Strategic Management Group 41

Strategic Management Group 41. Bader Baker – H00334644 Masab Munawar- H00309868 Kushmita Bhatia– H00349172 Fahd Rayyan – H00339182 Sana Saleem – H00366176.

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IMPACT OF COVID-19 ON EMIRATES AIRLINE. Loss of AED 22.1 billion. Reducing frequencies or cancelling of flights to specific countries. Direct aviation jobs fall of by 35%..

Hybrid strategy. It consists of 2 strategies that are economy strategy and differentiation strategy. It is implemented to offer high standard quality of products and low prices compared to other competitors..

Economy strategy. Utilising the UAE strong economy and labour prices to deliver competitive pricing. Vouchers and discounts Discounts and vouchers are available to many individuals especially to people living in UAE. Affordable prices due to a rigid economy in UAE. strategic location that aids in the advancement of Emirates airlines..

Differentiation strategy. avoiding corporate alliances Rapid and spontaneous reactions towards international market trends They can adapt quickly to changes around the world . Adopt a globally recognised marketing strategy through sports team advertisements and cleaver advertisements. Significant fleet International flight attendants.

Audio Recording Mar 14, 2022 at 9:46:55 AM. Strategic Group Map.

Audio Recording Mar 14, 2022 at 11:06:12 AM. Strategic Group Map.

SWOT ANALYSIS. Strength Emirates now operates flights to over 161 locations in over 85 countries. It has over 269 aircraft and flies to destinations on six continents, with plans to expand even more. The airline's vast operational range is unquestionably a strong asset (Informa Markets, 2021). Opportunities Despite serving more than 161 destinations, Emirates may continue a global expansion strategy. When the US market recovers, it should expand in the United States by resuming double-daily flights from some of the country's largest cities, or by linking new markets to Dubai. Similarly, as the desire for convenient and economical travel grows, the concept of launching a subsidiary discount airline could be a worthwhile venture (Emirates, 2021)..

Audio Recording Mar 14, 2022 at 10:04:24 AM. PESTLE.

Audio Recording Mar 14, 2022 at 10:07:13 AM. Political.

Audio Recording Mar 14, 2022 at 10:07:59 AM. Economic.

Audio Recording Mar 14, 2022 at 10:09:43 AM. Social.

Audio Recording Mar 14, 2022 at 10:10:35 AM. Technological.

Audio Recording Mar 14, 2022 at 8:42:21 AM. Porter’s Forces.

Audio Recording Mar 14, 2022 at 8:55:51 AM. Competition In the Industry.

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Audio Recording Mar 14, 2022 at 9:13:07 AM. Extent of suppliers. Contracts. Bargaining power. There are only 2 companies that are manufacturing the airplanes for civil use, Boeing and Airbus..

Audio Recording Mar 14, 2022 at 9:16:16 AM. Pricing. Influence of product or service. Customer base. The customers of Emirates only look for the central feature of quality of service..

Audio Recording Mar 14, 2022 at 9:18:36 AM. Manifestation of alternetives. The substitues that is available for people in nearby regions are automobiles, but when it comes to international travel air travel is preffered..

Audio Recording Mar 14, 2022 at 10:26:38 AM. Market Development.

Refrences. Alumni, B. (2015). Emirates Airlines: the International carrier – Technology and Operations Management . [online] digital.hbs.edu . Available at: https:// digital.hbs.edu /platform- rctom /submission/emirates-airlines-the-international-carrier/. Campbell, J. (2016). EMIRATES AIRLINES Marketing and Business Strategic Analysis. www.academia.edu . [online] Available at: https:// www.academia.edu /31930246/ EMIRATES_AIRLINES_Marketing_and_Business_Strategic_Analysis . Clue, R. (n.d.). EFFECTS OF HYBRID STRATEGY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NESTLE PLC) . [online] nairaproject.com . Available at: https ://nairaproject.com/projects/4049.html#:~:text=The%20hybrid%20strategy%20facilitates%20the . Emirates (2021) About Emirates, available at https:// www.emirates.com / uk / english /about/press- room.aspx [Accessed 14 March 2022]. France24 (2021) Emirate’s airline posts first annual loss in over 30 years, available at: https://www.france24.com/ en /live-news/20210615-emirates-airline-posts-first-annual-loss-in-over-30-years [Accessed 14 March 2022]. Group, E. (n.d.). Emirates Group Brands . [online] www.theemiratesgroup.com . Available at: http://www.theemiratesgroup.com/english/facts-figures/annual-report.aspx . http:// www.facebook.com / offthepathcom (2016). This is our airline of choice to travel with! [online] Off-The-Path. Available at: https://www.off-the-path.com/en/emirates-airways/ . Informa Markets (2021) Emirates: about the airline, available at: https:// www.routesonline.com /airlines/3475/emirates/about/ [Accessed 14 March 2022]. Kerr, S. & Powley, T. (2020) Dubai vows to support Emirates as global airlines race for cash, available at: https:// www.ft.com /content/352974af-77bf-407d-93fd-afe449c7d0cc [Accessed 13 March 2022]..

Refrences. Mirza, A. (2020) Five-year average population growth rate in the United Arab Emirates from 1950 to 2020, available at: https:// www.statista.com /statistics/1116189/ uae -five-year-average-annual-population-growth-rate [Accessed 13 March 2022]. Pathak, R., 2020. What is PESTLE Analysis? Factors, Advantages and Disadvantages of PESTLE Analysis . [online] Analyticssteps.com . Available at: <https:// www.analyticssteps.com /blogs/what-pestle-analysis> [Accessed 13 March 2022]. Rahman, M., 2020. PESTEL analysis of Emirates Airline . [online] Howandwhat.net . Available at: <https:// howandwhat.net / pestel -analysis-emirates-airline/> [Accessed 13 March 2022]. Rahman, M., 2021. Emirates SWOT – a SWOT analysis of Emirates airline. [online] howandwhat . Available at: <https:// howandwhat.net /emirates-swot-swot-analysis-emirates-airline/> [Accessed 14 March 2022]. Singh, J. (2019) Emirates Becomes First International Airline To Use Biometric Boarding On US Bound Flights, available at: https:// simpleflying.com /emirates-us-bound-biometric-boarding [Accessed 13 March 2022]. SWOT & PESTLE.com (2022). Emirates Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.c o m. [online] Available at: https:// www.swotandpestle.com /emirates/ [Accessed 13 Mar, 2022]. The Emirates Group (2020) Emirates Group Announces 2019-20 results, available at: https:// www.emirates.com /media- centre /emirates-group-announces-2019-20-results [Accessed 13 March 2022]..