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Welcome to the Apollonian Questionnaire Guide.. In this video, we'll walk you through how to effectively fill out our questionnaire, a crucial step in our data triangulation process. Let's get started and make sure your insights are perfectly captured..

In the Apollonian Questionnaire, you'll encounter six main sections: Core Business Foundation Financial Documentation and Intellectual Capital.

In core section, we focus on your unique concept, competitive advantage, and value to customers. Understanding your product's workings, unique selling points, and economics is crucial..

Business section delves into your team's knowledge and skills, business stage, and estimated market size. It's about the operational and market aspects of your business..

In foundation part, we assess the maturity level of your company across 64 business functions, taking into account the size of your organization. A larger corporation will naturally have more functions compared to a smaller one..

Documentation part evaluates the level and status of your company’s documentation and legal foundation. It's vital to provide truthful and accurate answers here for an effective evaluation..

Financial: Dedicated to a financial analysis of your company, we request only essential data at this stage for a comprehensive assessment..

Intellectual Capital: Here, we evaluate your company's intellectual assets, examining R&D investments and staff expertise. Key areas like human, organizational, and relationship capital are assessed to understand your business's intellectual value and potential growth..

Before we explore the sections, let's understand the types of responses you'll encounter in the questionnaire. There are four main formats:.

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Each format is designed to extract specific and valuable insights, making your responses integral to our comprehensive analysis. So, let’s dive in and start shaping the story of your business!.

Core. Core section is a unique opportunity for you to articulate the essence of your business. Unlike other parts, this is where you have complete freedom to express in your own words. Think of it as an extended elevator pitch. You're in an elevator with a potential investor, and you've got 30 seconds: What's your business about? What drives its economy? What unique value do you offer? These insights are pivotal. You may refer to your Pitch Deck or Investment Summary, focusing on your business model, economic engine, and value propositions. Remember, this isn't just a formality; it's a window into your vision and strategy..

Business. Embark on detailing your company's essence in the 'Business' section. This segment focuses on key elements like your team dynamics, company culture, and business model. By responding to these targeted questions, you'll craft a vivid portrayal of your business, providing investors with a clear, well-rounded view of your operations and ethos. It's your opportunity to highlight what makes your business unique and thriving..

Foundation. The Foundation section is where you'll align your resources with business functions. It's a thorough exploration of how you distribute efforts across 64 different areas, such as business management and human resources. Each function is represented by a slider. Your task is to adjust these sliders to reflect resource allocation in your company. Slide right to indicate more resources devoted to a function. This approach offers a clear visual representation of where your focus and investments lie within your business structure..

Document. Next is the Documentation section. Here, answer simple 'yes' or 'no' questions about key documents, like business plans with financials. Don’t worry if some items are 'not applicable.' Our questionnaire fits all business types, but we recognize not every document applies to every company. This section assesses the readiness of your essential legal and planning documents..

Finance. Now, let's focus on financial analysis and forecasting. This involves key sections like cash conversion cycles, previous funding rounds, and comparable company transactions. Ensure to detail your recent funding rounds, as the latest one sets the benchmark for valuation. In the spreadsheet, start with baseline data like currency, tax rates, and fiscal year dates. Historical costs, including goods sold and R&D expenses, are crucial for the cost-based approach, reflecting your past investments. The income and cash flows table combines balance sheet and cash flow elements, crucial for understanding year-end financial positioning. This table, divided into operating, investment, and financing cash flows, extends from 2020 to 2027. It concludes with your free cash flow to equity. Similarly, the simplified balance sheet, spanning the same years, shows assets, liabilities, and equity. Both tables are interconnected, reflecting your financial health and trends. The forecasting tool requires only three years of past data; it then projects five years ahead. Remember, these sections are vital to grasp your financial trajectory and plan accordingly..

Intellectual capital. The final section is about your company's intellectual capital. Here, we aim to collect data on various aspects of intellectual capital to precisely estimate its value. This isn't just about current valuation; we're also looking ahead. By analyzing your projections for R&D spending, the number of academically qualified staff, and other factors, we assess both the present and future market value of your intellectual capital. This section is divided into key areas: human capital, organizational capital, and relationship capital. Your inputs here will shape our understanding of both the current and potential future value of your company's intellectual assets..

Data Room. The Data Room in our platform is where you can upload key documents. You have the freedom to add new folders or rename existing ones to suit your organizational style. Uploading is simple: either click the upload box or drag files directly into it. While we offer a suggested checklist of documents like financial statements, business plans, and partner lists, remember, these are recommendations, not requirements. Focus on quality, not quantity. For example, when uploading employment agreements, a few samples are sufficient, and personal details can be redacted for privacy. It's about providing a snapshot of your documentation's quality. Also, even though the questionnaire asks if certain documents exist, you're not obliged to upload everything to the Data Room. If you indicate having strategic plans in the questionnaire, it’s not mandatory to upload them. The aim is to gather a representative sample of your documentation, illustrating the organizational and operational aspects of your business without overwhelming you with document submissions..

Interview. Concluding our data collection, we have the interview stage. It's a key part of our three-source approach: questionnaire, Data Room, and now, the interview. Here, you’ll articulate your company's intellectual capital more personally and in-depth. The interview is not just about reiterating data; it's about enriching our understanding of your company's intellectual strengths. It complements the information from the questionnaire and Data Room, offering a fuller picture..

Thank you for engaging with each section of our data collection process. Expect a follow-up soon for scheduling the interview, marking the final step in this journey. Together, let’s shape the future of your business..