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[Audio] Good morning everyone. Mobile usage has increased significantly during the COVID-19 pandemic, presenting both challenge and opportunities for businesses. We will be discussing the different trends and how mobile usage has impacted different industries. Stay tuned to learn how this new landscape of mobile usage can inform strategic marketing plans..
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[Audio] Despite a downturn in app downloads overall, mobile video ad spending saw an uptick across various industries, with retail spending the most with a monthly average of $23.7 million. Finance and food & beverage lagged behind, however food & beverage saw a 6X increase in its video ad budget. Shopping, gaming, and food & drink all saw increases in their advertising expenses of 62%, 30%, and 65% respectively. Youtube remains the king of video ad publishers, making up the majority of the publisher’s share of voice..