BIG DATA AND ARTIFICIAL INTELLIGENCE

[Virtual Presenter] HI MY NAME IS CHANDNI AND MY TOPIC IS BIG DATA AND A I ON SPOTIFY.

[Audio] IN THIS VIDEO MY TOPIC DISCUSSION AGENDA ARE : Introduction Significance of Big Data and AI in the big data age Use of Big Data and AI in Spotify. Competitors of Spotify Future Improvement of Big Data and AI in Spotify. Conclusion References.

[Audio] AI and big data technologies are being used more frequently to handle complex, mixed, high-resolution environmental data and generate findings more rapidly and precisely. (Li, Victor. et al. 2021). Utilizing big data, artificial intelligence, and more advanced learning algorithms, AI technology is quickly affecting established businesses (Zhu, Changcheng. 2022). Spotify uses algorithms to identify possibly copyrighted content uploaded by users. These technologies assist in protecting the authenticity of the platform's content and defending the rights of musicians and copyright holders.. ..

[Audio] Significance of Big Data and AI in the big data age According to the study of (Popovič et al. 2018), big data may help a modern corporate business correctly organise its huge organisational data and create an ideal framework to use it more effectively. As information technology evolves, applications utilising artificial intelligence (AI) and machine learning are being employed in every part of life (Xia, Yang. 2023).As a result, big data has reportedly helped businesses run more efficiently, improve customer service, and develop personalised marketing efforts that could eventually lead to more sales and profits. The use of artificial intelligence, on the other hand, has been discovered to enable a company's personnel to carry out vital tasks that are impractical for technologies. Thus, there has been a significant rise overall efficiency..

[Audio] Use of Big Data and AI in Spotify. Big Data and AI work together to examine IoT data gathered from sensors and provide us with extremely accurate information about consumer behaviour that aids in the analysis of trends and patterns in purchases by consumers (Hallur, et al. 2021). High-tech companies have started to take notice of artificial intelligence (AI) applications as they become more widely used. These companies use AI applications to address new social, technological, and environmental concerns. The ability to analyses large amounts of data has become more crucial in AI application processes (Chen, Chi-hsiang. 2023). Big data and AI are used by Spotify to examine user preferences, listening patterns, and musical metadata. This makes it possible to create curated playlists, personalize suggestions, and manage content effectively. The platform makes use of data-driven insights to improve music discovery and give its users a personalized streaming experience..

[Audio] NOW I AM GOING TO DISCUSSE Competitors of Spotify. For a business to survive, competitors' behaviours that are competitive must be recognized (Sharapova, N. 2023). Competitors of Spotify utilizing big data and AI in music streaming include Apple Music, Amazon Music, Deezer, YouTube Music, and Tidal. These platforms leverage data analysis and machine learning algorithms to deliver personalized recommendations, curated playlists, and enhanced user experiences. Spotify stands out from its competitors with its intuitive user experience, extensive music library, accurate recommendations, social integration, podcast offerings, wide device compatibility, and the availability of both free and premium subscription options with the help of big data and AI..

[Audio] Future Improvement of Big Data and AI in Spotify. As per the study of Hosseini et al., (2020), Artificial Intelligence (AI) has been found to be significant for allowing a business firm such as Spotify to evaluate the available or possible culture and its impact on the company. On the other hand, Sarwono et al. (2020) Big Data would be significant for Spotify to consider the available data set as a strategic asset of the company and accordingly make the most effective decisions regarding promoting inclusive and diverse culture. In the future, Spotify can further enhance the integration of big data and AI by utilising advanced machine learning techniques for more precise and customised recommendation, enhancing data analytics capabilities for better user insights, and integrating AI-powered voice assistants for seamless voice-controlled music streaming..

[Audio] AT THE END I AM CONCLUDING THIS VIDEO. According to the statement of Adaileh and Alshawawreh (2021), Artificial Intelligence (AI) has been found to revolutionize digital marketing campaigns launched by online business firms such as Spotify. It is now capable of auto-detecting both likes and dislikes of a particular user to further recommend the most desired services. It can be concluded that in the big data age, AI-driven leadership can be found significant by Spotify to provide better customer service and optimize its operational capability to some major extent. Big data would be significant for the company to collect regular feedback from the consumers and provide excellent customer services. It has been revealed how Spotify plans to provide music fans more options to discover their favorite songs, engage with artists, and enhance Spotify selections (Ingle, S. 2021). It can be concluded that in the big data age, AI-driven leadership can be found significant by Spotify to provide better customer service, and optimise its operational capability to some major extent. Visionary data would be significant for the company to collect regular feedback from the consumers and provide excellent customer services..

Popovič , A., Hackney, R., Tassabehji , R. and Castelli , M., 2018. The impact of big data analytics on firms’ high value business performance. Information Systems Frontiers , 20 , pp.209-222. Apasrawirote , D., Yawised , K. and Muneesawang , P., 2022. Digital marketing capability: the mystery of business capabilities. Marketing Intelligence & Planning . Adaileh , M. and Alshawawreh , A., 2021. Measuring digital transformation impact in Jordan: A proposed framework. Journal of Innovations in Digital Marketing , 2 (1), pp.15-28. Hosseini , S.H., Hajipour , E., Kaffashpoor , A. and Darikandeh , A., 2020. The mediating effect of organizational culture in the relationship of leadership style with organizational learning. Journal of human Behavior in the social environment , 30 (3), pp.279-288. Sarwono , J., Jusuf , D.I. and Sumarto , S., 2020, February. The Roles of Visionary Leadership and Organization Culture Toward the Response of Changes in Higher Education Institution (Survey at International Women University). In 3rd International Conference on Research of Educational Administration and Management (ICREAM 2019) (pp. 189-196). Atlantis Press..