Project 2: Presentation Lauren Davis Professor Robert Zornes Digital Media & Society 301 6384

[Audio] Hello class, Today I will be giving a presentation for the company LifeStraw..

[Audio] LifeStraw was founded in 1999 as a filtration straw to help eradicate the guinea worm larva and disease. In 2005 the company began the journey with the patented design of the water filter for humanitarian purposes. Its mission is to provide safe drinking water for ALL..

[Audio] LifeStraw has headquarters all over the world including Kenya, Switzerland, Vietnam, and India..

[Audio] LifeStraw uses a variety of social media platforms to educate, spread awareness, and connect with people across the globe. For example, the company spreads awareness about third-world countries who do not have access to safe drinking water due to climate change or environmental disasters..

[Audio] as a result of LifeStraw's use of digital media, the brand with the help of consumers were able to provide clean water for school children because every dollar that was made from a sale of a LifeStraw product was used..

Changes created by the use of digital media for LifeStraw has been for the positive. Through the company’s program, consumers were able to help fund enough money for school children to have safe drinking water with every LifeStraw product purchased in retail..

[Audio] LifeStraw was successful in accomplishing its objective because now the company offers the same safe water filtration system for home and outdoor use. The more popular the company becomes with the more fortunate, the mission of the brand will reach more people than ever before..

[Audio] One thing the company could do better to accomplish their objective would be more consistent with their engagement and posting on their digital media platforms. With the growing amount of younger individuals using social media, they could be a potential new consumer group for the company. All ages should know about the world outside of their own, to know about children that does not have access to clean drinking water..

[Audio] What I have learned about LifeStraw through my research is that the foundation this companies' foundation is built on something inspirational and beautiful. I believe that the company can experience more success if they become more engaged with the growing and fast-moving digital media. People of all ages should know about their mission. I will continue to do research into the brand and give insight. Also, do research in my own community of the less unfortunate. Thank you for listening to my presentation!.

References LifeStraw, (2022). LifeStraw mid year impact year report. https://lifestraw.com/blogs/news/lifestraw-mid-year-impact-report-2022 PR Newswire US, (2022). Amid war, humanitarian crises and ecological disasters, lifestraw offers a critical need: safe drinking water. http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bwh&AN=202203220900PR.NEWS.USPR.SF99092&site=eds-live&scope=site PR Newswire US, (2022). Peak series offers next-level filtration in the outdoors. http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bwh&AN=202203080900PR.NEWS.USPR.SF84566&site=eds-live&scope=site Redfield, P., (2016). Fluid technologies: The bush pump, the lifestraw and micro worlds of humanitarian design. http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edsjsr&AN=edsjsr.43829075&site=eds-live&scope=site.