Chapter 1 What Is Business Strategy?

Strategic Management. Chapter 1 What is Business Strategy Chapter 2 Analysis of the External Environment O/T Chapter 3 Internal Analysis S/T CA Chapter 4 Cost Advantage Chapter 5 Differentiation Advantage.

Strategic Management. Chapter 6 Corporate Strategy Chapter 7 Vertical Integration & Outsourcing Chapter 8 Strategic Alliances Chapter 9 International Strategies Chapter 10 Innovative Strategies.

Strategic Management. Chapter 11 Competitive Strategy & Sustainability Chapter 12 Implementing Strategy Chapter 13 Corporate Governance & Ethics Chapter 14 Strategy & Society SEP Let’s Go....

Chapter 1 What Is Business Strategy?.

Learning Objectives. Define business strategy, including the importance of competitive advantage, the four key strategic choices, and the strategic management process. Summarize the company’s mission and external & internal analysis. Discuss how strategies are formulated and implemented. Explain who is responsible for, and who benefits from, good business strategy..

Presentation Outline. What Is Business Strategy? What Information and Analysis Guides Strategy Formulation? How Are Strategies Formulated? Who Is Responsible for Business Strategy?.

Strategy at Apple. [image].

What Is Business Strategy?. To gain and sustain competitive advantage For example >>> bring hidden strengths against the weaknesses of enemies at the point of attack. Unique value >>> won’t easy to imitate.

De Beers. [image].

Strategic Management Process. Four Key Strategic Choices; ประกอบไปด้วย Which markets will the company pursue? What unique value does the company offer? What resources and capabilities are required? How will the company capture value and sustain a competitive advantage over time?.

How Are Strategies Formulated?. Corporate Business unit Functional.

Strategies Vehicles. Diversification Acquisition Alliances Vertical Integration International Expansion.

Strategy Implementation. Functional Strategies Organization’s structure (McKinsey 7S).

Who Is Responsible for Business Strategy?. Capital market stakeholders Product market stakeholders Organizational stakeholders Community stakeholders.

Q & A Session.