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Results.
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Engagement: 14%. INFLUENCERS No. of Influencers: 51 No. of Social Media posts + stories: 67 REACH: 1,00,00,000.
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SOCIAL MEDIA POSTS BY CELEBRITIES & INFLUENCERS. No. of celebs: 5 | No. of macro Influencers: 11 | No. of micro influencers : 35 Total No. of social media posts and stories – 67 Estimated reach achieved - 1,00,00,000.
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Celebrity Posts.
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NYLA USHA Actress, TV host & RJ. KALYANI PRIYADARSHAN Actress.
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Macro Influencer Posts.
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Kyat girl. Meenu Lakshmi. Amrutha Saju. Siddhi Mahajankatti.
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Diya Krishna. Mirnaa. Amala Shaji.
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Micro Influencer Posts.
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SOCIAL MEDIA POSTS BY KEY ASSOCIATIONS. Approx. reach by the two associations: Humans of Kerala - 25,934 Pink Lungi - 56,300.
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Humans Of Kerala Humans of Kerala put up a post on Instagram and Facebook that shared the nurse’s story, along with stories on Instagram and Facebook that redirected the viewers to the PA Onam film on YouTube..
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PRESS RELEASE DISSEMINATION PRINT + ONLINE COVERAGE.
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Metro Vaartha. Siraj. Veekshanam. Deepika. •too osætp sotgumca» IOCWEJQID.
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Online Coverage. M alayalam.indianexpress. M alayalam.filmibeat.
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ORGANIC COVERAGE BY INDIVIDUALS & INSTITUTIONS. 276K Total Reach 277K Total Impressions.
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Shashi Bellamkonda, marketing prof. at Georgetown Univ.
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Motoholic boy 4096. Sivu 8556. Gleneagles Global Health City-Chennai Dear Team Parachute, Onam greetings to each one of you! This mail is to appreciate the effort you all took to remember Nurses' who are fighting against the Covid 19, also the positivity to the public that we can survive Covid 19. It was such an eyeful experience of positivity, care and the beauty of relationships in the advertisement of yours!! Thank you so much!!! And it is right from the bottom of our hearts!! Stay safe!!! Love and Regards, Anila Merlin George, Deputy Chief of Nursing, Gleneagles Global Health City-Chennai.
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PARACHUTE ADVANSED GOLD ONAM CAMPAIGN #ThankYouNurses.