REPORT ON THE IMPLEMENTATION OF A HOME CONNECT COMMUNICATION CAMPAIGN

REPORT ON THE IMPLEMENTATION OF A HOME CONNECT COMMUNICATION CAMPAIGN.

Communication activities. • Conducting a National Representative Survey on the Attitudes of Bulgarians towards Smart Appliances • Press conference to present the results of the survey • Organizing an online event “Forbes Live: Are we ready for a smart home?” • Participation in the conference of Investor Media Group “Investor 20” • Publications and interviews • Campaign for corporate social responsibility - donation campaign "Home connect - the good connects us" for the benefit of socially vulnerable groups.

Sociological study “ Attitudes towards buying smart appliances and online shopping ”.

Press conference. The sociological study was presented on a special press conference. After the event we distributed a press release with the main conclusions of the survey on the attitudes of Bulgarians towards smart devices. Press release: 1 pcs. Media materials: 22 pcs. Reached audience: Over 700,000 people.

PARTICIPATION IN FORUMS. Event: Forbes Live: Are we ready for a smart home?.

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PARTICIPATION IN FORUMS. Event: Forbes Live: Are we ready for a smart home? Participants: 207 people.

PARTICIPATION IN FORUMS. Event: Investor Media Group Conference “Investor 20” Discussion panel: Business and technology transformation - The development of smart technologies The Investor 20 event was attended by leading experts and analysts in some of the most important sectors - green economy, online commerce, business transformation..

PARTICIPATION IN FORUMS. Event: Investor Media Group Conference “Investor 20”.

Publications and interviews. Review of the discussion "Are we ready for a smart home?“, Forbes.

Interview with eng. Ivaylo Rashev in the section "Faces of Business“, Investor.bg.

Interview of eng. Ivaylo Rashev in the show Update on Bloomberg TV.

Interview of eng. Ivaylo Rashev in the specialized edition "The first in business" of Manager magazine.

Publication in the online edition with female audience az-jenata.bg with Bosch tips for excellent results in baking.

Publication in online media Dnes.bg about the Home Connect application.

Corporate Social Responsibility Campaign: Donate Campaign "Home Connect - Good Connects Us" for the Benefit of Socially Vulnerable Groups.

Campaign partner. The Social Assistance Agency responded to Bosch household appliances call and became a partner in the campaign. It was the guarantor of the donations to reach the really needy social institutions through the Regional Directorates for Social Assistance in the municipalities in the country. 42 regional directorates for social assistance and social institutions have stated their readiness to participate in the campaign..

S tart of the campaign. The campaign started sending a press release to the media Media materials: 5 pcs. Reached audience: About 120,000 people.

Banner campaign. o „Home Connect "pomo c"p/a" "H 0 uJ6 C ouu6-CC.

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Novini.bg 52 000 impressions. zNovini.bg V136paHu HOBuHu (162) Eutrapwn "3rnuga npoM0quß - 30 AB. 3a npogageua 3eMR Otue 9 kepm8u Ha kop0Ha8upyca g MomaHcko CaHumapka e cpeg 3apa3eHume c 0HaBupyc B xackoBcko c9gnw9bF9 6 cb6a '-3b916unuJ6 c C'" Suauec Cepu03eH PbCm Ha 3a60nenurne om guaftm eogt.nuno AHmu8akCbPCku Haznacu Ha 300 gywu Ha geH ce mecmBam awnurnena B M0HmaHa 300 dhmn a6u W6CuJB9uJ '9 Woy W BHAeo 3al_uO 8 KbpgkanuOckO geuama yqam npucbcmBeH0 u mecm08e? Pa3xogume B 610gkema Ha AOO kbM kpa* Ha okmoMBpu 2021 Z. ca C 864 MAH. AB. n08ege cnpRMO nnaHa nepuoga BoöHama no nbmuuema H03a *epmBa uO upwnrrfgun npc•wnM 3apagu cmpoek Ha HOB Bpa.aHcko ceno eodouboeoa covo 39b9dn cwb06* "9.

Woman.bg 52 000 impressions. omanog Bpaönu I-Cynop u Mpuna 111eüK Ha poeuanmu•cua pagxoOKa: 3aeÖH0 au ca? 16 IDE'?) GO bpaa.'m Kym.p Ilpnua Llleüx npe;utanvtKa.xa cayxone, "e 0T'Hono ca pasXOSKAaT p•bKa g auzepR ,qea. "3rnexaa.xa u:acx.MB". AereT0 nbK He 6eme c Koero ouze noeeqe noacn.•l" eayxoeere, ge arrsop•br MoaeNT gepORTHO ca Ha o o cbot-t-tg• „Home Connect Hu cap*".

Donations of new appliances under the campaign "Home connect - the good connects us" for the benefit of socially vulnerable groups.

The good comes back. As a result of the donation campaign, Bosch received thank-you cards and letters. Some of the institutions announced the donation on their own websites..

The result in numbers. Events – 2 Reached audience by events – 28 450 people Press releases – 2 Media materials – 34 Reached audience by media – Over 1,1 million people Reached audience through banners – 204 000 people Reached audience trough partnership with the Social Assistance Agency – all municipalities in Bulgaria.