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Prepared By: Simangele Khanyile 220028047 		Zinhle Shezi 221041970 		Samkelo Gama 201605733 		Phumuzile Mahlangu 216011304

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• We are exposed to branding and advertising like never before. • Our social media has risen at a wide rate. • Time spend on device increases daily and our attention spans have decreased, resulting in consumers being exposed to approximately 10,000 brand messages daily. Given the amount of time people spend on social media, the ways that brands are using it to sell to people are becoming more rooted in the real world and in real time.

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• Real-time marketing is an advertising technique that employs an up-to-date approach to treat consumers individually, based on their preferences and behaviour at a specific time and place.  The key concept is to find the best deal for each customer.  As a result, promotional campaigns are not prepared and created in advance, but rather crafted and carried out when communicating with the customer (Casino International, 2019).

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There are Six Cases of Real Time Marketing

Reactive
Planned
• Location-based
• Brand Event
• Predictive Analytics
• Anticipated Event
Proactive
• Customer Interaction
• Breaking News
Unplanned

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Brand Event -  Brand launches, conferences, and media and customer-facing events can all be planned ahead of time, including content planning, pre-approvals, media and channel plans, hashtags, artistic elements, editorial calendars, and so on. Staff is available to make announcements and respond to expected social media posts during these activities . 2. Anticipated Event-  Advertisers and sponsors (brands) use this "locked and ready" strategy in advance of big events that aren't of their making, such as the Super Bowl and award shows

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3. Location/Object Based - Location based advertising can integrate mobile advertising with Location based services. It has become popular strategy in marketing communication that uses location-tracking technology in mobile networks to aim at consumers with a specified location on their smartphones (Gu, 2015:25). 4. Predictive Analytic Based -  Predictive analytics is another small but rapidly increasing field of triggered real time marketing. For a long time, Amazon has been using predictive data to show consumers reviews based on their search and purchasing history (Lieb et al., 2015:6). Customer Interaction Breaking News

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5. Customer Interaction - . When using technology that systematically enables you to know about consumer interactions by social means and then respond in seconds, the use of digital tool to help a marketing strategy in real time. Marketing experts  incorporate  that the responsiveness should not be limited to social media but also in real-time chat on company’s website to keep up with customers in order to find them what they expect from one channel to the next. 6. Breaking News - This is also the most unpredictable, demanding, and difficult form of RTM brand to deal with. Advance planning is almost impossible, and breaking news isn't always good news, so a high level of awareness is needed ( Lieb  et al., 2015:7).

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BROADC
ASTED
EVENT
Event: Superbowl 2013 Final Power
Shortage
YOU STILL
Needless to say more

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Real-time marketing in the real world
TOMS AND ZUMIEZ'S IN-STORE STYLE
YOUR SOLE EVENT
THE FURROW

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John Deere had to be the first king of content marketing. The Furrow, the company’s magazine was founded in 1895 and is still very popular today. It has often emphasized teaching farmers how to be more efficient, this has contributed to John Deere’s remarkable brand loyalty and confidence. So fast forward to the present day. Although the internet can be the most popular medium for advertisement, there are still plenty of excellent examples to be found in the real world (like The Furrow) promotions to consider; 1.

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Toms and zumiez’s in-store style your sole event

The way in-store are performed is evolving as a result of content marketing. Since an estimated 72 percent of participants would share their experience with six or more people, the aim should be to generate a meaningful experience. When Toms, a shoe manufacturer, and Zumiez, a niche clothing store, teamed up for a campaign, they took care of this. Both labels held in-store activities around the country where customers could collaborate with local designers to create their own shoe. The utility it provided to consumers is why this performed so well. It was undoubtedly a coupon, but rather than just providing discounts, the two businesses provided consumers with a compelling excuse to visit the shop. They have got to take part in a group project. The goal is simple: make sure consumers have a fun time when they are in the shop. This is the only way to ensure that a good relationship with consumers is developed. It’s plain to see why Toms was priced at $625 million in a 2014 transaction thanks to clever content marketing ideas like this (just eight years after launching).

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T utorials are one of the most effective types of video content, according to marketing experts. Whole Foods is one business that has discovered how this applies to the offline world. Many of the grocery retailer’s stores around the country host the Healthy Eating Workshop. Shoppers benefit from these lifestyle-focused lessons because they show them how to eat well using store-bought ingredients, snacks, and recipes. Whole Foods has grown to become a global supermarket store.

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Dynamic
• Benefits of Dynamic content;
• Increased Relevancy
• Personalized experience
CZI

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Better shopping experiences are created by dynamic content. Your site’s conversions and AOV will rise as a result of more specific deals, connections, and suggestions. A web page or email part that changes are known as dynamic content. Changes are usually triggered by user signals such as in-session actions, user data, and user characteristics (Serrano, 2020).  Benefits of Dynamic Content ·           Increased Relevancy: Customers make snap decisions on the website in less than a second. It is critical to present related deals in order to reduce bounce rates and increase conversions. ·           Personalized Experience: Dynamic content, like relevancy, helps you to personalize your impressions. This increases sales while still increasing confidence. ·           Fast: Personalization technologies will now load diverse content easily and smoothly. To make quick webpages, you don’t have to focus on static content (think Google, Wiki, etc).

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Customized Content
• Categories such as;
• Location
• Interest
• Behaviour
CUSTOMIZE
CUSTOMIZED

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.  Site personalization (or customization, depending on your preference) is a technique for delivering meaningful content focused on viewer desires and motivations using visitor data. It can be as simple as a strongly personalized call to action or as complex as a rotating landing page focused on regional or business segments. It’s a user-experience shortcut that integrates the audience with the facts they need more easily, increasing the likelihood of the lead being converted

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Content personalization can take many forms, but it all boils down to audience segmentation. Typically, advertisers can narrow down their audience segmentation by using categories such as: ·           Location: If your speciality is apparel, you may want to include various styles of material to visitors from Florida and Alaska. Although gathering locational data has become simpler, long-term commitments often need clarification. For example, Groupon requires you to confirm your position as soon as you access the site in order to have precise geo-targeted offers. ·           Interest: If the material caters to a variety of markets, niches, or general preferences, determining the visitor’s top-level motivation necessitates an understanding of the category’s objectives. Collecting this data might necessitate asking for it on the landing page- or, in certain fortunate situations, obtaining it from social sign-in data. ·           Behaviour: In the past, how has the user dealt with your website? Real-time behavioural evidence is constantly changing. Past history is used to provide personalized email content. Revolving web material, on the other hand, may revolve around timely data collection, which raises the question, “What do you want the visitor to see next?”

Real-Time Marketing

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