Purple Modern Business Digital Marketing Presentation

THE HOW OF. BUSINESS. Omayo Oluwabukunmi.

AGENDA. Introduction. What is business?. Why do business?.

"If you need money urgently, get a job and not a business - Akin Alabi".

Businesses rise and fall daily not only because of financing, but also due to the factors often overlooked or neglected by the business owner..

In this series, we are not just going to focus on the problems, but also proffer solutions to these problems and we are going to retrain our business minds to suit the market and bring out the best from the market..

Pre- assessment. What is business?. Why do business?.

Business is anything that takes your resources in order to give you profits or benefits. By resources, I mean; time, people, money, intelligence, infrastructure, skills etc which in turn gives money, connections, intellectual growth, skills acquisition and the likes (Omayo Oluwabukunmi, 2021).

WHY DO BUSINESS?. Vision. Instead of making money your business goal, envision something grand that you can translate to others around you. Let this become the culture of your company and you will not only transfer your wealth but also your company to the generations unborn..

Business With Vision ?. Walmart Coca-Cola KFC Mayo Clinics All the founders of these companies are dead but their visions live on..

Look around and study successful companies. Most of them have mission and vision statements boldly written at the entrance of their offices. Why? So that anyone entering the office even as a first timer will know what the company stands for. Workers are reminded on daily basis what they have to do to achieve the goals of the company (which is what they are being paid for). No wonder such companies are able to withstand the storm of the market..

VISION. MISSION. It doesn't have to be a lengthy one, a simple statement is as perfect as a page. If you are already a business owner, it is not too late to write your vision and mission statement..

Society Needs. If you want to engage in a business, try to understand the needs of the society. Is this need a short term need or a long term one? As the society is evolving, so also the needs of the society. Not understanding this will make you close down before you make any tangible gain from the market..

Do you want to know why Elon Musk is one of the richest men on the globe? He changed his tactics with changing society in respect with technology. S ome needs can never go extinct, f ood, shelter and clothing; but can be modified to suit the taste of the society now. Check out the fashion trends and see how much it has evolved..

WANTS NEEDS. A business is a business when it is able to transform and satisfy a need . Your ability to thrive in the market is your ability to satisfy a consumer..

Samsung phones remain the number in consumer‘s mind in mobile phones because it is able to combine class (vision) with needs to give a unique taste (satisfaction). Compare Samsung with Apple, Nokia and Techno..

Post assessment. What is business to me? Why am I doing business? What is my goal? What need am I satisfying? How many referral have I gotten since I started my business?.

Thank you for listening. Ayobolanle. LIGHTPEN MEDIA.