Thesis Proposal

[Virtual Presenter] Good morning everyone, We are here today to discuss the important topic of digital marketing's impact on consumer buying behaviour in Finland. We will consider a proposal for research in this area, submitted by student Md. Hamim Rahman. This research is intended to further our knowledge of how digital marketing affects consumer behaviour. Let's begin by hearing more about the proposed project..

[Audio] My thesis proposal presents my research topic - exploring the Impact of Digital Marketing on Consumer Buying Behaviour. My research objectives are to study the different forms of digital marketing, to examine how it affects consumer buying behaviour, and to understand the reasons behind it. My research promises to provide insights into the effectiveness of digital marketing and enable businesses to better understand, and therefore target, consumer buying behaviour..

[Audio] This presentation explores the influence of digital marketing on consumer behavior in Finland. Digital technology has changed the marketing industry significantly, and its effects can be observed in the changes of how consumers work. My research study will investigate how this technology has impacted consumer buying behavior and decision-making processes in Finland. The aim is to uncover the various effects that digital marketing has had on customers in Finland, and the implications for the marketing industry as a whole..

[Audio] This slide is about the research objectives of Md. Hamim Rahman's thesis proposal on International Business Management. The study focuses on digital marketing and its effects on consumer choices. We will explore the various digital marketing channels and their influence on consumer awareness, how social media affects consumer preferences and decision-making, and the impact of digital marketing on impulse buying behavior. Moreover, the factors that moderate or mediate the connection between digital marketing efforts and consumer choices will be determined. With this data, more effective and appropriate digital marketing techniques can be developed..

[Audio] I will be exploring the theoretical framework of my research proposal, focusing on digital marketing and its components, consumer behaviour, online engagement, and the impact of digital marketing on consumer behaviour. I seek to comprehend and forecast the intricate connections between digital marketing techniques and consumer buying decisions by integrating theories..

[Audio] For my thesis proposal, I will be utilizing a qualitative research method. This method involves the techniques, approaches, and procedures used to gather, analyze, interpret, and draw conclusions from data. Additionally, a research design will be created to outline the overall plan for the study, determining the structure of the study and specifying data collection methods..

[Audio] I will be discussing the sampling techniques I will use for my thesis. As my sample, I will select the population of Helsinki, Finland and then select a case company like Giganti or Tokmani depending on data access. This will enable me to observe the behavior of a certain portion of the population, permitting me to assemble more precise data. Additionally, it will permit me to contrast the data accumulated from the two different companies, which will give me a deeper understanding of their distinct views and policies in the business domain. This will eventually enable me to form more useful conclusions for my thesis..

[Audio] I will be talking about the two components of the thesis proposal: data analysis and result. After gathering the data, I will apply thematic analysis to gain valuable insights. The result will showcase my findings from the data analysis, which will focus on the influence of digital marketing on consumer buying behaviour..

[Audio] Md. Hamim Rahman's thesis proposal focuses on the discussion and conclusion. In the discussion section, he will explain the answer to his research question and summarize all his arguments. He will also explain how the theoretical framework relates to the study findings. The conclusion will cover the aims of the thesis, as well as any important findings and recommendations..

Thank you.