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Adequate Infosoft.

Digital Marketing Plane. SEO On Page SMM Social Connectivity User Engagement SEM PPC Management SEO Off Page.

SEO (Search Engine Optimization ) ON Page Optimization OFF Page Optimization SMM (Social Media Marketing ) Social Sites (Facebook, Twitter, LinkedIn, etc ) Social Page Creation & Promotion Ads Management (Traffic & Analysis) SEM (Search Engine Marketing) AdWords setup Landing Page Creation & Connectivity Campaign Management.

Strength Complete Meta tags Scope of Work UI and Clicks Opportunities Keyword Research & Analysis No Broken Links All On page file (Site Map, Robots, URL Mobile Friendly Link management can be improved a lot Few online verification pending Individual websites No Indian content on YouTube Social Media and Blogging can be more active. Content Strategy Technical SEO and Platform Architecture Link Development.

SEO is the process of improving the visibility of a Website on organic ("natural" or un-paid) Search Engine Result Pages (Google, Yahoo & Bing) by incorporating search engine friendly elements into a Website. SEO based on two points: a). ON Page Optimization b). OFF Page Optimization.

On Page :- On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc..

On Page Optimization for Website. k eeping a track of white label SEO and all latest Google algorithms updates like Google Panda, Penguin and Hummingbird. We’ll do following things for you: On Page Activity Includes: Optimizing Title Tags & Meta Tags Robots.txt Optimization Site Directory Structure & Navigation H1 / H2 Tag Optimization Image Optimization Anchor Tag Optimization URL Mapping URL Rewriting Existing Content Optimization.

Off Page Optimization for Website. OFF Page Activity includes : Keyword Research & Analysis “No follow” Links check Social Bookmarking Article Submission & Bookmarking Gust Blogging Listing the Website service in Google Merchant & Bing Blog Commenting Etc..

Phase 1 Key word analysis report Phase 2 PR News Submissions in Education portals Phase 3 Premium Guest-Post on Education Portals Competitive Analysis Report of Ranking Colleges Website On-Page Status Report Creating A/c’s on all education submission portals TG Analysis on all social media Platform High PR Social Bookmarking TG Analysis & Focus on Education Blogs High PR Education Directories Submission E-Books & PDF presentations. Competitive Link Audit Content Optimization Slide share presentation of school latest updates and education updates..

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Search Engine Marketing ( SEM). Our SEM P r oce s s.

Strategies. The PPC strategy is to develop and manage campaigns using targeted keywords and placements to drive qualified and relevant traffic to your website to increase profitability. During our engagement, the paid media team will analyse historical PPC campaign data and identify successions to develop more effective campaign architecture within Google AdWords and Bing AdCenter to maximize results and efficiency..

St r a t egies… For Keyword. As data is collected and core metrics trend positive, our search management platform will be identifying more granular trends (locations, time of day, day of week) and adjust bid prices accordingly..

Displ a y Ad v ertising s. Combines Search and Display Advertising to will Boost the overall conversion numbers as well as display Advertising helps in Branding, View-through conversions, Target Audience by interests..

abstract. Banner ads are image-based advertisements that often appear in the side, top, and bottom sections of websites. They can range widely in terms of size, design, and function. You'll typically find them in all sorts of news-based websites, blogs, and specialized web communities. Many websites brokerage their ad space with ad exchanges such as Google's Display Network, or you can buy the ad space in the same manner you'd buy an ad on a newspaper..

Google Display Ads are a form of contextual banner ads used in the Google Display Network, Google’s collection of network sites that agree to host display ads. The Google Display Network also includes Google properties such as YouTube, Gmail, Blogger, etc. Google Display ads can be text, images, and even video based. To serve online ads on the Google Display Network, you need to start by using Google AdWords ..

Gmail ads in Google’s online email service are contextual ads that are generated by an automated process that scans a user’s emails to discover interests and topics that are relevant to the user. If a user is writing and receiving many emails about air conditioners, that user may see ads about air conditions appear within the Gmail client..

YouTube Advertising :- Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results..

St r a t egies . ... Quality Score : We know that Quality Score has a direct correlation on your PPC success. By optimizing your Quality Scores, you’ll be setting yourself up for higher return on investment (ROI). That’s because higher Quality Scores correlate with lower cost per conversion & we will try to improve the quality score by analyzing Pre Click & Post Click activities..

You Tubé SMO e in.

SMO. Social Media Optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event..

Organic Social Media By Facebook. Increase Facebook Like 2 composite posts a day Cross link with other platforms Interaction with fans Rating and review Create engagement by offering contests/quiz/events Link to blog Boost engagement on sectors where interaction is the most Link to videos/blogs/images/links.

Organic Social M edia – BY Twitter. Increase Followers Following different real estate developers 3-4 tweets a day Interaction with followers Compostion : tips/ products/ real estate news/ offers Scale engagement by tweeting about all blogs/links/videos/ images.

Organic social media By Linkedin. Populate the linkedin page with all the products Build the community and add relevant/ prospective connections Link to twitter/fb/blog/website Singular post a day Create a group Identify other similar groups and post actively in discussions.

Organic Social Media – Google Plus. Populate the google+ page with all the products Build the community and add relevant/ prospective connections in circles Link to twitter/fb/blog/website Trying to enter niche circles Optimize for SEO 2 posts per day Addition of +1 button Share engaging content, videos, images, and relevant links Comment on posts Create and promote upcoming events.

Organic social media - Pinterest. Synchronizing of boards Adding pinners Adding pin it button An image a day Repining images of value to customers/brand Crosslinking to other platforms Pinning of videos Growing the community by following other pinners.

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