PowerPoint Presentation

Beige rectangle. Colourway. Unveil the colourful vision.

OUR BIG IDEA. 2. This Photo by Unknown Author is licensed under CC BY-SA-NC.

3. Types of Colour Blindness. Different Types of Color Blindness with 35 Simulated Images.

Current market situation. 4. In 2023, a significant advancement in optical technology has been achieved with the launch of the Color Blind Lenses and Specs. This innovative product aims to aid individuals with color blindness, a condition affecting millions globally, in perceiving the world in its full range of colors. The Color Blind Lenses and Specs are the result of extensive research and are engineered to correct common types of color blindness, including deuteranomaly and protanomaly (forms of red-green color blindness), and tritanomaly (a form of blue-yellow color blindness). This is made possible through their unique color-filtering technology, which adjusts light before it reaches the eye and enhances color perception.

Product details. PRICE: 1.Soft lenses- staring from 199 rupee per pair, a diverse range of colors 2. Protanopia- starting from 2999 rupee 3. Deuteranopes- starting from 2999 rupee 4-Tritanopes- starting from 2999 rupee.

SWOT. 6. Strengths 1.Can help people with color blindness see colors more accurately. 2..Can be used in a variety of settings 3. Goggles for color blindness are relatively affordable compared to other treatments for color blindness, such as contact lenses or surgery. Are non-invasive. 4. Goggles for color blindness are a non-invasive treatment, which means they do not require any surgery or other procedures ...

7. STRATEGIES. 1.MARKETING MIX. Product 1.High-quality lenses and specs 2.Wide variety of styles and brands 3.Competitive prices 4.Excellent customer service Price 1.Competitive prices 2.Price promotions 3,Bundled pricing 4.Loyalty programs Place 1.Retail stores 2.Online store 3.Optical shops Promotion 1.Advertising 2.Public relations 3.Social media 4.Email marketing 5.Events and sponsorships.

8. 2. Marketing Objectives Increase brand awareness Generate leads Drive sales Build customer loyalty 3.Creative Marketing Ideas Partner with eye doctors to offer free eye exams and consultations Offer discounts to students, seniors, and military personnel Host events such as fashion shows and eye care seminars Create a blog to provide information about eye care and eyewear Partner with influencers to promote your products 4.Marketing Channels Online: Website, social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising Traditional: Print advertising, radio advertising, television advertising, billboards, direct mail Public relations: Press releases, media events, product placements, influencer marketing In-store: Point-of-sale (POS) displays, brochures, product demos, events.

Production strategies. 9. Design and development The first step is to design and develop a product that meets the needs of the target market Quality control It is important to have a quality control process in place to ensure that all products meet the company's standards This may involve inspecting products at various stages of the production process. Distribution The final step is to distribute the products to the target market This may involve working with retailers, online marketplaces, or directly with consumers. Prototyping Manufacturing This includes researching the different types of color blindness, as well as the needs and preferences of people with color blindness. Once a product design has been developed, it is important to create a prototype to test its effectiveness This can be done by working with a group of people with color blindness to get their feedback on the product. Once the prototype has been tested and approved, the product can be manufactured This involves setting up a production line and ensuring that the products are made to a high standard of quality..

10. Distributing channels. PRODUCTION. WAREHOUSE.

budgeting. 11. Income particular amount sales of specticles unit per year ₹ 50,000.00 per unit ₹ 500.00 per year sales ₹ 25,00,000.00 other income(grants or sponsorships) ₹ 25,0000.00 total income ₹ 2,800,500.00.

12. Income amount sales of specticles ₹ 5,000.00 ₹ 50.00 ₹ 2,50,000.00 ₹ 25,000.00 ₹ 2,75,000.00 Expenses amount research and development marekting and advertising salary and benefits rent and utilities office supplies and equipment manufacturing and production other expense(travel and legal fees) total expenses 50000 100000 150000 200000 250000 300000 350000 400000.

SALES FORECAST. 13. 3 YEAR SALES FORECAST. Beige rectangle.

[image] Group of people in a science lab working.

15. Advertisement. LOGO. Social media advertisement.

Advertisement. 16.

[image] Scientist looking at test tube. Thank you.