2021 BUSINESS PROPOSAL. ONE STOP ORGANIC MART. OMART APP.
SUSTAINABLE DEVELOPMENT GOAL. Zero Hunger We ensure the security of food and make sure all citizens of Malaysia are away from malnutrition. Organic Mart will donate 5% of our profits to a Non-Profits Organisation in Malaysia. No Poverty Organic Mart work with small-scale farmers and Small Medium Enterprise (SME) in Malaysia. We provide basic practical workplace skills and job opportunities to low-income families to increase their income and decrease the poverty rate. In addition, we are working with local authorities to provide organic food to all food banks in Malaysia..
Icon Description automatically generated. ´The primary goal for preparing a business proposal is to determine the company’s financial needs, document the marketing plan, and position our business to deal with this challenging world. With this proposal, we can see how much investment is needed at each stage of the business life cycle. A good business proposal will also help the founders to manage our business more effectively and give confidence to other investors to fund our company..
ABOUT US. Icon Description automatically generated.
Icon Description automatically generated. OWNER PROFILE.
Icon Description automatically generated. COMPANY PROFILE.
CURRENT SITUATION. Nowadays, all people are concerned and worried about their health and safety due to this severe Covid-19 pandemic. As a result, they are reluctant to go shopping and buy some daily necessities, especially in crowded places like small markets. Thus, our business thrives to provide convenient ways for these people to let them able to purchase organic and fresh vegetables and fruits without going out from home..
OBJECTIVE. Enable customers to enjoy the freshest vegetables and fruits with just a few clicks on smart devices at home. Provide contactless shopping to reduce the risk of getting Covid-19. Improve quality and convenience of life. Help local farmers and improve the agriculture sector. Contribute to the community. Provide faster, effective, and efficient services..
SERVICE AREA. Whole Malaysia (East and West). Icon Description automatically generated.
PRODUCTS. The main product sold by Organic Mart is organic vegetables and fruits. These organic vegetables and fruits supply from the Agape Organic Enterprise. Our organic vegetables are up to 65 choices while organic fruits are up to 43 choices. The choice of organic vegetables such as mushrooms, carrots, and cucumbers. The choice of organic fruits such as apple, banana, and grape. We also provided various types of organic vegetable bundles such as Fresh bundle, Basic bundle, and Essential bundle. For example, Basic Bundles are a combination of carrots, broccoli, tomato, eggplant, and potatoes. In addition, our company provides different types of organic fruit bundles such as Organic Fruit Bundle 1, Bundle 2, and Bundle 3. For instance, Organic Fruit Bundle 1 is a combination of apple, orange, dragon fruit, and lemon. Our company expects the demand for our organic vegetables and fruits to be very high because of the pandemic Covid-19..
The price range of organic vegetables is between RM3 to RM70. For example, the price of cucumber in 500g is RM 3.90..
The price range of organic fruits is between RM5 to RM 80. For example, the price of a banana in 1kg is RM 5.90..
The main service provided by Organic Mart is a home delivery service, which is very fast within 3 working days. Our company chooses fast delivery to ensure the products received by customers are in fresh condition. In addition, Organic Mart offers two types of promotions which are normal package and special promotions. The normal package is free shipping with a minimum spend of RM60 while the special promotion is free shipping with a minimum spend of RM45. This special promotion is only available on public holidays and festivals..
PAYMENT METHOD. Once the products are added to the shopping cart, customers only need to make an online payment and wait for a few days to receive it..
MARKETING STRATEGY. Our targeted group of customers will be that householders who hope to enjoy the fresh organic vegetables and fruits without going out during this situation..
i . Organic Mart's Website. Up to 108 vegetables and fruits can be chosen by customers. A technique is provided where customers can repurchase by using the payment information needed that has been entered by the user previously as our system will auto-record every customer's information..
ii. OMART APP. Available in App Store & Google Play Store Customers who downloaded this app will be given 20% off for their first purchase. Download it now ! http://mobincube.mobi/ETWE7N.
Customers will be protected by Shopee guarantees where they can get their refund if not satisfied with our product's quality or courier services..
iv. Instagram. Graphical user interface application Description automatically generated.
BUSINESS RISK ECONOMIC RISK SECURITY AND FRAUD RISK TRANSPORTATION DELAY OR DAMAGE FINANCIAL RISK COMPETITION RISK.
ECONOMIC RISK Organic mart will face this risk because the market fluctuates and the economy of our country is always change. In these few years, Covid-19 has caused severe damage to our country’s economy and it can also influence the operation of our company. This is negative changes are bad for the economy, which leads to reducing the sales of our company. So, our company is focused on the change or trend of the economy to predict the potential identify and plan for the economic downturn..
SECURITY AND FRAUD RISK As the system of Organic Mart’s website is auto record and save every customer information, so our company attaches great importance to security and fraud risks. Nowadays, most of the customers use online and mobile channels to purchase something at the same time they must share personal data on that website. This is an opportunity given to the hacker to hack our customer's information. To improve Organic Mart reputation and trusty, our company has the technical savvy to prevent this type of risk. Also, our company prepares different security solutions and fraud detection tools to avoid potential risks..
TRANSPORTATION DELAY OR DAMAGE Another risk of Organic Mart is transportation delay or product damage. If the transportation is delayed, customers will be extremely dissatisfied with our transportation services. Similarly, if our products are damaged during transportation, customers will not continue to support our company's products. Therefore, this risk can cause customers attrition in our company. Especially during the period of Covid-19, many products have been forced to delay delivery, causing the products to be damaged before they reach the customer. Our company will check the product and ensure that nothing can cause our shipping delay before shipment..
FINANCIAL RISK Financial risk is the possibility of losing money on the business. Competition improves performance and motivation in the business. COMPETITION RISK Economic instability is one of the reasons that our company faces financial risk. Pandemic covid-19 causes a big impact on our business. Our company was unable to maintain the cash flow and the debt keep increasing. This will affect our company operation. Organic Mart competition with others in the same industry. Our company competition pricing, resources, and promotion. It is trying to increase the quality of our company’s services. Our company came out with marketing strategies and loyalty programs to avoid the shrinking customer base..
SWOT STRENGTH WEAKNESS OPPORTUNITIES THREATS. Icon Description automatically generated.
STRENGTH (S) Provide convenience to customers: Respond very quickly: Fast delivery services: Reasonable price of products: Consistent quality of products: Low capital requirements and low overheads: Clear marketing strategies : Technology-savvy: Strong management: we provide home delivery services we don’t have red tape and no need for higher management approval ensure customer can receive the item within 3 days we sell the freshest vegetables and fruits affordable for all customers we offer good value to customers varies strategies to expand and promote the business we have the right skills and intuitive knowledge to operate modern devices effectively we assembled a team that embraces different disciplines.
WEAKNESS (W) Staff: Lack of reputation: No physical store: Lack of funding: Lack of experiences: No customer base: small staff with a shallow skills base we haven’t established ourselves as the reputable seller in the organic products market yet customers could not physically see the products all start-up funds will come from loans and investors we don’t have wide experience in products and business know-how we don’t have the loyal and engaged customers yet.
OPPORTUNITIES (O) Growing consumer reluctance to download apps of this type THREATS (T) Data privacy and security : Advancement technology : Government program: Growing market: Research & Development (R & D): Status of recent COVID-19 cases: Economy slumps : Weather: Similar-sized competitors: Pests: Price fluctuation: Easier to promote and sells our products Local government provides incentives to local business The market area is huge and growing Developed new organic growing techniques Customers more prefer contactless shopping Stolen customer’s information by a hacker R educed spending power due to pandemic covid-19 A poor growing season will reduce the production There are competitors could knock us out of a market Pests will affect the freshness of vegetables and fruits Huge fluctuations in prices may occur Number of downloads :.
Employment Management Manage and coordinate business operation Monitoring and evaluating business activities Planning and making decisions to utilize resources efficiently in the business Finance Responsible to manage the company’s cash flow and ensuring there are enough funds available Marketing Plan and develop a marketing strategy Identify market trends, potential products, competitor activities, and target audience in the online market Logistics Organise shipping activities Manage warehouse operations.
Cost Summary. The following is an estimation cost for start-up our online business and profit we can earn within 1 month. All these numbers are just an estimation..
The table below shows the estimated revenue and profit in the first year :.
REVENUE (RM) January February March April May June July August September October November December 8000 8000 8500 9000 9500 11000 11500 11500 11500 12000 12500 13000 PROFIT (RM) January February March April May June July August September October November December 2850 2850 3325 3800 4275 5700 6175 6175 6175 6650 7125 7600.
- THANK YOU -. E d i t b y : Chiang Yan ( A 2 1 B E 0 0 4 0 ) Lau Xiao Ting ( A 2 1 B E 0 1 2 0 ) See Jia Min ( A 2 1 B E 0 3 0 4 ) Wong Fung Fung ( A 2 1 B E 0 3 5 3 ) Yuki Yew Yoke Kee ( A 2 1 B E 0 3 5 9 ).