تحديد نقاط الضعف والقوة والفرص والتحديات

1 Social Media Project Student name: Mohamed khalfan Al Ali ID : U22201324.

2 Social Media Marketing Plan Digital or electronic marketing has achieved great popularity recently. This prompted everyone to think about how to use this type of marketing to achieve more sales, which made everyone think about electronic marketing and its importance.

3 The project - plan Grocery (supermarket) is an Emirati company specializing in selling home supplies and personal needs online. Its headquarters is in Dubai, and it has branches in Ajman and Sharjah..

4 objectives and goals  Providing an easy online home shopping experience at the best prices.  Achieving an increase in sales volume.  Achieve large financial profits.  Increase brand awareness.  Expansion and spread within markets..

5 Our audience and publics Based on our target markets, we have identified our typical customers:  The primary segment: women and housewives - aged between 25-65 years, seeking to save time and facilitate the shopping process using the Internet.  Sub-segment: Young people between the ages of 16 and 35, female or male, for those who want quick shopping and prefer to use phone applications to shop online..

6 the content The supermarket provides all grocery products, including meat, poultry, fish, frozen foods, canned foods, fruits and vegetables, and household products such as electrical appliances, and provides our customers’ basic home shopping needs..

7 action plan Purchases are delivered via safe vehicles equipped with the necessary tools to keep food products safe and fresh. There is a customer service team ready to solve any problems that may occur and receive feedback from customers..

8 Marketing channels Websites and applications The most prominent social media platforms that help us reach the largest possible number of target audiences Facebook - Twitter - Snapchat - Instagram - Talabat application.

Facebook Instagram Twitter.

10 Measure progress  Achieving interaction with social media channels in an integrated manner, which makes the marketing plan capable of achieving the greatest degree of interaction and success.  The process of selecting marketing channels is based on the great popularity with which they interact..

11 grow & improve Develop an integrated plan for publishing on social media platforms. Whether publishing is done daily, weekly, or monthly, in order to ensure growth and continuity in light of strong competition.