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Presentation on current creative messages in advertising

Student  Name- Harsh Bala ID-20019797 Date-02/08/2021

AXE
MAKES ALL THE WOMEN FLOCK...
AWA FROM YOU.

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This presentation will pick two creative messages.  This presentation will also determine the campaign's objectives and aim, as well as the target segment. In addition, this presentation will  further critically examine the theoretical concept  that underpins the creative message.

EFFECTIVE AND CREATIVE
ADVERTISING MESSAGES

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McDonald’s Seed Bombing Axe’s Emergency Add-On

Axe Deo, Scent Spray, परफ्यूम स्प्रे, इत्र स्प्रे - SS Enterprises, New  Delhi | ID: 20458720433

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Axe and McDonalds both create creative marketing messages which are centered on a unique center or powerhouse idea and communicate messages to the core demographic via superb design and implementation.

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Axe Axe, also known as Lynx is a brand of skin care products owned by Unilever and targeted at the younger male market. As of June 6, in the year of 1983, Axe was born in France ( axe.com, 2021) .  McDonald’s McDonald’s is a famous fast food chain and is known for its burgers and snacks. The company was founded in 1948 in San Bernardino, California by Maurice brothers ( corporate.mcdonalds.com, 2021) .

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A strategy to build brand recognition is to provide value towards customers by forming meaningful connections via creative advertising. Consumers are much more prone to respond to an advertisement when it is relatable to them or related to their preferences. Technology is by far the most crucial aspect when it comes to advertise a product, but without creativity, it is impossible to build meaningful relationships with clients.

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Target Market for  Axe’s Emergency Add-On

AXE's Emergency Add-On is aimed at men between the ages of 18 to 25 and  distributed in over 40 countries . Their such creative message is only to attract the male customers to purchase it. Majority of  Axe’s Emergency Add-On customers  are mainly middle as well as upper-middle economic class customers

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Low and middle income families are McDonald's main target market. Families might be attracted with nutritious meals and children can be attracted with toys.  People driving past will notice the golden arches of McDonald's along the roadside.

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Semiotic theory by Roland Barthes Saussure

Semiotics is a branch of linguistics that studies signs and their meanings Basic ideas in semiotics include symbols, codes, meaning, mythology, and metaphors, as well as myths and metaphors.  According to Saussure, the theory is splitted into three parts, which include signs, signifier and signified

Things that give meaning
- word / image.
signifier
Sign =
signified
What is evoked in
the mind mental
concept
Anything that conveys
meaning.

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Environmental advertisements are used for raising awareness in the consumer community McDonald’s  is successful till date when it comes to spreading awareness  Approximately 450,000 liter of cooking oils are actually turned into biodiesel McDonald’s began this initiative to use the biofuel

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The creative marketing and advertising strategies of two different brands Axe and McDonald’s Axe’s Emergency Add-On McDonald’s Seed Bombing

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axe.com, 2021. [online] available at:  https://www.axe.com/us/en/home.html corporate.mcdonalds.com, 2021. [online] available at:  https://corporate.mcdonalds.com/corpmcd/home.html Pujiningsih, S., Prastiti, S.D. and Larasati, I.P., 2020. How to Research into Accounting using Semiotic Approaches by de Saussure, Barthes, and Baudrillard?. https://www.researchgate.net/profile/Sri-Pujiningsih/publication/341587622_How_to_Research_into_Accounting_using_Emiotic_Approaches_by_de_Saussure_Barthes_and_Baudrillard/links/60872ed08ea909241e28bd6c/How-to-Research-into-Accounting-using-Emiotic-Approaches-by-de-Saussure-Barthes-and-Baudrillard.pdf Susen, S., 2018. Saussure, Ferdinand de. https://openaccess.city.ac.uk/id/eprint/18943/1/ Parmentier, R.J., 2020. Semiotics. The International Encyclopedia of Linguistic Anthropology, pp.1-12. https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118786093.iela0354 axe.com, 2021. [online] available at:  https://www.axe.com/us/en/home.html corporate.mcdonalds.com, 2021. [online] available at: https://corporate.mcdonalds.com/corpmcd/home.html

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Different Ways to Say Thank-You — Emily Post

Letters: Grateful for neighbourly kindness - Delta Optimist