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amazon. SWOT ANALYSIS GROUP 1 Ryan Barlow , Martina Osaghae, Sherine Metayer July 17, 2022.

Contents. Amazon Company overview. Strengths of Amazon.

To be Earth's most customer-centric company .. Customer Obsession, Bias for Action, Ownership, Frugality Innovation, and High bar for talent.

A person sitting on a chair Description automatically generated with medium confidence.

Subsidiaries. Amazon serves a wide range of clients including consumers, sellers, developers, enterprises, and content creators while providing a wide range of services and products including.

Minimal Cost through Specialize Market System: One important strength that Amazon has is the ability to keep its operating costs to a bare minimum, which has allowed the company to cater to a large number of customers for everyday needs at low prices (Calabrese & Rollins, 2016) . Innovative Product and Services: The ability of Amazon to consistently bring creative ideas and ground-breaking innovations to its product and service is one of its key strengths. Worldwide Recognition: Another significant strength of Amazon is that it consistently comes to the top of consumers' minds around the world. This recognition has aided it in breaking into new countries that were previously off-limits to many e-Commerce competitors..

Amazon is not focused on international business, their main focus in North America. Amazon has been slow on international expansion because of the tough competitors in the international marketplace. Amazon does not maximize their revenue possibilities because of their shipping methods. Amazon has a subpar reputation due to employee treatment and Labor Practices in the warehouses. Amazon’s warehouse workers are beginning to unionize for the first time in company history. They are going on strike to bring awareness to the lack of health protection and little to no hazard pay . Amazon has a limited number of physical stores, this eliminates an entire customer base of baby boomers who are not internet savvy..

Opportunities. Amazon has diversified in acquisition of e-commerce business Brand products and service-oriented Amazon’s physical presence Self-driving technology Strengthening regressive integration Amazon’s plan to enter the crypto business world Improving local sites in the global markets ( Leena & Mahak, 2021).

Threats. Rivalry Cybercrime Counterfeit goods Employee strikes and demonstrations Government regulations Quality control ( Baboolal-Frank, 2021).

Conclusion. SWOT analysis is a fundamental tool for companies to implement The vital take away from the analysis is that Amazon should concentrate on profitability instead of volumes only The strength and opportunities enable the company to accelerate their expansion and growth While the weaknesses and threats are hampering its success Multinationals like Amazon can be seen as insusceptible to any threats, but when examined thoroughly, their flaws and achievements can be seen. A detailed SWOT analysis can help the company to remove the weaknesses and threats and gain more strength and opportunities. ( Chen, 2022)..

References. Aćimović, S., Mijušković, V., & Milošević, N. (2020). Logistics aspects of goods home delivery: the case of Amazon company. Marketing, 51(1), 3-11. Avila, A. H., Mendoza, B. R., Sotelo, M. B., & Loaiza, J. S. D. (2017, December). Work in Progress: Nobody knows who you really are online/on the world wide web—Amazon-recognition-service based ‘Virtualnet’supported authentication: How certain are you it is indeed you in front of a screen?. In 2017 12th International Conference for Internet Technology and Secured Transactions (ICITST) (pp. 342-345). IEEE. Baboolal-Frank, R. (2021). Analysis of amazon: Customer centric approach. Academy of Strategic Management Journal , 20 , 1-16. Calabrese, A., & Rollins, T. (2016). Amazon. com. In Global media giants (pp. 413-427). Routledge. Chen, B. (2022). Investment Value Analysis of Amazon. In Proceedings of the 5th International Conference on Economic Management and Green Development (pp. 301-308). Springer, Singapore. Gradinaru, C., Toma, S. G., Catana, S., & Andrisán, G. (2020). A view on transformational leadership: The case of Jeff Bezos. Manager, (31), 93-100. Krishnamurthy, S. (2004). A comparative analysis of eBay and Amazon. In Intelligent enterprises of the 21st century (pp. 29-44). IGI Global. Landau, J. (2012). Jeff Bezos and Amazon . The Rosen Publishing Group, Inc. Leena, P. S., & Mahak, B. (2021). A Study on Impact of Incentives on Employee Performance at Amazon. Stone, B. (2021). Amazon unbound: Jeff Bezos and the invention of a global empire . Simon and Schuster..

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