Name: Morning Star. We are full-service airline. Location: Almaty city, Kazakhstan. Company located close to the major markets in the world, such as Russia, China and India. 

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卡通人物

低可信度描述已自动生成

Name: Morning Star. We are full-service airline

Location: Almaty city, Kazakhstan. Company located close to the major markets in the world, such as Russia, China and India

Strategy: to become one of the successful hub and spoke airlines in Middle Asia

Goal: to increase international transit passenger flow through Almaty.

Service route —international flights and domestic flights. 

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Service route —international flights and domestic flights

T arget  market is Russia, China and India. Travel purpose is business, leisure and VFR.

Our destinations are  USA, UK, China, Russia, India, Japan, Singapore, Turkey, Korea, Israel, Holland and North America

87.94%.. 17. 0.10 per km. $280,786,787.12. KPI by 2023 second quarter. 

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Overview of our strategies to pursue our goal: 1. Building the brand name. 

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Overview of our strategies to pursue our goal: 1. Building  the brand name

W e  will train our staff to offer high service level

We will always adapt to new changes and trends in the world. For example, integrating sustainability to our company(sustainable amenity kits)

We will offer modern  new aircrafts;  and entertainment  system will be applied to all aircrafts, so that passengers can have a rest watching a  favourite  movie while flying

Our passengers can choose   p re-selected  meals or customized  meals instead of standard meal

2. Marketing strategies. 01. Creation of frequent flyer program. 

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Provide useful content on the website, such as blog posts of the destinations, showing landmarks and giving guides, tips

Development of  the app, to encourage passengers to buy tickets from app by offering them discounts, to not to pay commission to online travel agencies

Create powerful ads, to build strong  visibility

Always  monitoring   the customer reviews and take into consideration them

Working in the social networks, such as Instagram, Facebook and •	Periodically use user generated content

• Extra charges for priority upgrade seats •	Extra charges for extra entertainment, such as Wi-Fi. 

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• 	 Extra charges for priority upgrade seats •	Extra charges for extra entertainment, such as  Wi-Fi

•	 We will increase fleet size and route network. •	We will enter alliances and offer code sharing flights to our passengers

4. To  increase international transit passenger flow

Morning Star. 卡通人物 低可信度描述已自动生成. Thank you for watching. 

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Reference. Sherali , Bae, K.-H., & Haouari , M. (2010). Integrated Airline Schedule Design and Fleet Assignment: Polyhedral Analysis and Benders' Decomposition Approach. INFORMS Journal on Computing , 22 (4), 500–513. https://doi.org/10.1287/ijoc.1090.0368. 

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Sherali , Bae, K.-H., &  Haouari , M. (2010). Integrated Airline Schedule Design and Fleet Assignment: Polyhedral Analysis and Benders' Decomposition Approach.  INFORMS Journal on Computing ,  22 (4), 500–513. https://doi.org/10.1287/ijoc.1090.0368

Bellizzi ,  dell'Olio , L., Eboli, L.,  Forciniti , C., &  Mazzulla , G. (2020). Passengers' expectations on airlines' services: Design of a stated preference survey and preliminary outcomes. Sustainability (Basel, Switzerland), 12(11), 4707. https://doi.org/10.3390/su12114707

Wang, Sun, H., Zhu, J., & Zhu, B. (2015). Optimization Model and Algorithm Design for Airline Fleet Planning in a  Multiairline  Competitive Environment. Mathematical Problems in Engineering, 2015, 1–13. https://doi.org/10.1155/2015/783917

Davendralingam , & Crossley, W. (2014). Robust Approach for Concurrent Aircraft Design and Airline Network Design. Journal of Aircraft, 51(6), 1773–1783. https://doi.org/10.2514/1.C032442

Boudia, Mohamed, S.,  Bondoux , N., &  Delahaye , T. (2021). Traveler centric airline offer design and optimization. Journal of Revenue and Pricing Management, 20(6), 634–645. https://doi.org/10.1057/s41272-021-00346-7

Wen, & Hsu, C.-I. (2006). Interactive  multiobjective  programming in airline network design for international airline code-share alliance. European Journal of Operational Research, 174(1), 404–426. https://doi.org/10.1016/j.ejor.2005.02.040

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