Amul Fresh Products. Month : Mar’22 to May’22 Prayagraj FPO Retail Outlet Addition Drive.
Schematic Flow of New Milk Outlet Addition. Area wise-route wise recce of retail outlets ; open between 5 AM to 8 AM but not keeping milk. (Deployed Entire FPO sales team (2 FFRs + 5 PSMs)).
Activity Summary (11.03.2022 to 19.05.2022). Activity Summary (11.03.2022 to 19.05.2022 ) No . of outlets opened but not keeping Amul Milk 128 Outlets converted for Amul Milk 87 Kiosk activity done at no. of outlet 13 Branding done at no . of outlet 320 Volume added Cum. (Milk, in Ltr .) 900.
Product Wise Sales growth analysis (YOY basis). BTM Growth over LY Dahi Growth over LY Milk Growth over LY 2022-23 14.5 180% 10.8 165% 83.4 29% 2021-22 5.2 -9% 4.1 9% 64.6 12% 2020-21 5.7 -47% 3.7 -12% 57.5 -11% 2019-20 10.8 4.2 64.6 BTM Growth over 2019 Dahi Growth over 2019 Milk Growth over 2019 2022-23 14.5 34.3% 10.8 156% 83.4 29% 2019-20 10.8 4.2 64.6.
Schematic Flow of New Milk Outlet Addition. Area wise-route wise recce of retail outlets open between 5 AM to 8 AM but not keeping milk. (Deployed Entire FPO sales team (2 FFRs + 5 PSMs)).
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