Design Thinking

[Audio] Design Thinking Preparing graduates for the real working world.

[Audio] Design Thinking is a way of thinking and working that helps us to define and solve problems. It is a non-linear, iterative and human-centred process that helps us to reframe problems as opportunities..

[Audio] " Design thinking aims to improve students' empathy, their comfort with ambiguity and their ability to resolve conflicting ideas through solutions that are stronger than individual ideas. – Someone Famous.

[Audio] A prime example of this is UberEats's Walkabout Program, where designers observe cities in which the company operates. Some elements they inspect are food culture, cuisine, infrastructure, delivery processes, and transportation. One of the innovations that came from their immersive research is the driver app, which focuses on delivery partners' pain points around parking in highly populated urban areas. To address this, the driver app provides step-by-step directions from restaurant to customer to ensure smoother delivery processes..

[Audio] Consider the Big Picture In the example above, it's easy to say the solutions are obvious. Yet, try taking a step back to reflect on how each company thought about its customer base's perspective and recognized where to employ empathy..

[Audio] Think Through Alternative Solutions This is a useful exercise you can do with the examples above. Consider the problem each company faced and think through alternative solutions each could have tried. This can enable you to practice both empathy and ideation..

[Audio] Research Each Company's Competitors Another helpful exercise is to look at each company's competitors. Did those competitors have similar problems? Did they find similar solutions? How would you compete? Remember to walk through the four design thinking phases..

[Audio] In this way Design Thinking Helps us by using the steps: 1. to empathise 2. define 3 ideate 4. prototype and 5 test.

Bibliographical references. https://blogs.lse.ac.uk/businessreview https://theconversation.com/.

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