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SEASONAL TRENDS. SS 22.
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A couple of chairs and an umbrella on a beach Description automatically generated with low confidence.
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01 | NO COMMUTE. A person sitting on a chair Description automatically generated.
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DRIVERS FLEXIBILITY AND CREATIVITY ARE ESSENTIAL FOR ADAPTING TO NEW WAYS OF LIVING IN A CONSTRAINED ‘’NEW’’ ENVIRONMENT / CONNECTIVITY AND ADAPTABILITY / FIND NEW WAYS OF WORKING AND TO INTERACT WITH OTHERS / SHIFTING COMMUTING HABITS MINDSET COMFORT & WELL BEING / CONNECT TO ONESELF TO ONE´S EMOTIONS AND TO OTHERS / PAY MORE ATTENTION TO OUR SURROUNDINGS AND SHARPEN OUR SENSES / DO BETTER WITH LESS DESIGNERS AURELEE / ISSEY MIYAKE PLISSE / WOOYOUNGMI / ACNE STUDIOS / TOO GOOD / PLAN C / LACOST / AC9 WORLD / HOMMEGIRLS / JIL SANDER / RUSTHEBRAND / 1064 STUDIO ARTISTS SPACE10 / ANDRÉS REISINGER / SELGASCANO / MARCEL WANDER.
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A person sitting on a chair Description automatically generated.
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01 | NO COMMUTE | PRINT & PATTERN. A person wearing a neck tie Description automatically generated.
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01 | NO COMMUTE | EARLY ADOPTERS. @ MM_MENGMAO Meng Mao is a fashion stylist living in Paris. She is also an Instagram , Youtube & Weibo content creator with distinct style. 72K.
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abstract. abstract. A person standing next to a tree Description automatically generated.
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DRIVERS RURAL NATURAL SUSTAINABLE LIVING / FOLK AND ARTY DIY AESTHETICS / CREATIVE REPAIRING MINDSET BOHEMIAN FREE SPIRIT / CIRCULAR LIVING / CAREFUL ABOUT NATURAL RESOURCES / URGE TO SCALE DOWN / SHARING AND PASSING DOWN KNOW HOW DESIGNERS BODE / ISABEL MARANT / THE ELDER STATESMAN / ENGINEERED GARMENTS / MARGARET HOWELL / VALENTINO RESORT 21 / KAPITAL / DAVID HART / ERDEM / SIMONE ROCHA ARTISTS KERRY JAMES MARSHALL / TYLER MITCHEL / TIM WALKER / ADRIAN VESCOVI / MONSIEUR PLANT MAGAZINES SPANISH GQ STORES MADE IN MADRID.
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A picture containing tree person outdoor toy Description automatically generated.
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02 | HARMONY | PRINT & PATTERN. RENEWED TIE DYES HERBARIUM AND FOLIAGE PRINTS NATURAL DYED PRINTS DELICATE EMBROIDERIES CURATED PATCHWORK VINTAGE INSPIRED COTTAGE CHECKS BANDANA PAISLEYS HANDLOOMED STRIPES AND CHECKS.
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02| HARMONY | EARLY ADOPTERS. @HODANYOUSUF Yousuf is a professional model and influencer . She has a lot of looks with that perfect balance between pretty and bold . 112K.
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03 | SUNSET CLUB. A large room Description automatically generated.
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Daisy Shirt 1. Daisy Shirt 1. PLAYGIRL MAGAZINE. PALACE X MOSCHINO.
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03 | SUNSET CLUB | COLOUR. A POLYCHROME COLOURCARD FILLED WITH EXPRESSIVE SHADES SET IN OFFBEAT PAIRINGS, IN PRINTS, STRIPES AND COLOURBLOCKS. MAKE SURE ACCESSORIES GETS AN EXTRA SPLASH OF COLOUR..
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03| SUNSET CLUB | PRINT & PATTERN. CAREFREE PRINTS IN EXPRESSIVE COLOURS RENEW THROWBACK TROPICALS AND RETRO FLORALS DIGITAL AND FANTASY THEMED RESORT PRINTS EXPRESSIVE SURREAL ANIMAL SKINS ULTRA SATURATED AND DIGITAL PALM PRINTS STRONG STATEMENTS.
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@AVAMAX Ava Max is a pop music artist living in the US. She’s often compared to Lady Gaga for her eccentric stage persona and outlandish outfits. 1.8M.
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A hand holding a water bottle on a beach Description automatically generated.
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DRIVERS ANTI INDUSTRIAL VALUES / LOCAL AND HANDCRAFTED / REPURPOSED CRAFTING / WORKING WITH NATURAL AND LONGLASTING MATERIAL MINDSET LONGING TO LIVE A SIMPLE LIFE WHERE THE BEACH PROVIDE WHAT YOU NEED / A NO WASTE MENTALITY DESIGNERS NANUSHKA / CORTANA / LE KASHA 1918 / JACQUEMUS / PAULA MENDOZA JEWELLRY / VALENTINO / LUNA DEL PILAAR / DIOR / BOTTEGA VENETA / FENDI SS 21 / UNGARO SS 21 / AMBUSH SS 21 / ERMENGILDO ZEGNA SS 21 / AJABENG MUSIC ARTISTS NOGA EREZ / MAE MULLER / KALI CLAIRE ARTISTS TAURUS / KALI CLAIRE / CAMILLE ROUSSEAU / STUDIO EO / ANILA QUAYYUM AGHA ARCHITECTURE YVES SAINT LAURENT MUSEUM MARRAKECH.
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04 |VACAY | COLOUR. LIGHT NEUTRALS INSPIRED BY SAND AND SUNSETS, WITH ACCENTS EITHER RICH AND PIGMENTED, OR TONED DOWN..
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04 | VACAY | PRINT & PATTERN. ELEGANT AND SOMBRE PRINTS STRIPES IN FOCUS REFINED HERITAGE CHECKS RENEWED ARABESQUE OR PLAIN PAISLEYS GENTLE TOUCH OF SEVENTIES RETRO BOLD AND ORNAMENTAL GEOMETRICS.
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@SHEERVANITYSONIA SONIA THIAM from Bangalore, India, is a blogger and Youtuber who first graduated as a medical doctor. Now she works full time sharing a wide range of fashion tips and she just launched her own fashion brand, PERNOI. 290 K.
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THANK YOU!. ANY QUESTIONS? PLEASE CONTACT US BY MAIL AT: FASHION.INTELLIGENCE@HM.COM.