Food and Beverage Industry

Food and Beverage Industry. A Market Analysis. MRKT 1199 INTRODUCTION TO MARKETING All TEAM 5 TEAM MEMBERS Dinsan Valavi Lee Kwan Ho Anton Lee Zainab Mustafa Jiaqi Chen Youhao Gong.

Steven Senne / AP Images Grewal (CDN), Marketing, 5ce.

Technoloøcal $orce•; Macro Mar-kef FORCES Social Cu)+ural.

Economic forces includes tax, GDP, import duty, inflation etc. which has a powerful effect on this industry..

Ethics. POLITICAL FORCES. Businesses and industries face restrictions from government and other official agencies..

CONSUMER BEHAVIOUR. WHAT IS THE FOOD AND BEVERAGE INDUSTRY? WHO ARE THE CONSUMERS IN THIS INDUSTRY?.

Behaviour: 1. Food Transparency 2. Move Towards Organic Products 3. Convenience Stores Popularity 4. Generation Z Impact on Food Trends.

Competition. Kraft Heinz Canada Peanut butter, condiments & KD Saputo Inc. Diary products such as milk, cheese and cream. McCain Foods Limited Frozen food including frozen potato products.

Market Share & Competition Research. Proposed Research: project regarding the sales situation of these top food and beverage companies' products in Canada. Compare the annual consumption of the most-welcome products manufactured by these companies in Canadian households..

[Audio] A value chain is a concept that entails the business activities conducted by a business, from the manufacturing part of the product to the delivery of the product to the consumers. Moreover, a value chain adds value to the raw materials that have been received until they become finished products taken to the consumers ( Tarver, 2021). Numerous companies are involved from manufacturing to the point where the products reach the consumers, as shown below..

[Audio] Upon receiving raw materials from trusted supplying companies, a beverage manufacturing company puts the materials obtained together to develop the final product. Before the commodities reach the market, it is always vital that they are tested to provide products that are within the desired quality and to maintain the same (" Beverage Industry Testing," 2022). Therefore, a product testing company is another type of company that is part of the value chain before the product reaches the consumers. While it may seem easy at first impression to transport beverages to the market, most beverage companies are advised to use or instead use logistics companies because of their experience in the field that ensures a feasible and smooth operation. Another type of company that plays a vital role in ensuring that the products reach the consumers are distribution and supplying companies. These companies aid in ensuring that the products reach the consumers wherever they are, something that cannot be done solely by the beverage manufacturing company. The consumers get the products from wholesalers and retailers who would have acquired the products from the distributors. Following the high demand for suppliers and distributors, some chains control the retail distribution chain, for instance, Walmart and Amazon ("Top 100 Retailers 2019," n.d.). All the companies mentioned before adding value to the products and make the products more usable..

ASSESSMENT. OPPORTUNITIES INNOVATION BUSY LIFESTYLES TECHNOLOGY.

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