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RETENCIÖN + ENGAGEMENT Secciön 1: Retenciön 10 mås importante Clase 1: La retenciön separa a los mejores GROWTA ROCKSTAR.
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[Audio] Welcome to the second module, which focuses on retention and engagement. We begin this course by discussing how Growth Wins, times have changed, and we need a different approach..
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[Audio] This new approach is about building a growth system that generates a sustainable, repeatable, and systematic growth engine..
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[Audio] But let's delve deeper into this question. What sets leaders in a category apart from the competition?.
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[Audio] If we create a chart about the social media market, where we place the company's value on the Y-axis and the retention percentage on the X-axis, we will find that Twitter would be located at the bottom left. Its retention is 33%, with a valuation of 47 billion dollars..
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[Audio] Then we have Snapchat, with a similar retention of 42%, and a valuation of 94 billion dollars..
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[Audio] And the standout company is Facebook, with an impressive retention of 92%, and a valuation of 767 billion dollars..