Tactical Dispositions

Tactical Dispositions. An introductory presentation on the importance of defense and strategic positioning in corporate leadership..

[Virtual Presenter] A strong offense is essential for achieving business success. Risk assessments, resource fortification, and countermeasures should be implemented to protect the organization from any potential threats. Strategic positioning is key for business survival, and allows the team to stay one step ahead of competitors. Investing in customer training and onboarding is a necessary step in building and maintaining a successful defense strategy. The training and onboarding process allows your team to stay ahead of the market and gain the skills needed to succeed in a constantly changing business environment..

[Virtual Presenter] Corporate success can be greatly achieved through defense and strategic positioning. To become resilient to competition, there are a variety of strategies that companies can employ. Apple and Sun Tzu's principles in The Art of War are both examples of strong corporate defenses that have contributed to their success. It is thus evident why a strong defense is so important for long-term growth. Companies should also take extra care when planning their positioning in terms of products, services and markets, as this will be pivotal for any potential future expansion..

[Virtual Presenter] Choose a ground that allows you to best fortify your position in order to prepare for victory. Always keep an eye out and be prepared to react to any moves your opponent may make. Put your adversary in a situation that will force them to attack you. When the opportunity presents itself, take the upper hand by striking when your opposition is vulnerable. By following these key principles of warfare, you will be well-positioned to secure victory..

[Virtual Presenter] Slide five of the presentation focuses on the importance of positioning in the corporate landscape. We will discuss the strategic locations key for defending your business and how to create natural barriers for a sustainable advantage. It is important to visualise and understand the corporate landscape, the potential of each strategic location and how to make use of natural barriers to further reinforce your defense. Regulatory moats, data advantages, or any other natural barrier can act as a defensive shield for your business from external factors. Let's review these elements and how they can be used to protect your company..

[Virtual Presenter] Sun Tzu's quote reminds us that how we present ourselves can have a major impact. We can use this insight to explore two different strategies to strengthen our position in the market: the Defense-First Approach and the Positioning-First Approach..

[Virtual Presenter] Companies have two distinct approaches to their corporate strategy - the Defense-First Approach and the Positioning-First Approach. The Defense-First Approach emphasizes fortifying defenses before considering offensive moves, leading to a more conservative and risk-averse set of strategies. The Positioning-First Approach, on the other hand, is more aggressive and requires quick action, focusing on gaining strategic positions before any defensive build-up. Knowing the advantages and disadvantages of each of these approaches is essential for a company's success..

[Virtual Presenter] No business or person is invincible, but the right strategy and preparation can lead to great success. Apple has become one of the world's most valuable companies due to their successful strategy of innovation and expansion which incorporates Sun Tzu's principles, such as understanding customer needs, conducting competitive analysis, and executing effective marketing tactics. Similarly, Sun Tzu's principles have been used by the Chinese military for centuries, allowing them to build a strong and resilient defense against adversaries. Through the application of Sun Tzu's strategies, we can further fine-tune our preparation for any challenge..

[Virtual Presenter] At the end of our presentation on Customer Training and Onboarding, we have seen how being in a strong, defensive position is crucial to success. We have also highlighted how adapting to the terrain can help to capitalize on its defensive qualities. These two concepts, and others, help to make an organization virtually unbeatable. Thank you for your attention and we hope you have gained valuable knowledge..