Marketing and Advertising plan promoting wellness for the aged population

[Virtual Presenter] Marketing and Advertising plan promoting wellness for the aged population By: Mandy Garrett.

[Audio] My Wellness Campain will help increase quality of life and decrease chronic illness for the aged population. My Goal will be to add new preventive care services including free fitness programs for the aged population in the community. Adding mental health services to support changes in living needs including free home safety checks. I will add free quarterly wellness clinics set up at the local markets where they shop to make visiting convient and help with insurance coverage questions and how to utilize discounts at the loal hospital with perscriptions that are for maintenance needs taken regularly like blood presure and diabetes medications..

[Audio] Wellness for The aged Population Our Community Hospital needs to prioritize increased wellness care for elderly patients because of the following identified in: Growth in Aging Population The aging population have chronic conditions Increased need for preventive care Increased need for fall prevention Increased need for mental health support 1.) According to Center for Aging Better (2020) "Our Community is experiencing a significant increase in elderly population due to improved healthcare and longer life expectancy. This demographic shift has created a greater demand for healthcare services tailored to the needs of the older adults." 2.) According to Center for Aging Better (2020) "Elderly patients often have higher occurrence of chronic conditions such as diabetes heart disease and arthritis. Providing increased wellness care can help manage and prevent these conditions and lead to better health outcomes and improved quality of life for our elderly patients." 3.) According to Center for Aging Better (2020) "Focusing on wellness care for our elderly patients allow healthcare providers to emphasize preventive measures such as vaccinations health screenings and health education. By addressing their issues early on their hospitalizations and emergency visits can be reduced." 4.) According to Center for Aging Better (2020) "Falls are a significant concern for elderly individuals and can lead to serious injuries and hospitalizations. By us implementing wellness programs that focus on fall prevention strategies such as exercise programs and home safety assessments our community hospital can reduce risk of falls and associated complications." 5.) According to Center for Aging Better (2020) "Older adults may face mental health challenges such as depression anxiety and cognitive decline. Our increased wellness care will include mental health screenings counseling services and support groups designed for the elderly will promote well being and reduce the risk of mental health crises.".

[Audio] Marketing Plan will include the following elements: Per Handley (2023) "Targeted Messaging Educational content Community Partnerships Personalized approach Testimonials / success stories Referral Programs Collaborative events / Online Presence" By implementing such a marketing strategy our community hospital can effectively raise awareness about the importance of wellness care for elderly patients attract their attention and encourage them to seek out the services provided by the hospital. Our objective will be to increase quality of life for the ever expanding aged population in the community by adding these new wellness services to our community hospital..

[Audio] How can I best define the aging population in my marketing plan and advertising campaign? Per A-A-R-P (n.d) "Focus on specific content that is related to the natural aging process. Offer services that focus on health concerns such as wellness programs heart disease arthritis diabetes congestive decline and other chronic conditions. Focus on lifestyle changes the older population will experience such as retirement downsizing homes and empty nest syndrome. The aging population values their independence focus on programs that will improve their quality of life. Communication preferences I will ensure the use of various communication options will ensure a broader reach. I will use marketing materials that will focus on insurance coverage and available discounts.".

[Audio] Advertising Campaign: (Your journey to wellness starts here: Discover our range of wellness programs from fitness and nutrition to mental well-being tailored to support your unique needs at every stage of life) Message I gathered after review of article by Tchounwou P B (2023) Promoting Healthy Behaviors in older Adults to Optimize Health. We will have a team meeting to collect ideas from our other shareholders to discuss out advertizing campaign but it must include the verbiage programs and well-being since our focus will be to do just that increase their well being and quality of life overall..

[Audio] When forming my advertising campaign to promote the importance of improved wellness care in aged adults I will consider Defining my target audience Conduct market research Set clear objectives Develop a marketing strategy Design a strong brand identity Build partnerships Measure and analyze Continuous improvement This Photo by Unknown author is licensed under CC BY-SA. I will keep in mind this task outline will change with the availability of certain resources as well as if my target audience changes in the future..

[Audio] To evaluate my marketing plan to increase wellness care services for the aged population I will use the following tools: Per Upswell Marketing (2021) "Measure website traffic patient feedback scores and patient retention rates Gather data such as patient surveys referral sources and intenal records. Analyze the collected data and compare it against metrics such as trends and patterns. Monitor online reputation from reviews and ratings related to our wellness care services. Evaluate (R-O-I--) by comparing the costs incurred with the outcomes achieved. Regularly reviewing and adjust the plan reallocating resources when needed." By following these steps I will be able to evaluate the performance of my marketing plan and make informed my marketing plan and make informed decisions to improve wellness care services for the aging population in my hospital..

[Audio] Timeline for the Stakeholders to see implementation of the Marketing Campaign In month one we will start with patient engagement and education of the wellness services that will be implemented. In Month two into the new wellness services we will condsider our milestones such as data collection and evaluation. In months 3-5 we will ensure we are collecting patients surveys and data from internal records. In month 6 ensure we are evaluating data such as ROI. This Photo by Unknown author is licensed under CC BY-SA. Balance is key in our plans implementation to ensure we are allowing enough time to make timely adjustments to maximize the impact of my wellness services for the aging population..

[Audio] To Show my marketing plan is a success I will utilize the following data and resources: Patient Metrics Financial Data Marketing Research Website / Social Media Analytics Referral Sources Internal Reports / Documentation Industry Benchmarks . Standards Per Karpenkova (2021) " Example of patient metrics is patient satisfaction scores related to wellness care." Per Karpenkova (2021) " Example of Financial data is return on investment (R-O-I--) for marketing expenditures." Per Karpenkova (2021) " Example of market research is assessment of the target audiences response to my marketing message and campaign." Per Karpenkova (2021) " Example of website and social media analytics is increased website traffic (likes shares and comments)" Per Karpenkova (2021) "Example of referral sources is referrals from healthcare professionals and other stakeholders." Per Karpenkova (2021) "Example of Internal reports is reports of implementation of wellness services." Per Karpenkova (2021) "Example of Industry benchmarks is compliance and regulatory requirements and industry best practices.".

[Audio] The future can impact my marketing plan by the following: Per Vyas (2024) "Ex. Of demographic shifts is changes like an increase in the number of older adults in our target market. Ex. Of technology advancements is wearable devices telemedicine and health monitoring tools. Ex. Of regulatory changes is compliance with new guidelines may require adjustments to our marketing messaging and processes. Ex. Of healthcare trend are increased demand for alternative approaches. Ex of economic factors is flucutatons in healthcare funding or changes in insurance. Ex. Of social factors is changes in perceptions around aging and wellness can influence my marketing plan." This Photo by Unknown author is licensed under CC BY..

[Audio] Key Takeaways The community hospital can be better at addressing the specific healthcare needs of this population with this plan in place This will aid in improving outcomes and enhancing the overall wellbeing of the community we serve. Also by utilizing data resources I can present a picture of my success that my marketing plan will have. By analyzing data regularly and communicating the findings to our stakeholders and continuously refining my stratagy based on gained insights I will make sure this will be successful. This Photo by Unknown author is licensed under CC BY-SA-NC..

[Audio] References: A-A-R-P (n.d). Want to Advertise to Seniors? Reach your Audience. aarp Handley R (2023 December 15). 14 Tips for Marketing to Seniors in 2024. Semrush Karpenkova A (2021 April 12). Wellness Marketing: 9 Easy and Actionable Strategies for 2022. joinative Tchounwou P B (2023 January 16). Promoting Healthy Behaviors in Older Adults to Optimize Health. nih Upswell Marketing (2021). Promote Your Wellness Practice / Wellness Marketing Experts. upswellmarketing Vyas R.(2024 March 22). How Will Healthcare Marketing Change in the Next Decade? linkedin.