Name: Destination Ontario
Uploaded: 2022-07-20
Duration: 15 min 15 s
Description: Destination Ontario. By Arsh Malhotra(301238757) Shania Mavis Fegan 301202314) Supinderdeepk singh, (301232598) Monty (301253488).

Destination Ontario. By Arsh Malhotra(301238757) Shania Mavis Fegan 301202314) Supinderdeepk singh, (301232598) Monty (301253488). 

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By  Arsh Malhotra(301238757) Shania Mavis Fegan 301202314) Supinderdeepk singh, (301232598) Monty (301253488)

Audio Recording Jul 20, 2022 at 11:53:46 AM. Destination Ontario. 

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Destination Ontario is the DMO of Ontario it was launched in 1999 by the Ontario Government and industrialists  Destination Ontario role is to promote Ontario to the whole world it provides a lot of useful information about Ontario and even provides information on special things of Ontario  It has helped Ontario to market it domestically and even to the whole world

Audio Recording Jul 20, 2022 at 11:53:46 AM

Audio Recording Jul 20, 2022 at 11:57:19 AM. SWOT Of Destination Ontario. 

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S trength   Ontario have a very diverse and unique attractions.  Visiting Friends and Relatives (VFR) is a very good strength of Ontario. Canada is close to America which makes it easy for trade as less duty is charged.  Support for the Entrepreneur of Canada.

Audio Recording Jul 20, 2022 at 11:57:19 AM

Audio Recording Jul 20, 2022 at 12:03:45 PM. W eaknesses Local Transportation is weak in Ontario There is not a well-established Destination Image to the whole world The fluctuation of Canada Doller price Less winter events and attraction O pportunities Winter tourism can be a big opportunities International and Canada market changes Self guided tours can also be a very big opportunity for Canada New emerging trend of immigration. 

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W eaknesses   Local Transportation is weak in Ontario  There is not a well-established Destination Image to the whole world  The fluctuation of Canada Doller price  Less winter events and attraction  O pportunities  Winter tourism can be a big opportunities  International and Canada market changes  Self guided tours can also be a very big opportunity for Canada    New emerging trend of immigration

Audio Recording Jul 20, 2022 at 12:03:45 PM

Audio Recording Jul 20, 2022 at 12:10:44 PM. T hreats Climate change is the biggest threat to Ontario No name of parent company of Ontario. Doller price connection with oil Small business are closing because of low Doller price Ways Destination Ontario represent Ontario ADS TV commercia Brochures Social Media. 

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T hreats  Climate change is the biggest threat to Ontario No name of parent company of Ontario. Doller price connection with oil  Small business are closing because of low Doller price  Ways Destination Ontario represent Ontario  ADS TV commercia Brochures  Social Media

Audio Recording Jul 20, 2022 at 12:10:44 PM

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Digital Strategy. The Authority will take to improve and streamline the customer experience and access to services. Will encourage users of online services, including clients, employees, and members, by creating, enhancing, and promoting self-serve options. Engagement strategy A strategy for increasing customer satisfaction through more beneficial contacts with them is known as a customer engagement strategy. allowing visitors to serve as brand ambassadors by posting videos and reviews on our social channels.. 

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The Authority will take to improve and streamline the customer experience and access to services. Will encourage users of online services, including clients, employees, and members, by creating, enhancing, and promoting self-serve options. Engagement strategy A strategy for increasing customer satisfaction through more beneficial contacts with them is known as a customer engagement strategy. allowing visitors to serve as brand ambassadors by posting videos and reviews on our social channels.

Digital Strategy. Digital advocacy is the use of technology to reach out to, educate, and organize a group of individuals who are interested in a certain topic or cause. Physical presence at the destination will help close recognition of the place and starting the live video would encourage people to visit more. The moment when a consumer responds to a marketing message and takes the required action refers to convert strategy. Opening the direct messages and focusing on the demands and what piece of information they need or what are their interests.​. 

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Digital advocacy is the use of technology to reach out to, educate, and organize a group of individuals who are interested in a certain topic or cause.  Physical presence at the destination will help close recognition of the place and starting the live video would encourage people to visit more.  The moment when a consumer responds to a marketing message and takes the required action refers to convert strategy.  Opening the direct messages and focusing on the demands and what piece of information they need or what are their interests.​

Clarification about target. How to target audience. 

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Target Audience (digital segment). Inspire your audience with visuals. 

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Audio Recording 19 Jul 2022, 6:25:46 PM. How to measure the metrics?. 

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What is in the Handbook for Sustainable Tourism Practitioners The Essential Toolbox annaspenceley

Use click-through rates, email sign-ups, video completion, and brochure downloads. This does not let you know who has downloaded or viewed the content but the high-level engagement ratings you receive to create better content.  Digital displays are always a great way to drive awareness to the general public, both locals and tourists. Assigning a company to help you with your website visits, clicks, and likes on social media & assist how you can improve on it.  Performing thorough research and study on the local and international market will help bring in more tourists to the country, as well as improve following, likes & shares on social media .

Audio Recording 19 Jul 2022, 6:28:38 PM. Facebook PMO. 

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The tactics of using Facebook PMO have a diverse and most extensive reach compared to other social media platforms. If we must measure these tactics, we can consider the following: Businesses have a better opportunity to share posts than people, as it prioritizes their posts over others.  Newer posts receive a higher reach compared to older ones.  Visual content with a higher engagement continues forever.  Facebook has been following a trend where unpaid ads receive fewer views, where people must spend at least something on their ad and increase the relevancy of followers and posts people can see. This has been going on for the past five years or more.  The higher engagement with a group of people, person, or page, the more posts or videos they will see.  One should maintain a good posting frequency, as Facebook is decreasing the actual reach of business posts. As a business, you must understand how many followers, timings for posting, what posts most interest the audience, etc.  It’s always best to stay engaged with your audience. For instance, if someone comments with ’great picture,’ take the time to address the compliment or complaint so people know you are active and you can find a better reach faster.  Focus on excellent visual content like bringing in local influencers or travel bloggers or take the time to explore the city and share your content.  During the summer, Facebook removes its analytics, but others such as follower counts, post scheduling information, reach, and engagement is still available.

Audio Recording 19 Jul 2022, 6:29:45 PM. Facebook Vs Instagram Ads Which Works Better for Travel Marketing. 

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Facebook Vs Instagram Ads Which Works Better for Travel Marketing

One should be we seems tempting, but running through the manager allows you to set your budget and make it affordable for the business.  Facebook/Instagram Linked Accounts allow businesses to reshare their posts or stories between both platforms.  Businesses on Instagram can boost their ads separately with just a tap. They can decide what type of audience their business best reaches by adjusting the target audience, setting a budget that can be changed from time to time, tracking ad  ll  versed in using the Ads Manager, as sometimes the ‘boost post’ option performances for the week or month, building many campaigns with the ads manager, and the use of the ads formats available on the platform .

Destination Ontario

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