[Presentation Title]

Presenter:. Arikta Das. Student Number : 20219962.

[Audio] Business Plan!. Business of Fitness Sport.

[Audio] All About Speed aims to be a premier training facility dedicated to enhancing athletic performance through specialized Speed-Training Programs. Catering to athletes from diverse sports like track football cricket and tennis it focuses on periodization and sport-specific programming to develop speed and power. Located centrally at an urban area in India the facility will offer convenient access for clients and boost visibility aiding in effective branding and recognition within the target market..

[Audio] All-About-Speed will provide the following services to boost speed and performance: 1. Fundamental Speed Enhancement: Techniques for acceleration deceleration and agility targeting novice and amateur athletes. 2. Speed-Training for Youth: Programs focusing on foundational speed and agility skills with engaging fun sessions. 3. Sports-Specific Speed Development: Customized programs based on biomechanical profiling technique correction and sport-specific training. 4. Strength & Power Development: Structured strength training tailored to enhance speed and durability..

[Audio] 5. Biomechanical Analysis & Profiling: Assessing and correcting flawed techniques for improved performance. 6. C-N-S Performance Elevation: Training for better reaction times and decision-making. 7. Rehabilitation Program: Post-injury training for safe recovery of speed and agility. 8. Fast-Twitch Awareness Seminar: Monthly seminars on Fast Twitch muscle fibers training techniques and recovery strategies..

[Audio] Market Analysis!. Business of Fitness Sport.

[Audio] Our primary target market includes: 1. Athletes: From professionals to amateurs aiming to boost their speed and power. 2. Young boys and girls: Guardians seeking to improve their children's athletic skills early on. 3. International Players from India: Top-level athletes playing their sport at the highest level seeking a competitive edge. 4. School Sports Teams: Managers or coaches wanting to enhance their team's speed and agility through combined team sessions at our facility..

[Audio] The supporting market trends in the Sport Industry of India right now are: 1. Increasing Demand for Speed Development; Rising demand for speed training as sports become more competitive. 2. Youth Participants in sports; Growing youth sports participation drives need for specialized facilities. 3. Booming engagement in speed focused sports; Increased interest in speed-focused sports fuels demand for specialized training..

[Audio] Our competitors in the market are general fitness centres offering speed training as part of broader programs and specialised sports academies. But! What Sets Us Apart?.

[Audio] All About Speed distinguishes itself through: 1. Specialisation; What sets us apart is our sole focus on Speed Agility and Power development which ultimately transfers to enhanced performance. 2. Expertise; World class Speed strategists with Sports Science backgrounds and previous experience in speed development for various sports. 3. Equipment; Advanced technologies and most reliable equipment such as Speed Gates Overspeed cables GPS devices and etc are available. 4. Facility; India's first Indoor Speed-Development Facility which will contain a Strength training setup alongside a 60 metre astro track for Speed and Agility work..

[Audio] To analyse the internal capabilities and external factors affecting our business a Swot analysis has been done. The analysis has identified the Strengths Weaknesses Opportunities and Threats to All About Speed..

[Audio] Please take your time to view this chart!.

[Audio] Conducting a pestel analysis for our Speed Training Facility entails a thorough examination of the Political Economic Social Technological Environmental and Legal factors pertinent to the Indian context..

[Audio] Please take your time to view this chart!.

Business of Fitness Sport. PESTEL Analysis 2nd Part.

[Audio] Organisational Structure & Management. Business of Fitness Sport.

[Audio] All About Speed will have to function with efficient operations and along with quick decision making. To achieve this harmony the following positions will be important. 1. CEO/Founder 2. Operations Manager 3. Specialist Coaches & Trainers 4. Administrative Staff 5. Social Media Marketing and Handler 6. Facility Security & Caretaker.

[Audio] Now lets take a look at their positional roles 1. CEO/Founder: Oversees overall business strategy and development. 2. Operations Manager: Manages daily operations including scheduling and client relations. 3. Specialist Coaches & Trainers: Consists of Strength & Speed Specialists Rehab specialists who will work together ensuring quality sessions and consistent service delivery. 4. Administrative Staff: Handles customer inquiries and administrative tasks. 5. Social Media Marketing and Handler: Manages and promotes the facility's online presence. 6. Facility Security & Caretaker: Ensures security and maintenance of the facility..

[Audio] Marketing & Sales Strategy. Business of Fitness Sport.

[Audio] Marketing Strategies 1. Digital Presence; Website development with S-E-O optimisation and social media presence to attract athletes and parents. 2. Workshops & Seminars; Hosting Speed Clinics workshops Fast-Twitch awareness seminars would help us showcase our expertise and attract potential clients. 3. Partnerships; Collaborations with local schools sports teams renowned Sports Science institutes and organisation to promote various programs 4. Referral Program; Incentivising current clients to refer others through discounts. 5. Offering Grants to Celebrity Athletes; Offering grants to celebrity athletes to train with us and using their reputed social media influence to post about their progress with us will drive significant engagement and attract attention towards our facility..

[Audio] Sales Strategies 1. Package Deals; Offering tiered packages session bundles monthly-quarterly-yearly memberships to encourage commitment. 2. Upselling; Creating and offering advanced training programs for athletes who master the basic stages. 3. Reselling; Discussing future goals and motivating existing clients to take on the next realm of progress at least a month before their packages expire will help with the process of reselling in a gradual manner. 4. Cross-selling with Partnerships; Partnering with a local undervalued sports brand for co-branded training gear can enhance cross-selling and brand-exposure in initial stages. Later an online merch store will boost gear inventory and partner recognition as popularity expands..

[Audio] 5. Consultative selling; We can offer free initial consultations to assess client needs and recommend appropriate and specific training packages. 6. Promotions; Introductory discounts anniversary discounts and seasonal promotions will appeal to new clients and also help in retaining existing ones..

[Audio] Funding. Business of Fitness Sport. Funding.

[Audio] Lets look at the fund allocation plan for a year 1. Facility Setup; Leasing Renovation Interior Design Furniture and Equipment Purchase = 40 lakh I-N-R according to today's Indian urban area rates. 2. Marketing; Digital marketing Social-Media ads P-P-C SEO optimisation Website development and maintenance = 10 lakh I-N-R-. 3. Staff Salaries; Salaries of our specialist coaches trainers administrative staff support staff and security = 25 lakh I-N-R-. 4. Administrative costs; Basic utilities such as electricity water internet office supplies and various insurance = 7 lakh I-N-R-..

[Audio] 5. Workshops/Seminars; Conducting seminars and workshops inviting guest speakers paired with miscellaneous expenses = 8 lakh I-N-R-. 6. Contingency; Buffer for unforeseen expenses and initial slow business periods has to be taken into consideration = 10 lakhs I-N-R in reserve. Therefore Total Expenses = INR 1 crore or 133 514 U-S-D approximately..

[Audio] The necessary funds can be arranged or borrowed from the following; 1. Bank Loan; Business loan based on the business plan and financial projections 2. Private Investors; Interested investors in fitness and sports training industry 3. Grants & Sponsors; Exploring grants sponsorships from top sports-related organisations of India or Indian-government-initiatives supporting youth athlete development..

[Audio] To Summarise. Business of Fitness Sport. Summary.

[Audio] All About Speed aims to carve a niche in the athletic training market by focusing exclusively on enhancing Speed Agility and Power. It boasts a robust business plan with detailed market analysis targeted marketing and clear funding strategies. As India's first speed development facility offering specialized training combined with strength sessions it is set to become a leader in the field. The facility's dedication to top-notch training strategic business growth and community engagement will establish it as the premier choice for speed training in India. With a strong emphasis on results-driven tailored programs All About Speed presents a promising investment opportunity in the expanding sports and fitness industry ensuring sustainable growth and profitability..

[Audio] Thank You!. Thank You.