Principles of Management

[Audio] Principles of Management VISION By: Kristian Ureta.

[Audio] Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. - Jack Welch, former CEO of General Electric.

[Audio] The vision comes from the leaders – it is how they express the future for the organization or its strategic direction. However, it must be practical and feasible while representing a challenge for the organization. The vision must also be shared by the members of the organization so that everyone clearly understands what the organization is striving to become. To create a vision for the organization top management should identify the key potential influences on the organization over the next ten years in terms of the economic, political, social and technological influences..

[Audio] What is a VISION? The board of directors needs to understand the importance of creating a thoughtful vision statement — it is at the heart of everything else they do. A vision statement is meant to be shared and proud of. The vision communicates your organization's value and commitment to achieving its goals. A long-term approach to business means that the company desires to serve like-minded customers. A vision statement caters to the characteristics and lifestyle of the customers they serve as well as the market conditions..

[Audio] Reasons for taking sufficient time to create a meaningful vision statement Provides a clear picture of the value your nonprofit gives to the community. Makes the contributions of your donors, staff, and volunteers more meaningful and inspires them. Helps attract and engage passionate, engaged people outside your regular networks. Clarifies the scope of your nonprofit's work. Stands as a public commitment to following through on achieving your nonprofit's goals..

[Audio] How to Write a Vision Statement In forming your vision statement, your board may want to consider the following questions: What is our nonprofit's true purpose? What do we hope our nonprofit can achieve? What are the core values that should be reflected in our vision statement? In what ways does the mission statement align with the core values of our nonprofit? How does the vision statement align with our nonprofit's culture? Will our strategic goals for the next 5-10 years enable our statement to come to fruition?.

[Audio] Characteristics of a quality vision statement Clear Concise Forward-thinking Broad Abstract Aligned with the nonprofit's mission, core values, and culture When creating your vision statement, avoid using jargon and make it inspiring..

[Audio] Creating a Compelling Vision Statement: Step-by-Step Assemble a Team — Get input from outside the team. Ask for ideas from the founders, staff, volunteers, donors, and members of the community. Be Clear on the Nonprofit's Purpose — Keep the nonprofit's purpose at the center of your work. Write it in large letters and display it in your team's work area. Create a Backward Roadmap — Start at your end goal of what you want to see and start working backward toward the present. Next, write out detailed steps that create a timeline that takes you from the current time to 5-10 years in the future. Make It Concise — While it's important to have an ambitious vision, the vision statement must be powerful, yet realistic. Narrow it down to a few sentences. Get Feedback and Revise — A vision statement typically sounds awesome to the work team, but the first draft does not always translate as proficiently to others. Get feedback from others, consider it carefully, and revise it as necessary..

[Audio] Examples of Vision Statements Avon — To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally. Tesla — To create the most compelling car company of the 21st century by driving the world's transition to electric vehicles. Meta (Facebook) — To bring the metaverse to life and help people connect, find communities, and grow businesses. Ford — To become the world's most trusted company, designing smart vehicles for a smart world. IBM — To be the world's most successful and important information technology company. Google — To provide access to the world's information in one click. IKEA — To create a better everyday life for the many people. LinkedIn — To create economic opportunity for every member of the global workforce. Sony — Using our unlimited passion for technology, content, and services to deliver groundbreaking new excitement and entertainment, as only Sony can..

[Audio] TED University — TED University aims to be inspiring and unique in providing a transforming and liberating educational experience; and produce knowledge and create solutions through interaction with the town and society. Harvard College — Harvard College sets the standard for residential liberal arts and sciences education. We have committed to creating and sustaining the conditions that enable all Harvard College students to experience an unparalleled educational journey that is intellectually, socially, and personally transformative. American Express — Provide the world's best customer experience every day. Coca-Cola — Our vision is to craft the brands and choice of drinks that people love, refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities, and our planet..

[Audio] Habakkuk 2:2-3 And the Lord answered me: "Write the vision; make it plain on tablets, so he may run who reads it." For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay..

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