STARLINK SOMALIA: Business & Enterprise Internet Solutions.
[Audio] Our target market includes large enterprises and corporates, oil, gas, and mining companies, agricultural exporters and logistics firms, banks, microfinance institutions, and fintechs, telecom companies, and more. These businesses require reliable and high-speed internet connectivity to operate efficiently and stay competitive. Our solution provides them with the necessary infrastructure to achieve their goals..
[Audio] Our exclusive focus is on enterprise customers, with a commitment to deploying 1000 devices annually. This targeted approach enables us to tailor our solutions to meet the unique needs of businesses, thereby providing them with a competitive edge. We offer superior technology and a dedicated Nairobi ground facility, which ensures low latency of 56 milliseconds for seamless communication and data transfer..
[Audio] Our target markets include large enterprises and corporates across various sectors such as oil, gas, and mining, agricultural exports and logistics, banks, microfinance institutions, and fintechs, as well as telecom companies seeking to provide backhaul services in remote zones. We also focus on secondary markets in Somalia and East Africa, targeting rural small and medium-sized enterprises, rural internet cafes, shops, wholesalers, small agribusinesses, mobile money agents, micro-retailers, and digital entrepreneurs. This primary market offers significant opportunities for growth and expansion.
[Audio] Our revenue streams consist of installation services, where our team of experts will professionally set up your equipment, ensuring seamless connectivity. We also offer hardware sales with a 15% discount for our valued resellers. Moreover, our subscription packages come with a 5% discount, providing you with flexible and cost-effective solutions tailored to your business needs..
[Audio] Our business enterprise packages cater to various needs of Somali businesses by providing flexible and scalable solutions. We offer three tiers of service, accommodating small, medium, and large-scale operations. The packages ensure seamless communication and collaboration, featuring unlimited standard data and priority data allocation. Whether it's a small home office or a large enterprise, we have a package tailored to meet their unique requirements..
Financial Projections. Initial entry with 1,000 subscribers, growing 75% in Year 2 and 50% in Year 3. Hardware sales margin of 15% with annual operational cost increase of 25%..
[Audio] By not partnering with Starlink, Somtel risks losing its first-mover advantage in the market. Starlink's enterprise-focused model will launch 90 days after April 2025 licensing, giving competitors an opportunity to capitalize on Somtel's delay. Somtel stands to lose significant revenue by missing out on the 15% hardware discount, 5% subscription margin, and installation revenue. In fact, Somtel has already lost one contract to Stalink due to this missed opportunity. Competitors may use Starlink to attack Somtel's weak coverage areas, putting the company's brand reputation at risk. By not partnering with Starlink, Somtel also risks appearing outdated or disconnected from global innovation, potentially damaging its brand perception..
[Audio] By partnering with Starlink, we can unlock new revenue streams through hardware margin, subscription margin, and installation services, which creates high-margin upsell potential, allowing us to grow our business and increase profitability. Furthermore, by targeting key industries such as oil, gas, logistics, and banks, we can expand our enterprise market reach and provide them with low-latency, high-throughput connectivity. Additionally, we can use Starlink to backhaul telecom towers in hard-to-reach areas, expanding our rural network coverage and increasing our customer base. By signing this partnership, we can boost our brand reputation and establish ourselves as a leader in the industry..
[Audio] By partnering with international organizations, we demonstrate our commitment to innovation and progress. This opens doors to new opportunities for collaboration, driving regional expansion and growth across East Africa. Furthermore, this partnership showcases our forward-thinking leadership, instilling confidence among investors and stakeholders alike. By leveraging these benefits, we can strengthen our brand perception, solidifying our position as a leader in the industry..
[Audio] We should not opt for no reseller contract because it would lead to substantial revenue loss and a negative impact on our brand's reputation. Furthermore, we would miss out on opportunities in the rural market, allowing our competitors to capitalize on this gap. In contrast, partnering with regional resellers would generate new income streams, foster enterprise growth, offer rural backhaul services, and enhance our brand's image. The benefits clearly outweigh the risks, making this option the most suitable choice for our business strategy..
[Audio] STARLINK SOMALIA's Business and Enterprise Internet Solutions aim to bring superior satellite internet technology to Somali enterprises with competitive pricing and local support from SOMTEL. The implementation timeline involves completing necessary licensing, partnerships, and operational setup before launching services. The pre-launch phase focuses on initial marketing efforts to reach out to potential enterprise customers, showcasing the benefits of internet solutions and establishing a strong customer base. In the growth phase, the company expands services geographically and emphasizes developing and serving business customers, tapping into new markets and providing services to a wider range of customers. Throughout the implementation timeline, the focus remains on providing the best internet solutions for Somali enterprises, bringing cutting-edge technology and reliable support to customers..
[Audio] We will launch a marketing campaign to promote our enterprise solutions to Somali businesses. The campaign will involve signing a Service Order for 1000 kits, finalizing the payment structure with Synergy, securing necessary licenses from the Somali government, completing due diligence forms, and agreeing to the reseller terms of service. Additionally, we will establish our operational infrastructure in Q2 2025, ensuring reliable and efficient business-grade internet services for our customers..
[Audio] As we conclude our discussion, it is essential to emphasize the significance of fulfilling the Starlink Partnership Requirements. These requirements guarantee that all partners conform to the same standards and protocols, ensuring a smooth experience for both parties. By executing the Non-Disclosure Agreement, completing the due diligence form, signing the terms, obtaining the license in Somalia, signing the service order, and making the invoice payment, we can establish a solid foundation for our partnership. This will enable us to deliver superior satellite internet technology to Somali enterprises with competitive pricing and local support..