  future. .

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INTERNATIONAL A FRENCH BRAND THAT IS GROWING INTERNATIONALLY

As of  January  1st Nicolas has 571 sale locations  across  the world.

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Metropolitan  France  :  505 shops 495  integrated  shops  including  2  wine  bars 6 Franchises 4  specialised  shops TOTAL  France &  overseas 571 shops

Overseas France 14 shops French  Guiana   :  3  Franchises Martinique  :  1  Franchise Reunion   island   :  9  Franchises Export 54 shops Belgium   :  4  integrated  shops Monaco  :  1  integrated  shop Switzerland   :  22  Integrated shops Lebanon  :  1  Franchise  UK  :  7  Franchises Madagascar  :  3  Franchises Mauritius  :  2  Franchises Morocco  :  11  Franchises Romania (Bucarest)  :  1  Franchise Spain (Marbella)   :  1  Franchise  Taiwan  :  1  Franchise

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REFERENCES EXCLUSIVES AND SPECIFIC PRODUCTS FOR NICOLAS

Présentation PowerPoint

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 Available   through  a  dedicated  catalogue,  these  fine Bordeaux,  Burgundies , Champagnes and rare spirits are  ideally   kept  in  ideal  conditions in the  cellars  of Nicolas or the  estates  and châteaux and  delivered   with  care at the  request  of the  customer  to  their   nearest   wine   merchant . Take  a look at a  small  part of the collection  through  the  link  (France  prices )  :  https://bit.ly/39mIXSA

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 Activations and promotions are at the  heart  of the commercial life of the shop. The  annual  plan  consists  of 11  operations   which   include  activations, promotions and  product  or  producer   focuses . This  framework ,  which   is   kept   very  active,  ensures   that  the shops are   continually  attractive and encourages  our   customers  to  visit  more  regularly . These  activations are  always   accompanied  by  our  magazine ‘Vins et Nectars’, a free publication  that   is   available  to  our   customers  in  both   paper  and digital media format. Our  biggest  ‘shop’  window ,  our   website   www.nicolas.com ,  is  the main communication  tool  for  these   operations  and all of the commercial and  company  information for Nicolas.

Présentation PowerPoint

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