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NURUL AQILAH BINTI MOHD ARIF 2020983741.
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TITLE. INTRODUCTION TO STRATEGIC COMMUNICATION PLANNING.
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Kerri Nickerson. Director of Grantee. State Initiative SPRC.
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Systematically planned Tied with overall strategies Clearly defined audiences Well defined objectives Call-To-Action Pretest Evaluate.
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SYSTEMATICALLY PLANNED. Plan the context and message Who to influence? What to do? What to say? How to reach goals?.
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TIED TO OVERALL STRATEGY. They know what is happening. Ex: resources and campaign.
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Who the audience are and what are their objectives!!.
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WELL DEFINED OBJECTIVES. What do we hope people will do after seeing the communication materials?.
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CALL-TO-ACTION. It will help the audience take small steps towards..
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PRETEST & EVALUATE. Test the material As a result, they can start the next phase.
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Got it all?.
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THANK YOU KERRI.