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. . The Women of Nike. Advertising and Sports. .
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. . Commercial Featured. Nike – Dream Crazier. https://youtu.be/zWfX5jeF6k4.
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. . 5 Notions. 1. Notion that women who cry are “emotional”.
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. . Notion #1. ➢ Women who cry are “emotional”. ➢ Viewed as dramatic or weak.
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. . Notion #2. ➢ Competing against men. ➢ Not on the same level as men.
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. . Notion #3. ➢ Equal pay for equal work. ➢ Pennies on the dollar.
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. . Notion #4. ➢ Women are argumentative and/or defensive.
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. . Notion #5. ➢ Exceptional women are genetically different and/or competing illegally.
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. . Representation of Women. ➢ Best possible light.
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. . Representation of Women of Color. ➢ Contributions to sports and women’s history.
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. . Representation of Men. ➢ Holding back progress of women.
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. . References. Cortese, Anthony J. (2016) Provocateur. Images of Women and Minorities in Advertising..