Name: PowerPoint Presentation
Uploaded: 2022-04-28
Duration: 2 min 14 s
Description: The product life cycle is the course of the life of a product. It begins when the product is in development and ends after the product has been removed from the market ..

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The product life cycle is the course of the life of a product. It begins when the product is in development and ends after the product has been removed from the market .. 

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The product life cycle is the course of the life of a product. It begins when the product is in development and ends after the product has been removed from the market .

Introduction I Gro•.vth Maturity Decline. STAGES OF PLC. 

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Introduction I Gro•.vth
Maturity
Decline

INTRODUCTION STAGE. INTRODUCTION OF PRODUCT INTO MARKET. 

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Costs are very high Slow sales volume to start Little or no competition Demand has to be created Customers have to be prompted to try the product Makes little money at this stage

Costs reduced due to economies of sales Sales volume increases significantly Profitability begins to rise Public awareness increases Competition begins to increase with a few new players in establishing market Increase competition leads to price decreases. 

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Costs  reduced due to economies of sales Sales  volume  increases significantly Profitability begins to rise Public awareness increases Competition begins to increase with a       few new players in establishing market Increase competition leads to price       decreases

Costs are decreased as a result of production volume increased Sales volume peaks Increases in competitors entering the market Prices tend to drop to the proliferation of competing products Brand differentiation and feature diversification is emphasized to maintain or increase market share Industrial profits go down. 

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Costs are decreased as a result of production       volume increased Sales volume peaks Increases in competitors entering the       market Prices tend to drop to the proliferation       of competing products Brand differentiation and feature diversification is emphasized        to maintain or increase market share Industrial profits go down

Costs become counter- optimal Sales volume decline Prices, profitability diminish Profit becomes more a challenge of production/ distribution efficiency than increased sales.. 

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Costs become counter- optimal Sales volume decline Prices, profitability diminish Profit becomes more a challenge of      production/ distribution efficiency than        increased sales.

Typewriters A classic example of the scope of the product life cycle is the typewriter.. 

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Typewriters A  classic example of the scope of the product life cycle is the typewriter.

1. Introduced  in the late 19th century, typewriters  grew in popularity as  a technology that improved the ease and efficiency of  writing. 2. However , new electronic technologies like computers, laptops, and even smartphones replaced typewriters quickly once they were introduced, causing typewriter demand and revenues to drop off.  3. Overtaken  by the likes of companies like Microsoft ( MSFT ) -  Get Microsoft Corporation Report , typewriters are at the very tail end of their decline phase, with minimal (if existent) sales and drastically decreased demand.

A ll products have a life cycle, many of the most successful ones are able to maintain the mature stage of the life cycle for many years before any eventual decline.. 

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A ll  products have a life cycle, many of the most successful ones are able to maintain the mature stage of the life cycle for many years before any eventual decline.

THANK YOU. Asst. Prof. Rashmi M Trinity First Grade College, Vijayanagar , Mysuru.. 

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Asst. Prof.  Rashmi  M Trinity First Grade College, Vijayanagar , Mysuru.

PowerPoint Presentation

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 1. Introduced  in the late 19th century, typewriters  grew in popularity as  a technology that improved the ease and efficiency of  writing. 2. However , new electronic technologies like computers, laptops, and even smartphones replaced typewriters quickly once they were introduced, causing typewriter demand and revenues to drop off.  3. Overtaken  by the likes of companies like Microsoft ( MSFT ) -  Get Microsoft Corporation Report , typewriters are at the very tail end of their decline phase, with minimal (if existent) sales and drastically decreased demand.

PowerPoint Presentation

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