The characteristics of any Retail Format Retail Format - Speciality Stores

The characteristics of any Retail Format Retail Format - Speciality Stores.

What is a Speciality Store?. Includes offering a narrow product line but a wide assortment. It focuses on specific product category Examples – Sports goods store, furniture store, bookstores, pharmacy , furniture stores..

Characteristics of Speciality Stores.. Knowledgeable staff available. They compete with other types of retailers. It sells only selective items of one particular brand It specializes in a particular product..

Decathlon : Sports For All – All For Sports. It is a French sporting goods retailer . It was founded in 1976. It has over 1709 stores in nearly 300 cities and 60 countries . It is the largest sporting goods retailer in the world. It develops its own products under the flagship brand “ Oxylane ”..

Locations in India. SPORT FOR ALL • ALL FOR SPORT.

Mission. Make the pleasure and benefits of sports accessible to all. To produce and sell under the brand. Sell high quality sporting products under one roof. .. Prices so low that maximum people can afford them. ..

Marketing Mix of Decathlon. Product Sports clothing Price Affordable price Place 1709 stores worldwide. Promotion It promotes itself as an innovative brand. Sports footwear Sports accessories Maintains low price with good quality products Over 60 countries . Also have a website for online purchasing. It uses the R&D to cater to consumer needs. Sports goods.

Conclusion. Decathlon’s success is a direct result of its detailed pricing and marketing strategies. The brand is able to outperform its own goal to double its growth. It has secured its price perception as the best value-for-money sports retailer over the world..

"Thank You".